MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 24,000 Shares

Posted by on Jun 18th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) insider Steven Yi sold 24,000 shares of the business’s stock in a transaction on Tuesday, June 16th. The stock was sold at an average price of $10.01, for a total value of $240,240.00. Following the completion of the transaction, the insider directly owned 2,855,690 shares in the company, valued at approximately $28,585,456.90. This represents a 0.83% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

  • On Wednesday, May 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.14, for a total value of $36,560.00.
  • On Monday, May 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The shares were sold at an average price of $9.05, for a total value of $36,200.00.
  • On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $267,390.00.
  • On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $65,650.00.
  • On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total transaction of $336,293.37.
  • On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.88, for a total transaction of $39,520.00.
  • On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total transaction of $161,753.76.
  • On Monday, April 20th, Steven Yi sold 28,543 shares of MediaAlpha stock. The stock was sold at an average price of $10.06, for a total transaction of $287,142.58.
  • On Wednesday, April 15th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.68, for a total transaction of $38,720.00.
  • On Monday, April 13th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.07, for a total transaction of $36,280.00.

MediaAlpha Trading Up 1.2%

Shares of MAX traded up $0.12 during mid-day trading on Thursday, hitting $10.14. 575,241 shares of the company traded hands, compared to its average volume of 719,922. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $13.92. The business has a 50-day moving average of $9.18 and a 200 day moving average of $10.14. The stock has a market capitalization of $632.35 million, a price-to-earnings ratio of 15.85 and a beta of 1.16.

MediaAlpha (NYSE:MAX – Get Free Report) last posted its quarterly earnings data on Wednesday, April 29th. The company reported $0.21 earnings per share for the quarter, missing the consensus estimate of $0.25 by ($0.04). MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The company had revenue of $310.00 million during the quarter, compared to the consensus estimate of $298.91 million. During the same quarter last year, the firm earned ($0.04) EPS. The business’s revenue for the quarter was up 17.3% on a year-over-year basis. As a group, analysts anticipate that MediaAlpha, Inc. will post 1.02 earnings per share for the current year.

Wall Street Analysts Forecast Growth

A number of research firms have recently weighed in on MAX. Capital One Financial set a $11.00 target price on MediaAlpha in a research report on Tuesday, June 9th. Wall Street Zen cut MediaAlpha from a “strong-buy” rating to a “buy” rating in a report on Saturday, May 2nd. JPMorgan Chase & Co. lifted their price objective on MediaAlpha from $11.00 to $12.00 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. The Goldman Sachs Group dropped their price objective on MediaAlpha from $13.50 to $11.50 and set a “neutral” rating for the company in a report on Tuesday, February 24th. Finally, Royal Bank Of Canada cut their target price on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research report on Tuesday, February 24th. One equities research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, two have given a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, the company currently has an average rating of “Moderate Buy” and an average price target of $12.58.

View Our Latest Stock Analysis on MediaAlpha

Institutional Investors Weigh In On MediaAlpha

Hedge funds have recently bought and sold shares of the company. Hsbc Holdings PLC boosted its position in shares of MediaAlpha by 2.3% during the second quarter. Hsbc Holdings PLC now owns 51,550 shares of the company’s stock worth $561,000 after purchasing an additional 1,144 shares in the last quarter. Tower Research Capital LLC TRC increased its position in shares of MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after buying an additional 1,213 shares in the last quarter. Quarry LP increased its position in shares of MediaAlpha by 43.3% in the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after buying an additional 1,234 shares in the last quarter. The Manufacturers Life Insurance Company raised its stake in MediaAlpha by 13.4% during the 2nd quarter. The Manufacturers Life Insurance Company now owns 12,757 shares of the company’s stock worth $140,000 after buying an additional 1,510 shares during the period. Finally, Caitong International Asset Management Co. Ltd raised its stake in MediaAlpha by 5,900.0% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after buying an additional 2,124 shares during the period. 64.39% of the stock is currently owned by institutional investors and hedge funds.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

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Insider Buying and Selling by Quarter for MediaAlpha (NYSE:MAX)

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