Brookstone Capital Management Decreases Holdings in Amazon.com, Inc. $AMZN

Posted by Francis Steltz on Jun 26th, 2026

Brookstone Capital Management reduced its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 2.6% in the 1st quarter, Holdings Channel reports. The firm owned 498,809 shares of the e-commerce giant’s stock after selling 13,496 shares during the period. Amazon.com accounts for approximately 1.2% of Brookstone Capital Management’s holdings, making the stock its 9th largest position. Brookstone Capital Management’s holdings in Amazon.com were worth $103,887,000 as of its most recent SEC filing.

Several other institutional investors and hedge funds have also recently added to or reduced their stakes in AMZN. MilWealth Group LLC boosted its stake in shares of Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock valued at $41,000 after purchasing an additional 79 shares in the last quarter. Lifetime Wealth Management P.C. acquired a new position in Amazon.com during the 4th quarter worth approximately $45,000. Elkhorn Partners Limited Partnership lifted its stake in Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after purchasing an additional 180 shares during the last quarter. Fairway Wealth LLC lifted its stake in Amazon.com by 95.6% in the 4th quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after purchasing an additional 108 shares during the last quarter. Finally, Bridge Generations Wealth Management LLC boosted its position in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after buying an additional 233 shares in the last quarter. 72.20% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

A number of research analysts have recently commented on AMZN shares. Benchmark increased their price target on Amazon.com from $275.00 to $370.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Citizens Jmp restated a “market outperform” rating and set a $315.00 price objective on shares of Amazon.com in a research report on Friday, April 10th. Truist Financial upped their target price on Amazon.com from $310.00 to $320.00 and gave the stock a “buy” rating in a report on Friday, May 29th. William Blair reaffirmed an “outperform” rating on shares of Amazon.com in a report on Thursday, April 9th. Finally, Robert W. Baird lifted their price target on Amazon.com from $285.00 to $300.00 and gave the company an “outperform” rating in a research note on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the stock. According to MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $312.78.

Get Our Latest Analysis on Amazon.com

Amazon.com Stock Down 3.1%

Shares of NASDAQ:AMZN opened at $227.01 on Friday. The firm has a market cap of $2.44 trillion, a P/E ratio of 27.15, a P/E/G ratio of 1.75 and a beta of 1.44. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $278.56. The business has a fifty day simple moving average of $255.85 and a 200 day simple moving average of $234.14. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. The firm had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business’s revenue was up 16.6% on a year-over-year basis. During the same quarter in the previous year, the company posted $1.59 EPS. Analysts predict that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

Insider Buying and Selling

In other Amazon.com news, CEO Douglas J. Herrington sold 27,500 shares of the firm’s stock in a transaction that occurred on Monday, May 4th. The shares were sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the completion of the transaction, the chief executive officer owned 471,361 shares in the company, valued at approximately $129,624,275. This trade represents a 5.51% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 15,467 shares of the business’s stock in a transaction that occurred on Thursday, May 21st. The stock was sold at an average price of $263.40, for a total transaction of $4,074,007.80. Following the completion of the transaction, the chief executive officer owned 14,159 shares in the company, valued at $3,729,480.60. This trade represents a 52.21% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 195,774 shares of company stock valued at $51,614,434 in the last ninety days. Insiders own 8.90% of the company’s stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Amazon is making a major long-term growth bet by adding another $13 billion to its India investment, bringing planned spending there to $48 billion through 2030 to expand AI, cloud and logistics infrastructure. Amazon to invest additional $13 billion in India
Positive Sentiment: Prime Day traffic and demand remain a tailwind, with reports showing strong early spending and AI-powered shopping activity supporting the case for a near-term revenue beat. US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says
Positive Sentiment: Amazon is also getting support from investors and analysts, including hedge-fund buying and reiterated buy ratings, which signal continued confidence in AWS, advertising and long-term growth. Amazon (AMZN) Stock: Why These Hedge Fund Heavyweights Are Piling In
Neutral Sentiment: Amazon’s eero unit gained attention after Kinetic launched AlwaysOn Wi‑Fi powered by eero Signal, a partnership that reinforces Amazon’s ecosystem but is unlikely to move AMZN materially on its own. Kinetic Launches AlwaysOn Wi-Fi Powered by eero Signal
Neutral Sentiment: Amazon also continued to win attention for new AI and cloud integrations, including Bedrock ecosystem expansion and third-party product integrations, which support the AWS growth narrative but are incremental rather than immediate catalysts.
Negative Sentiment: European regulators said Amazon Web Services may face stricter “gatekeeper” rules under the Digital Markets Act, raising the risk of more compliance costs and possible operating restrictions for AWS in Europe. Amazon, Microsoft cloud computing services should fall under EU tech rules, EU regulators say
Negative Sentiment: Several reports said AMZN broke below a key technical level and is trading weakly versus the broader market, suggesting the recent pullback may be driven by chart pressure and profit-taking. Amazon Stock Slips Below Key Level On Rough Day For Cloud Hyperscaler Stocks

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.