Planet Fitness, Inc. (NYSE:PLNT) Receives Consensus Recommendation of “Moderate Buy” from Brokerages

Posted by Stanley Muller on Jun 28th, 2026

Shares of Planet Fitness, Inc. (NYSE:PLNT – Get Free Report) have been given a consensus rating of “Moderate Buy” by the twenty-two ratings firms that are currently covering the firm, Marketbeat.com reports. Two analysts have rated the stock with a sell rating, eight have assigned a hold rating, eleven have issued a buy rating and one has given a strong buy rating to the company. The average 1-year price objective among brokers that have covered the stock in the last year is $77.8056.

Several equities analysts recently weighed in on PLNT shares. Zacks Research lowered Planet Fitness from a “hold” rating to a “strong sell” rating in a research note on Monday, March 2nd. Weiss Ratings lowered Planet Fitness from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Thursday, June 18th. Robert W. Baird set a $80.00 price target on Planet Fitness in a research note on Friday, May 8th. Morgan Stanley lowered Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 price target for the company. in a research note on Friday, May 8th. Finally, Stifel Nicolaus cut their price target on Planet Fitness from $105.00 to $90.00 and set a “buy” rating for the company in a research note on Friday, April 24th.

View Our Latest Stock Report on Planet Fitness

Insider Transactions at Planet Fitness

In other news, Director Frances G. Rathke acquired 5,000 shares of the stock in a transaction that occurred on Friday, May 8th. The shares were bought at an average cost of $46.21 per share, for a total transaction of $231,050.00. Following the acquisition, the director owned 5,000 shares in the company, valued at approximately $231,050. This represents a ∞ increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Insiders own 0.90% of the company’s stock.

Institutional Investors Weigh In On Planet Fitness

Several institutional investors have recently bought and sold shares of the company. Redwood Investment Management LLC acquired a new stake in Planet Fitness in the 1st quarter worth about $1,032,000. Glenmede Trust Co. NA acquired a new stake in Planet Fitness in the 1st quarter worth about $469,000. Segall Bryant & Hamill LLC acquired a new stake in Planet Fitness in the 1st quarter worth about $1,502,000. Bank of America Corp DE boosted its holdings in Planet Fitness by 7.2% in the 1st quarter. Bank of America Corp DE now owns 779,251 shares of the company’s stock worth $57,961,000 after buying an additional 52,289 shares during the last quarter. Finally, Edgestream Partners L.P. acquired a new stake in Planet Fitness in the 1st quarter worth about $4,395,000. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Planet Fitness Stock Performance

NYSE PLNT opened at $52.76 on Tuesday. The stock has a 50-day simple moving average of $55.70 and a two-hundred day simple moving average of $78.42. The firm has a market capitalization of $4.19 billion, a P/E ratio of 19.05, a PEG ratio of 1.15 and a beta of 1.04. Planet Fitness has a fifty-two week low of $37.03 and a fifty-two week high of $114.47.

Planet Fitness (NYSE:PLNT – Get Free Report) last announced its quarterly earnings results on Thursday, May 7th. The company reported $0.74 earnings per share for the quarter, beating the consensus estimate of $0.63 by $0.11. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The firm had revenue of $337.24 million during the quarter, compared to analyst estimates of $298.60 million. During the same quarter in the previous year, the business earned $0.59 EPS. Planet Fitness’s revenue for the quarter was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. As a group, analysts forecast that Planet Fitness will post 3.18 earnings per share for the current year.

About Planet Fitness

(Get Free Report)

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.

Analyst Recommendations for Planet Fitness (NYSE:PLNT)

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