Harley-Davidson, Inc. (NYSE:HOG) Receives Average Rating of “Hold” from Brokerages

Posted by George Bondi on Jun 17th, 2026

Harley-Davidson, Inc. (NYSE:HOG – Get Free Report) has been assigned an average recommendation of “Hold” from the eleven brokerages that are currently covering the firm, Marketbeat Ratings reports. Three equities research analysts have rated the stock with a sell rating, four have issued a hold rating, three have issued a buy rating and one has assigned a strong buy rating to the company. The average 1 year price objective among brokers that have covered the stock in the last year is $24.2222.

A number of analysts have recently weighed in on HOG shares. Wolfe Research reiterated an “outperform” rating on shares of Harley-Davidson in a research report on Monday. Morgan Stanley boosted their price objective on Harley-Davidson from $12.00 to $15.00 and gave the company an “underweight” rating in a research report on Tuesday, May 19th. Citigroup upped their price objective on Harley-Davidson from $23.00 to $26.00 and gave the stock a “neutral” rating in a research note on Thursday, May 7th. Weiss Ratings lowered Harley-Davidson from a “hold (c-)” rating to a “sell (d+)” rating in a research report on Wednesday, June 3rd. Finally, Argus upgraded Harley-Davidson to a “strong-buy” rating in a research note on Tuesday, February 17th.

Check Out Our Latest Stock Report on HOG

Insider Transactions at Harley-Davidson

In other news, insider Paul J. Krause sold 1,564 shares of Harley-Davidson stock in a transaction that occurred on Monday, May 11th. The stock was sold at an average price of $26.00, for a total transaction of $40,664.00. Following the sale, the insider owned 30,012 shares of the company’s stock, valued at approximately $780,312. The trade was a 4.95% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Jonathan R. Root sold 1,554 shares of Harley-Davidson stock in a transaction that occurred on Tuesday, May 19th. The shares were sold at an average price of $24.21, for a total value of $37,622.34. Following the sale, the chief financial officer directly owned 32,508 shares in the company, valued at approximately $787,018.68. This trade represents a 4.56% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 0.97% of the company’s stock.

Institutional Trading of Harley-Davidson

Several hedge funds have recently added to or reduced their stakes in the business. EverSource Wealth Advisors LLC grew its stake in shares of Harley-Davidson by 139.0% in the third quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after purchasing an additional 549 shares in the last quarter. Pinnacle Holdings LLC bought a new stake in shares of Harley-Davidson during the fourth quarter valued at about $30,000. Fifth Third Bancorp lifted its holdings in Harley-Davidson by 48.9% in the fourth quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock worth $36,000 after purchasing an additional 579 shares during the period. Geneos Wealth Management Inc. grew its position in Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock valued at $53,000 after buying an additional 1,278 shares in the last quarter. Finally, Hantz Financial Services Inc. grew its position in Harley-Davidson by 203.3% in the 3rd quarter. Hantz Financial Services Inc. now owns 2,426 shares of the company’s stock valued at $68,000 after buying an additional 1,626 shares in the last quarter. Institutional investors own 85.10% of the company’s stock.

Harley-Davidson Trading Up 2.2%

Harley-Davidson stock opened at $26.17 on Wednesday. Harley-Davidson has a 1 year low of $17.09 and a 1 year high of $31.25. The firm’s 50-day moving average is $23.99 and its 200-day moving average is $21.63. The company has a debt-to-equity ratio of 0.37, a quick ratio of 1.66 and a current ratio of 1.91. The company has a market cap of $2.76 billion, a P/E ratio of 14.83, a PEG ratio of 15.82 and a beta of 1.26.

Harley-Davidson (NYSE:HOG – Get Free Report) last released its quarterly earnings data on Tuesday, May 5th. The company reported $0.22 earnings per share for the quarter, missing the consensus estimate of $0.34 by ($0.12). Harley-Davidson had a return on equity of 7.03% and a net margin of 5.68%.The business had revenue of $1.17 billion for the quarter, compared to analyst estimates of $1.01 billion. During the same quarter last year, the company earned $1.07 EPS. Harley-Davidson’s revenue was down 11.7% compared to the same quarter last year. On average, equities analysts expect that Harley-Davidson will post 0.39 earnings per share for the current year.

Harley-Davidson Dividend Announcement

The company also recently disclosed a quarterly dividend, which will be paid on Thursday, June 25th. Investors of record on Monday, June 8th will be given a $0.1875 dividend. The ex-dividend date is Monday, June 8th. This represents a $0.75 annualized dividend and a yield of 2.9%. Harley-Davidson’s dividend payout ratio (DPR) is currently 42.61%.

About Harley-Davidson

(Get Free Report)

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.