Salesforce (NYSE:CRM) Reaches New 12-Month Low – What’s Next?

Posted by George Bondi on Jun 17th, 2026

Salesforce Inc. (NYSE:CRM – Get Free Report)’s stock price reached a new 52-week low during trading on Wednesday . The company traded as low as $160.50 and last traded at $161.7430, with a volume of 16366493 shares trading hands. The stock had previously closed at $164.55.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce is deepening its push into agentic AI by acquiring Fin, an AI customer-service platform that handles queries across chat, email, WhatsApp, SMS, phone and Slack. Investors are viewing the deal as a strategic step that could strengthen Salesforce’s position in the fast-growing AI automation market. Reuters article
Positive Sentiment: Analysts at firms including Wedbush, Canaccord Genuity and Needham reaffirmed bullish views, with price targets well above the current share price, suggesting Wall Street sees meaningful upside if Salesforce’s AI strategy gains traction. Benzinga article
Positive Sentiment: Commentary around Salesforce’s strong cash generation, rising margins and a $50 billion buyback plan is supporting the investment case by highlighting its ability to fund acquisitions while still returning capital to shareholders. Yahoo Finance article
Neutral Sentiment: Wedbush said the Fin purchase shows Salesforce is moving faster than expected to secure the AI agent market, but investors are still waiting to see whether these acquisitions translate into faster revenue growth and better returns. Proactive Investors article
Negative Sentiment: Some coverage is focusing on Salesforce’s steep share-price decline over the past year and the concern that its acquisition-heavy strategy has not yet restored investor confidence, keeping pressure on CRM stock. Invezz article

Wall Street Analyst Weigh In

A number of equities analysts recently weighed in on CRM shares. HSBC lifted their target price on shares of Salesforce from $350.00 to $356.00 and gave the stock a “buy” rating in a research note on Friday, May 29th. Truist Financial set a $280.00 price target on Salesforce in a report on Thursday, February 26th. KeyCorp dropped their price objective on Salesforce from $300.00 to $290.00 and set an “overweight” rating on the stock in a research note on Thursday, May 28th. Stifel Nicolaus cut their target price on Salesforce from $300.00 to $250.00 and set a “buy” rating on the stock in a research report on Thursday, February 26th. Finally, DA Davidson lowered their target price on Salesforce from $200.00 to $175.00 and set a “neutral” rating for the company in a report on Thursday, May 28th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, nine have issued a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and a consensus price target of $259.26.

Check Out Our Latest Report on CRM

Salesforce Stock Down 1.7%

The company has a current ratio of 0.79, a quick ratio of 0.79 and a debt-to-equity ratio of 1.15. The stock’s 50-day moving average price is $179.14 and its 200-day moving average price is $205.79. The company has a market cap of $132.47 billion, a P/E ratio of 18.72, a PEG ratio of 1.02 and a beta of 1.16.

Salesforce (NYSE:CRM – Get Free Report) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating analysts’ consensus estimates of $3.13 by $0.75. The business had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm’s revenue was up 13.3% compared to the same quarter last year. During the same period in the previous year, the company posted $2.58 EPS. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, research analysts forecast that Salesforce Inc. will post 10.29 EPS for the current year.

Salesforce Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be given a dividend of $0.44 per share. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.1%. The ex-dividend date of this dividend is Thursday, June 11th. Salesforce’s dividend payout ratio is presently 20.37%.

Salesforce declared that its Board of Directors has initiated a share repurchase program on Monday, March 16th that permits the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization permits the CRM provider to purchase up to 14.1% of its stock through open market purchases. Stock repurchase programs are generally an indication that the company’s leadership believes its shares are undervalued.

Insider Transactions at Salesforce

In other Salesforce news, Director Laura Alber purchased 2,571 shares of Salesforce stock in a transaction that occurred on Thursday, March 19th. The stock was acquired at an average price of $194.58 per share, with a total value of $500,265.18. Following the transaction, the director owned 9,530 shares in the company, valued at $1,854,347.40. This trade represents a 36.94% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Insiders own 3.50% of the company’s stock.

Institutional Inflows and Outflows

A number of hedge funds have recently made changes to their positions in CRM. Commonwealth Retirement Investments LLC acquired a new stake in shares of Salesforce in the 4th quarter worth about $25,000. Board of the Pension Protection Fund acquired a new position in Salesforce during the 4th quarter valued at about $26,000. Key Capital Management INC bought a new stake in Salesforce during the 4th quarter worth approximately $26,000. Gilpin Wealth Management LLC bought a new stake in Salesforce during the 4th quarter worth approximately $26,000. Finally, Legacy Bridge LLC purchased a new stake in shares of Salesforce in the fourth quarter worth approximately $27,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Salesforce Company Profile

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.