MediaAlpha (NYSE:MAX) Director Eugene Nonko Sells 6,667 Shares

Posted by Brenda Bartman on Jun 25th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 6,667 shares of the firm’s stock in a transaction on Monday, June 22nd. The shares were sold at an average price of $10.15, for a total transaction of $67,670.05. Following the completion of the transaction, the director directly owned 1,200,605 shares of the company’s stock, valued at approximately $12,186,140.75. The trade was a 0.55% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, June 24th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The shares were sold at an average price of $10.47, for a total transaction of $69,803.49.
On Wednesday, June 24th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The stock was sold at an average price of $10.46, for a total transaction of $11,160.82.
On Monday, June 22nd, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $10,670.00.
On Wednesday, June 17th, Eugene Nonko sold 6,667 shares of MediaAlpha stock. The stock was sold at an average price of $10.01, for a total value of $66,736.67.
On Wednesday, June 17th, Eugene Nonko sold 1,067 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $10,670.00.
On Tuesday, June 16th, Eugene Nonko sold 13,334 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $133,340.00.
On Tuesday, June 16th, Eugene Nonko sold 2,134 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $21,340.00.
On Wednesday, June 10th, Eugene Nonko sold 20,001 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $200,010.00.
On Wednesday, June 10th, Eugene Nonko sold 3,201 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $32,010.00.
On Wednesday, April 29th, Eugene Nonko sold 26,888 shares of MediaAlpha stock. The shares were sold at an average price of $10.01, for a total value of $269,148.88.

MediaAlpha Trading Up 4.2%

Shares of MAX opened at $10.79 on Thursday. The company has a market cap of $672.44 million, a PE ratio of 16.85 and a beta of 1.16. The stock has a 50-day moving average price of $9.27 and a 200-day moving average price of $10.05. MediaAlpha, Inc. has a 12-month low of $7.09 and a 12-month high of $13.92.

MediaAlpha (NYSE:MAX – Get Free Report) last posted its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing the consensus estimate of $0.25 by ($0.04). The company had revenue of $310.00 million during the quarter, compared to the consensus estimate of $298.91 million. MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The firm’s revenue for the quarter was up 17.3% on a year-over-year basis. During the same quarter last year, the company posted ($0.04) earnings per share. As a group, analysts predict that MediaAlpha, Inc. will post 1.02 earnings per share for the current year.

Analyst Ratings Changes

A number of brokerages have recently commented on MAX. Wall Street Zen lowered shares of MediaAlpha from a “strong-buy” rating to a “buy” rating in a report on Saturday, May 2nd. Capital One Financial set a $11.00 price objective on shares of MediaAlpha in a report on Tuesday, June 9th. TD Cowen cut their target price on shares of MediaAlpha from $13.00 to $11.00 and set a “hold” rating for the company in a research report on Tuesday. JPMorgan Chase & Co. increased their target price on MediaAlpha from $11.00 to $12.00 and gave the company an “overweight” rating in a research note on Thursday, April 30th. Finally, Keefe, Bruyette & Woods lowered their price target on MediaAlpha from $16.00 to $15.00 and set an “outperform” rating on the stock in a research report on Tuesday, April 7th. One research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat.com, MediaAlpha currently has an average rating of “Moderate Buy” and an average target price of $12.36.

Read Our Latest Research Report on MediaAlpha

Institutional Trading of MediaAlpha

Several hedge funds and other institutional investors have recently bought and sold shares of the company. Caitong International Asset Management Co. Ltd raised its stake in shares of MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after acquiring an additional 2,124 shares in the last quarter. Rockefeller Capital Management L.P. boosted its stake in shares of MediaAlpha by 9,917.9% in the 4th quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after purchasing an additional 2,777 shares in the last quarter. Quarry LP grew its holdings in shares of MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares during the last quarter. Strs Ohio bought a new position in shares of MediaAlpha during the 4th quarter valued at $49,000. Finally, Tower Research Capital LLC TRC raised its position in MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares during the period. Hedge funds and other institutional investors own 64.39% of the company’s stock.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.