TrueMark Investments LLC Takes $1.28 Million Position in Alphabet Inc. $GOOG

Posted by Brian Himes on Jun 28th, 2026

TrueMark Investments LLC purchased a new stake in shares of Alphabet Inc. (NASDAQ:GOOG – Free Report) in the 1st quarter, Holdings Channel reports. The institutional investor purchased 4,452 shares of the information services provider’s stock, valued at approximately $1,277,000.

Other hedge funds and other institutional investors have also bought and sold shares of the company. Nvest Wealth Strategies Inc. bought a new stake in Alphabet during the 4th quarter worth approximately $38,000. Lifetime Wealth Management P.C. bought a new position in shares of Alphabet in the fourth quarter worth approximately $38,000. Imprint Wealth LLC bought a new position in shares of Alphabet in the third quarter worth approximately $31,000. Bard Associates Inc. purchased a new stake in shares of Alphabet in the fourth quarter worth $41,000. Finally, Towne Trust Company N.A lifted its stake in shares of Alphabet by 34.0% during the 4th quarter. Towne Trust Company N.A now owns 134 shares of the information services provider’s stock valued at $42,000 after buying an additional 34 shares in the last quarter. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Insider Buying and Selling

In other Alphabet news, CAO Amie Thuener O’toole sold 617 shares of the company’s stock in a transaction that occurred on Wednesday, April 1st. The stock was sold at an average price of $289.63, for a total value of $178,701.71. Following the sale, the chief accounting officer owned 10,093 shares in the company, valued at approximately $2,923,235.59. This represents a 5.76% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director John L. Hennessy sold 1,050 shares of the firm’s stock in a transaction on Friday, May 15th. The shares were sold at an average price of $393.26, for a total transaction of $412,923.00. Following the sale, the director owned 2,531 shares in the company, valued at approximately $995,341.06. This represents a 29.32% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 151,523 shares of company stock valued at $4,863,526 in the last ninety days. Insiders own 12.99% of the company’s stock.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

Positive Sentiment: Alphabet’s advertising business is still growing, with one analyst note pointing to rising ad revenues and AI-driven ad tools as a source of further upside. Alphabet Benefits From Rising Advertising Revenues: More Upside Ahead?
Positive Sentiment: Wedbush said the recent sell-off in big tech and AI names looks more like a buying opportunity than a broken AI thesis, and included Alphabet among the core beneficiaries of the AI trend. Wedbush brushes off tech sell-off as buying chance in multi-year AI bull run
Positive Sentiment: Alphabet continues to get bullish long-term commentary from investors who see it as a strong growth and AI compounder, helped by Google Cloud momentum and AI monetization potential. Alphabet: Still A Top-Tier AI Compounder
Neutral Sentiment: Alphabet is set to join the Dow Jones Industrial Average, which is a notable index inclusion but not an immediate fundamental catalyst. Alphabet Set to Join Dow Jones Industrial Average as Verizon Exits Index (GOOG)
Neutral Sentiment: A new bill would study data-center energy and water measurement standards, which could eventually affect Alphabet’s cloud and AI infrastructure, but it does not create immediate regulation. New Bill: Representative Suhas Subramanyam introduces H.R. 9372: Data Infrastructure Energy Measurement and Standards Act
Negative Sentiment: Investor concern is centered on Google’s AI talent exodus, with reports of more researchers leaving for rivals like Anthropic, raising worries about execution in Gemini and broader AI competitiveness. Alphabet Shares Fall After Report on Further AI Talent Departures
Negative Sentiment: A separate report said Google is taking a tougher stance with publishers to secure broader content access for AI training, while publishers warn that traffic declines are already hurting them, adding to regulatory and relationship risk. Google looks to bleed publishers with new AI partnerships that would cull their content
Negative Sentiment: Several articles this week continued to highlight weakness in the “all-in on AI” trade and pressure on Alphabet shares tied to AI talent losses and competitive fears. Ranking the FAANG Stocks From Most to Least Attractive, Based on Future Cash Flow

Alphabet Trading Down 2.2%

NASDAQ GOOG opened at $334.71 on Friday. Alphabet Inc. has a 52 week low of $172.71 and a 52 week high of $404.47. The company has a 50 day moving average price of $366.33 and a 200 day moving average price of $331.94. The company has a quick ratio of 1.92, a current ratio of 1.92 and a debt-to-equity ratio of 0.16. The firm has a market cap of $4.06 trillion, a PE ratio of 25.53, a price-to-earnings-growth ratio of 1.43 and a beta of 1.22.

Alphabet (NASDAQ:GOOG – Get Free Report) last issued its quarterly earnings results on Thursday, April 30th. The information services provider reported $5.11 earnings per share for the quarter, topping analysts’ consensus estimates of $2.68 by $2.43. The business had revenue of $109.90 billion for the quarter, compared to analyst estimates of $106.96 billion. Alphabet had a return on equity of 38.99% and a net margin of 37.92%.The company’s revenue was up 21.8% on a year-over-year basis. During the same quarter in the previous year, the firm earned $2.81 earnings per share. As a group, sell-side analysts forecast that Alphabet Inc. will post 14.3 EPS for the current fiscal year.

Alphabet Increases Dividend

The business also recently declared a quarterly dividend, which was paid on Monday, June 15th. Shareholders of record on Monday, June 8th were given a dividend of $0.22 per share. The ex-dividend date of this dividend was Monday, June 8th. This represents a $0.88 annualized dividend and a yield of 0.3%. This is an increase from Alphabet’s previous quarterly dividend of $0.21. Alphabet’s payout ratio is 6.71%.

Wall Street Analysts Forecast Growth

A number of equities analysts recently commented on GOOG shares. Needham & Company LLC set a $400.00 price target on Alphabet and gave the company a “buy” rating in a research note on Friday, March 13th. KeyCorp reiterated an “overweight” rating on shares of Alphabet in a research report on Wednesday, May 20th. Truist Financial set a $430.00 price target on shares of Alphabet in a research note on Monday, June 1st. Scotiabank reiterated an “outperform” rating and set a $450.00 price objective (up from $400.00) on shares of Alphabet in a report on Thursday, April 30th. Finally, Stifel Nicolaus set a $420.00 price objective on shares of Alphabet in a research report on Wednesday, May 20th. Four equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating and four have issued a Hold rating to the company’s stock. According to data from MarketBeat, the stock presently has an average rating of “Buy” and a consensus price target of $376.78.

Get Our Latest Analysis on GOOG

Alphabet Company Profile

(Free Report)

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.