Analysts Set MediaAlpha, Inc. (NYSE:MAX) PT at $12.36

Posted by Geri Gentry on Jun 30th, 2026

Shares of MediaAlpha, Inc. (NYSE:MAX – Get Free Report) have received an average recommendation of “Moderate Buy” from the nine ratings firms that are currently covering the stock, MarketBeat.com reports. One analyst has rated the stock with a sell recommendation, three have assigned a hold recommendation, four have assigned a buy recommendation and one has given a strong buy recommendation to the company. The average twelve-month price objective among brokerages that have updated their coverage on the stock in the last year is $12.3571.

Several brokerages recently weighed in on MAX. Keefe, Bruyette & Woods decreased their price objective on MediaAlpha from $16.00 to $15.00 and set an “outperform” rating for the company in a report on Tuesday, April 7th. TD Cowen reduced their target price on MediaAlpha from $13.00 to $11.00 and set a “hold” rating for the company in a report on Tuesday, June 23rd. Zacks Research lowered MediaAlpha from a “hold” rating to a “strong sell” rating in a report on Tuesday, May 19th. Wall Street Zen downgraded MediaAlpha from a “strong-buy” rating to a “buy” rating in a research report on Saturday, May 2nd. Finally, Texas Capital upgraded MediaAlpha to a “strong-buy” rating in a research report on Tuesday, June 9th.

Read Our Latest Analysis on MAX

Insiders Place Their Bets

In related news, CRO Keith Cramer sold 13,000 shares of the business’s stock in a transaction that occurred on Monday, June 15th. The stock was sold at an average price of $9.47, for a total value of $123,110.00. Following the completion of the sale, the executive owned 280,528 shares in the company, valued at $2,656,600.16. The trade was a 4.43% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Eugene Nonko sold 6,667 shares of the business’s stock in a transaction that occurred on Wednesday, June 24th. The stock was sold at an average price of $10.47, for a total value of $69,803.49. Following the completion of the sale, the director owned 1,187,271 shares of the company’s stock, valued at $12,430,727.37. The trade was a 0.56% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last 90 days, insiders have sold 518,380 shares of company stock worth $5,110,200. Insiders own 14.65% of the company’s stock.

Institutional Trading of MediaAlpha

Several hedge funds and other institutional investors have recently bought and sold shares of MAX. Millennium Management LLC increased its stake in shares of MediaAlpha by 680.9% during the third quarter. Millennium Management LLC now owns 1,429,556 shares of the company’s stock valued at $16,268,000 after buying an additional 1,246,493 shares during the period. JPMorgan Chase & Co. increased its stake in shares of MediaAlpha by 29.2% during the fourth quarter. JPMorgan Chase & Co. now owns 1,367,896 shares of the company’s stock valued at $17,714,000 after buying an additional 309,455 shares during the period. Clearline Capital LP increased its stake in shares of MediaAlpha by 0.8% during the fourth quarter. Clearline Capital LP now owns 1,301,453 shares of the company’s stock valued at $16,854,000 after buying an additional 10,604 shares during the period. Arrowstreet Capital Limited Partnership increased its stake in shares of MediaAlpha by 24.1% during the first quarter. Arrowstreet Capital Limited Partnership now owns 1,061,981 shares of the company’s stock valued at $9,876,000 after buying an additional 206,077 shares during the period. Finally, Renaissance Technologies LLC increased its stake in shares of MediaAlpha by 10.6% during the fourth quarter. Renaissance Technologies LLC now owns 1,045,400 shares of the company’s stock valued at $13,538,000 after buying an additional 100,300 shares during the period. Institutional investors own 64.39% of the company’s stock.

MediaAlpha Trading Up 4.5%

Shares of NYSE:MAX opened at $12.42 on Thursday. MediaAlpha has a 1-year low of $7.09 and a 1-year high of $13.92. The stock has a market cap of $774.39 million, a PE ratio of 19.41 and a beta of 1.16. The stock’s fifty day simple moving average is $9.39 and its two-hundred day simple moving average is $10.01.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.25 by ($0.04). MediaAlpha had a net margin of 3.37% and a negative return on equity of 147.82%. The business had revenue of $310.00 million for the quarter, compared to analysts’ expectations of $298.91 million. During the same period in the prior year, the business earned ($0.04) earnings per share. The company’s revenue for the quarter was up 17.3% compared to the same quarter last year. On average, sell-side analysts forecast that MediaAlpha will post 0.99 earnings per share for the current fiscal year.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

Analyst Recommendations for MediaAlpha (NYSE:MAX)

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