Kraft Heinz (NASDAQ:KHC – Get Free Report) and Mama’s Creations (NASDAQ:MAMA – Get Free Report) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, valuation, analyst recommendations, profitability and earnings.
Insider & Institutional Ownership
78.2% of Kraft Heinz shares are owned by institutional investors. Comparatively, 45.2% of Mama’s Creations shares are owned by institutional investors. 0.2% of Kraft Heinz shares are owned by insiders. Comparatively, 1.0% of Mama’s Creations shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.
Earnings & Valuation
This table compares Kraft Heinz and Mama’s Creations”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Kraft Heinz | $24.99 billion | 1.13 | -$5.85 billion | ($4.86) | -4.90 |
| Mama’s Creations | $171.71 million | 3.58 | $5.29 million | $0.14 | 108.00 |
Mama’s Creations has lower revenue, but higher earnings than Kraft Heinz. Kraft Heinz is trading at a lower price-to-earnings ratio than Mama’s Creations, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
Kraft Heinz has a beta of 0.08, indicating that its stock price is 92% less volatile than the S&P 500. Comparatively, Mama’s Creations has a beta of 0.6, indicating that its stock price is 40% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of recent recommendations and price targets for Kraft Heinz and Mama’s Creations, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Kraft Heinz | 5 | 14 | 0 | 1 | 1.85 |
| Mama’s Creations | 0 | 2 | 4 | 0 | 2.67 |
Kraft Heinz currently has a consensus target price of $22.69, suggesting a potential downside of 4.67%. Mama’s Creations has a consensus target price of $18.80, suggesting a potential upside of 24.34%. Given Mama’s Creations’ stronger consensus rating and higher possible upside, analysts clearly believe Mama’s Creations is more favorable than Kraft Heinz.
Profitability
This table compares Kraft Heinz and Mama’s Creations’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Kraft Heinz | -23.05% | 7.26% | 3.70% |
| Mama’s Creations | 3.21% | 14.69% | 8.91% |
Summary
Mama’s Creations beats Kraft Heinz on 12 of the 15 factors compared between the two stocks.
About Kraft Heinz
The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally. Its products include condiments and sauces, cheese and dairy products, meals, meats, refreshment beverages, coffee, and other grocery products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Maxwell House, Kool-Aid, Jell-O, Heinz, ABC, Master, Quero, Kraft, Golden Circle, Wattie's, Pudliszki, and Plasmon brands. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative, and independent grocery accounts; convenience, value, and club stores; pharmacies and drug stores; mass merchants; foodservice distributors; institutions, including hotels, restaurants, bakeries, hospitals, health care facilities, and government agencies; and online through various e-commerce platforms and retailers. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The Kraft Heinz Company was founded in 1869 and is based in Pittsburgh, Pennsylvania.
About Mama’s Creations
Mama’s Creations, Inc. engages in the marketing, manufacturing, and distribution of beef meatballs with sauce, turkey meatballs with sauce, beef meat loaf, sausage and peppers, chicken parmesan, and other similar meats and sauces. Its products include beef meatballs, turkey meatballs, stuffed meatballs, lasagna roll ups, retail ready meals, bulk deli, single-size pasta bowls, and packaged refrigerated products. Its brands include MamaMancini’s, Creative Salads, and The Olive Branch. The company was founded by Daniel Dougherty on July 22, 2009 and is headquartered in East Rutherford, NJ.
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