Analysts Set Sally Beauty Holdings, Inc. (NYSE:SBH) Price Target at $17.00

Posted by Geri Gentry on Jun 20th, 2026

Sally Beauty Holdings, Inc. (NYSE:SBH – Get Free Report) has been given an average recommendation of “Hold” by the seven analysts that are currently covering the firm, MarketBeat Ratings reports. One investment analyst has rated the stock with a sell rating, three have issued a hold rating and three have given a buy rating to the company. The average 12 month target price among brokerages that have covered the stock in the last year is $17.00.

A number of brokerages have issued reports on SBH. Wall Street Zen raised shares of Sally Beauty from a “hold” rating to a “buy” rating in a research report on Saturday, June 13th. TD Cowen reduced their price objective on shares of Sally Beauty from $20.00 to $17.00 and set a “buy” rating for the company in a research report on Tuesday, May 12th. Weiss Ratings downgraded shares of Sally Beauty from a “hold (c+)” rating to a “hold (c)” rating in a research report on Thursday. Finally, Morgan Stanley reduced their price objective on shares of Sally Beauty from $16.00 to $13.00 and set an “underweight” rating for the company in a research report on Tuesday, May 12th.

View Our Latest Stock Report on Sally Beauty

Insider Transactions at Sally Beauty

In other Sally Beauty news, CFO Marlo Michelle Cormier Platz sold 42,771 shares of the company’s stock in a transaction dated Monday, June 8th. The shares were sold at an average price of $12.70, for a total value of $543,191.70. Following the completion of the sale, the chief financial officer directly owned 138,145 shares of the company’s stock, valued at approximately $1,754,441.50. This represents a 23.64% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. Insiders own 2.00% of the company’s stock.

Institutional Investors Weigh In On Sally Beauty

A number of institutional investors have recently added to or reduced their stakes in SBH. Schroder Investment Management Group bought a new stake in Sally Beauty in the 3rd quarter worth about $160,495,000. Wasatch Advisors LP bought a new position in shares of Sally Beauty during the 3rd quarter valued at approximately $74,842,000. Goldman Sachs Group Inc. grew its position in shares of Sally Beauty by 46.0% during the 4th quarter. Goldman Sachs Group Inc. now owns 3,981,998 shares of the specialty retailer’s stock valued at $56,783,000 after acquiring an additional 1,254,125 shares during the period. American Century Companies Inc. grew its position in shares of Sally Beauty by 174.4% during the 3rd quarter. American Century Companies Inc. now owns 1,660,831 shares of the specialty retailer’s stock valued at $27,038,000 after acquiring an additional 1,055,669 shares during the period. Finally, Lazard Asset Management LLC grew its position in shares of Sally Beauty by 1,333.4% during the 4th quarter. Lazard Asset Management LLC now owns 840,539 shares of the specialty retailer’s stock valued at $11,986,000 after acquiring an additional 781,901 shares during the period.

Sally Beauty Trading Up 0.0%

SBH opened at $13.83 on Friday. The company has a debt-to-equity ratio of 0.98, a current ratio of 2.34 and a quick ratio of 0.55. Sally Beauty has a fifty-two week low of $8.48 and a fifty-two week high of $17.92. The firm has a market capitalization of $1.32 billion, a PE ratio of 7.64 and a beta of 1.04. The company’s 50-day moving average is $13.39 and its 200 day moving average is $14.53.

Sally Beauty (NYSE:SBH – Get Free Report) last posted its earnings results on Monday, May 11th. The specialty retailer reported $0.44 earnings per share for the quarter, topping analysts’ consensus estimates of $0.41 by $0.03. Sally Beauty had a net margin of 4.93% and a return on equity of 24.95%. The company had revenue of $903.38 million for the quarter, compared to analyst estimates of $901.43 million. During the same quarter in the prior year, the business posted $0.42 EPS. The firm’s revenue was up 2.3% compared to the same quarter last year. Sally Beauty has set its Q3 2026 guidance at 0.520-0.560 EPS. As a group, research analysts predict that Sally Beauty will post 2.06 earnings per share for the current fiscal year.

About Sally Beauty

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Sally Beauty Holdings, Inc is a leading global specialty retailer and distributor of professional beauty supplies, serving both retail customers and salon professionals. The company operates two primary channels: Sally Beauty Supply, which offers a broad assortment of hair color, hair care, styling, and skincare products; and Beauty Systems Group (BSG), which provides salon-quality products and supplies to professional stylists and salon owners. With a focus on catering to diverse customer needs, Sally Beauty offers well-known brands alongside private label lines, positioning itself as a one-stop source for beauty professionals and enthusiasts alike.

Founded in 1964 and headquartered in Denton, Texas, Sally Beauty has grown through a combination of organic expansion and strategic acquisitions.