Roku (NASDAQ:ROKU) Trading Up 2.3% – Time to Buy?

Posted by Brian Himes on Jun 13th, 2026

Roku, Inc. (NASDAQ:ROKU – Get Free Report)’s share price was up 2.3% during mid-day trading on Thursday . The stock traded as high as $120.11 and last traded at $119.64. Approximately 2,403,931 shares were traded during trading, a decline of 21% from the average daily volume of 3,038,410 shares. The stock had previously closed at $116.94.

Key Stories Impacting Roku

Here are the key news stories impacting Roku this week:

Positive Sentiment: Roku is reportedly in sale talks, including a possible media tie-up, which could signal a strategic transaction or premium valuation if a deal materializes. Roku said to be in sale talks, including likely media tie-up, Bloomberg News reports
Positive Sentiment: Evercore ISI raised its price target to $185 from $160 and kept a bullish rating, reinforcing optimism around Roku’s monetization efforts in its home screen and advertising-tech initiatives. Roku shares jump as fresh bullish analyst notes extend recent price-target hikes
Positive Sentiment: Additional recent price-target hikes from firms like Morgan Stanley have added to the bullish analyst narrative, suggesting Wall Street sees more upside in Roku’s ad and platform strategy. Roku shares jump as fresh bullish analyst notes extend recent price-target hikes
Neutral Sentiment: Several media stories highlighted Roku’s expanding free channels and consumer product discounts, but these appear more promotional than material fundamental catalysts. Roku Quietly Added Four New Free Channels For The Month Of June
Negative Sentiment: CEO Anthony Wood sold 18,000 shares in a pre-arranged trading plan, which may add some caution, although the sale was not necessarily a bearish signal. Roku (NASDAQ:ROKU) CEO Anthony Wood Sells 18,000 Shares

Analyst Ratings Changes

ROKU has been the subject of a number of recent research reports. Wedbush boosted their price objective on shares of Roku from $140.00 to $155.00 and gave the stock an “outperform” rating in a report on Friday, May 1st. Evercore restated an “outperform” rating and issued a $185.00 price objective on shares of Roku in a report on Friday. Susquehanna boosted their price objective on shares of Roku from $130.00 to $160.00 and gave the stock a “positive” rating in a report on Friday, May 1st. Jefferies Financial Group boosted their price objective on shares of Roku from $135.00 to $140.00 and gave the stock a “buy” rating in a report on Monday, April 13th. Finally, Zacks Research lowered shares of Roku from a “strong-buy” rating to a “hold” rating in a report on Tuesday, April 14th. Twenty-two research analysts have rated the stock with a Buy rating and four have issued a Hold rating to the company’s stock. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and an average target price of $146.96.

Get Our Latest Stock Analysis on ROKU

Roku Price Performance

The firm’s 50 day moving average is $118.73 and its 200 day moving average is $106.23. The company has a market capitalization of $21.18 billion, a PE ratio of 108.02 and a beta of 2.06.

Roku (NASDAQ:ROKU – Get Free Report) last issued its earnings results on Thursday, April 30th. The company reported $0.57 EPS for the quarter, topping the consensus estimate of $0.34 by $0.23. Roku had a net margin of 4.06% and a return on equity of 7.64%. The company had revenue of $1.25 billion for the quarter, compared to the consensus estimate of $1.20 billion. During the same period in the previous year, the firm earned ($0.19) earnings per share. The firm’s revenue for the quarter was up 22.4% on a year-over-year basis. As a group, analysts predict that Roku, Inc. will post 2.41 EPS for the current fiscal year.

Insider Buying and Selling

In related news, CEO Anthony J. Wood sold 75,000 shares of Roku stock in a transaction on Monday, May 11th. The shares were sold at an average price of $128.79, for a total value of $9,659,250.00. The sale was disclosed in a filing with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Charles Collier sold 205,821 shares of the business’s stock in a transaction on Wednesday, April 8th. The shares were sold at an average price of $105.00, for a total transaction of $21,611,205.00. Following the transaction, the insider directly owned 11,131 shares in the company, valued at approximately $1,168,755. The trade was a 94.87% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 721,194 shares of company stock valued at $82,169,949 over the last three months. 13.45% of the stock is owned by company insiders.

Institutional Trading of Roku

A number of hedge funds and other institutional investors have recently modified their holdings of ROKU. Blue Trust Inc. grew its position in shares of Roku by 680.0% in the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock worth $25,000 after buying an additional 204 shares during the period. Aventura Private Wealth LLC purchased a new stake in shares of Roku in the 4th quarter worth about $26,000. Bayban grew its position in shares of Roku by 1,300.0% in the 1st quarter. Bayban now owns 280 shares of the company’s stock worth $26,000 after buying an additional 260 shares during the period. WPG Advisers LLC purchased a new stake in shares of Roku in the 4th quarter worth about $31,000. Finally, Safe Harbor Fiduciary LLC purchased a new stake in shares of Roku in the 4th quarter worth about $31,000. 86.30% of the stock is owned by hedge funds and other institutional investors.

About Roku

(Get Free Report)

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.