Short Interest in Direct Digital Holdings, Inc. (NASDAQ:DRCT) Increases By 337.7%

Posted by Brian Himes on Jun 28th, 2026

Direct Digital Holdings, Inc. (NASDAQ:DRCT – Get Free Report) was the target of a significant increase in short interest in the month of June. As of June 15th, there was short interest totaling 45,319 shares, an increase of 337.7% from the May 31st total of 10,353 shares. Approximately 8.2% of the shares of the company are short sold. Based on an average daily trading volume, of 120,129 shares, the short-interest ratio is currently 0.4 days.

Institutional Inflows and Outflows

A hedge fund recently raised its position in Direct Digital stock. XTX Topco Ltd increased its position in shares of Direct Digital Holdings, Inc. (NASDAQ:DRCT – Free Report) by 252.6% during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission (SEC). The institutional investor owned 53,787 shares of the company’s stock after purchasing an additional 38,534 shares during the period. XTX Topco Ltd owned 0.28% of Direct Digital worth $30,000 at the end of the most recent quarter. 4.02% of the stock is currently owned by institutional investors.

Direct Digital Trading Up 2.3%

DRCT stock traded up $0.06 during trading on Friday, hitting $2.65. The company had a trading volume of 12,725 shares, compared to its average volume of 84,928. The firm has a market capitalization of $1.96 million, a price-to-earnings ratio of -0.01 and a beta of 5.33. The business has a 50 day moving average of $3.23 and a 200 day moving average of $6.21. Direct Digital has a fifty-two week low of $2.17 and a fifty-two week high of $172.70.

Direct Digital (NASDAQ:DRCT – Get Free Report) last released its earnings results on Monday, May 11th. The company reported ($7.25) EPS for the quarter, beating the consensus estimate of ($7.74) by $0.49. The company had revenue of $6.68 million for the quarter, compared to analyst estimates of $6.82 million. As a group, equities analysts predict that Direct Digital will post -12.75 EPS for the current year.

Wall Street Analyst Weigh In

Separately, Wall Street Zen upgraded Direct Digital from a “strong sell” rating to a “sell” rating in a research report on Saturday, April 11th. One research analyst has rated the stock with a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the stock presently has an average rating of “Reduce”.

View Our Latest Stock Report on Direct Digital

About Direct Digital

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Direct Digital Holdings, Inc (NASDAQ: DRCT) is a provider of cloud-based marketing software and services tailored to mortgage lenders and real estate professionals. The company’s integrated platform is designed to help its clients generate, nurture and convert leads through customer relationship management (CRM), automated marketing campaigns, customizable websites and digital content delivery. By combining proprietary tools with expert support, Direct Digital enables users to streamline workflows, improve customer engagement and drive growth in competitive markets.

The company’s flagship offerings include a CRM system that centralizes prospect and client data, marketing automation that triggers timely email and digital campaigns, and website solutions that are optimized for lead capture and search-engine visibility.