Netflix, Inc. $NFLX Shares Sold by Harbor Investment Advisory LLC

Posted by Francis Steltz on Jul 1st, 2026

Harbor Investment Advisory LLC reduced its stake in Netflix, Inc. (NASDAQ:NFLX – Free Report) by 51.2% during the 1st quarter, according to its most recent filing with the Securities and Exchange Commission. The fund owned 23,664 shares of the Internet television network’s stock after selling 24,845 shares during the quarter. Harbor Investment Advisory LLC’s holdings in Netflix were worth $2,275,000 at the end of the most recent reporting period.

Other institutional investors have also modified their holdings of the company. Tortoise Investment Management LLC lifted its stake in shares of Netflix by 10.8% in the 3rd quarter. Tortoise Investment Management LLC now owns 92 shares of the Internet television network’s stock worth $110,000 after acquiring an additional 9 shares during the period. Brass Tax Wealth Management Inc. boosted its holdings in shares of Netflix by 3.2% in the third quarter. Brass Tax Wealth Management Inc. now owns 288 shares of the Internet television network’s stock valued at $345,000 after acquiring an additional 9 shares in the last quarter. Pacific Sun Financial Corp boosted its holdings in shares of Netflix by 1.6% in the third quarter. Pacific Sun Financial Corp now owns 574 shares of the Internet television network’s stock valued at $688,000 after acquiring an additional 9 shares in the last quarter. Beaird Harris Wealth Management LLC increased its stake in shares of Netflix by 9.6% during the third quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock worth $137,000 after acquiring an additional 10 shares during the period. Finally, Aviso Financial Inc. increased its stake in shares of Netflix by 40.0% during the third quarter. Aviso Financial Inc. now owns 42 shares of the Internet television network’s stock worth $50,000 after acquiring an additional 12 shares during the period. Institutional investors and hedge funds own 80.93% of the company’s stock.

Insiders Place Their Bets

In other news, insider David A. Hyman sold 5,722 shares of the company’s stock in a transaction on Tuesday, May 5th. The stock was sold at an average price of $88.08, for a total value of $503,993.76. Following the sale, the insider directly owned 316,100 shares in the company, valued at $27,842,088. This represents a 1.78% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Reed Hastings sold 386,700 shares of the stock in a transaction on Monday, June 1st. The shares were sold at an average price of $85.97, for a total value of $33,244,599.00. Following the sale, the director directly owned 3,940 shares in the company, valued at approximately $338,721.80. The trade was a 98.99% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 928,469 shares of company stock valued at $82,947,401. Insiders own 1.24% of the company’s stock.

Wall Street Analyst Weigh In

A number of equities research analysts have weighed in on NFLX shares. TD Cowen reaffirmed a “buy” rating on shares of Netflix in a report on Thursday, May 14th. Citic Securities increased their target price on Netflix from $95.00 to $107.00 and gave the stock a “hold” rating in a research note on Monday, April 27th. HSBC raised their price target on Netflix from $106.00 to $114.00 and gave the company a “buy” rating in a report on Friday, April 10th. Daiwa Securities Group lifted their price target on Netflix from $97.00 to $102.00 and gave the company an “outperform” rating in a research note on Thursday, April 23rd. Finally, Barclays set a $110.00 price objective on Netflix and gave the stock an “equal weight” rating in a report on Friday, April 17th. Two analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, sixteen have assigned a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, Netflix presently has a consensus rating of “Moderate Buy” and a consensus target price of $114.26.

Get Our Latest Stock Report on NFLX

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Netflix is expanding its advertising platform with new tools and broader advertiser access, which could support a faster-growing revenue stream over time. NFLX Continues to Expand Its Advertising Platform: What’s Ahead?
Positive Sentiment: Netflix’s “Nemesis” has been renewed for a second season, reinforcing that the company continues to produce breakout content that can drive subscriber engagement. Netflix’s ‘Nemesis’ Season 2 Renewal Could Be A Major Win For Los Angeles
Positive Sentiment: Netflix is expanding distribution through Charter’s Spectrum App Store, making it easier for customers to buy, activate, or upgrade subscriptions through a major cable platform. Netflix (NFLX) Lands Spectrum App Store Deal To Widen Streaming Access
Neutral Sentiment: Several articles note that Netflix’s recent decline appears tied to broader market volatility and “market drama,” with no major negative change in fundamentals cited. Should You Buy Netflix Stock Right Now?
Neutral Sentiment: Analysts and market commentators are debating whether NFLX is now undervalued after the selloff, highlighting valuation support but not a clear near-term catalyst. Netflix Inc (NFLX) Stock Down 3.2% — Now Undervalued? GF Score: 95/100
Negative Sentiment: Netflix has continued to slide in recent sessions, with articles pointing to the stock’s weak technical performance and investor concern after a sharp run-down toward its 52-week low. Netflix (NFLX) Stock Slides as Market Rises: Facts to Know Before You Trade
Negative Sentiment: Multiple reports about a director being jailed for defrauding Netflix out of $11 million may add a small overhang, though the direct business impact looks limited. Hollywood director jailed for defrauding Netflix out of $11m for unfinished show

Netflix Trading Down 3.2%

Shares of Netflix stock opened at $71.40 on Wednesday. Netflix, Inc. has a 1 year low of $70.86 and a 1 year high of $133.88. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41. The business has a 50 day moving average price of $84.49 and a 200 day moving average price of $88.63. The company has a market capitalization of $300.65 billion, a P/E ratio of 23.06, a P/E/G ratio of 0.94 and a beta of 1.50.

Netflix (NASDAQ:NFLX – Get Free Report) last announced its earnings results on Thursday, April 16th. The Internet television network reported $1.23 EPS for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. The firm had revenue of $12.25 billion for the quarter, compared to analysts’ expectations of $12.17 billion. Netflix had a return on equity of 40.92% and a net margin of 28.52%.Netflix’s quarterly revenue was up 16.2% on a year-over-year basis. During the same quarter in the prior year, the firm earned $6.61 EPS. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Sell-side analysts anticipate that Netflix, Inc. will post 3.6 EPS for the current fiscal year.

Netflix Company Profile

(Free Report)

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.