Kovack Advisors Inc. increased its position in ServiceNow, Inc. (NYSE:NOW – Free Report) by 1,269.8% during the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 57,598 shares of the information technology services provider’s stock after acquiring an additional 53,393 shares during the period. Kovack Advisors Inc.’s holdings in ServiceNow were worth $8,823,000 as of its most recent SEC filing.
Several other hedge funds have also recently bought and sold shares of NOW. Compass Capital Management Inc. raised its holdings in ServiceNow by 307.5% during the fourth quarter. Compass Capital Management Inc. now owns 65,885 shares of the information technology services provider’s stock worth $10,093,000 after purchasing an additional 49,717 shares during the last quarter. ICICI Prudential Asset Management Co Ltd acquired a new stake in ServiceNow in the fourth quarter valued at $4,596,000. Burkett Asset Management Ltd purchased a new position in shares of ServiceNow in the fourth quarter valued at $238,000. Sepio Capital LP increased its position in shares of ServiceNow by 322.5% in the fourth quarter. Sepio Capital LP now owns 1,990 shares of the information technology services provider’s stock valued at $305,000 after buying an additional 1,519 shares in the last quarter. Finally, Polen Capital Management LLC raised its stake in shares of ServiceNow by 405.4% during the 4th quarter. Polen Capital Management LLC now owns 5,680,788 shares of the information technology services provider’s stock worth $870,240,000 after buying an additional 4,556,712 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.
Insiders Place Their Bets
In related news, insider Jacqueline P. Canney sold 8,927 shares of the stock in a transaction dated Friday, April 24th. The stock was sold at an average price of $89.60, for a total transaction of $799,859.20. Following the transaction, the insider directly owned 29,531 shares in the company, valued at approximately $2,645,977.60. This represents a 23.21% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Also, insider Paul Fipps sold 1,048 shares of the firm’s stock in a transaction dated Monday, May 18th. The stock was sold at an average price of $98.51, for a total value of $103,238.48. Following the completion of the sale, the insider directly owned 12,072 shares in the company, valued at approximately $1,189,212.72. The trade was a 7.99% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders have sold 28,071 shares of company stock worth $2,529,956 over the last ninety days. Company insiders own 0.34% of the company’s stock.
More ServiceNow News
- Positive Sentiment: ServiceNow announced a new partnership with IBM aimed at modernizing legacy IT systems and making enterprise data usable for agentic AI, which supports the company’s long-term AI growth narrative. IBM And ServiceNow Target Enterprise AI Scale While Seeding Future Talent
- Positive Sentiment: ServiceNow also expanded its AI footprint through a partnership with Phenom to launch AI hiring agents, reinforcing demand for its workflow automation and AI tools. Phenom Partners with ServiceNow to Introduce AI Hiring Agents
- Positive Sentiment: Analysts said ServiceNow demand remains resilient despite global uncertainty, citing AI growth, pricing power, and a potential path to much higher revenue over time. ServiceNow Demand Remains Resilient Despite Global Uncertainty: Analyst
- Positive Sentiment: ServiceNow was also highlighted as a possible AI winner by market commentators, suggesting investors still see it as one of the better-positioned software names in the AI trade. The AI Trade Nobody Is Making Right Now — and Why It Could Be 2026’s Best Opportunity
- Neutral Sentiment: ServiceNow is getting attention from traders and media as the stock remains volatile, with some technical commentary suggesting the recent pullback may be driven partly by profit-taking rather than a change in fundamentals. What’s Going On With ServiceNow Stock Thursday?
- Negative Sentiment: Multiple reports said ServiceNow disclosed or patched a bug/API vulnerability that may have exposed customer data or allowed unauthorized access, raising cybersecurity and trust concerns. ServiceNow tells customers a bug left some of their data exposed to the internet
- Negative Sentiment: Commentary from Jim Cramer also pointed to ServiceNow’s premium valuation, which can make the stock more vulnerable when sentiment turns cautious. Jim Cramer on ServiceNow: “It’s Expensive, That’s the Problem”
- Negative Sentiment: News about Bay Area job cuts across tech firms added to the cautious tone in the sector, reinforcing worries about a softer enterprise spending backdrop. ServiceNow, Salesforce, other tech firms reveal more Bay Area job cuts
Wall Street Analyst Weigh In
Several research firms recently commented on NOW. Citigroup boosted their price objective on shares of ServiceNow from $154.00 to $158.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Morgan Stanley reduced their price target on shares of ServiceNow from $210.00 to $180.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Evercore increased their price target on shares of ServiceNow from $140.00 to $150.00 and gave the company an “outperform” rating in a research report on Tuesday, May 5th. Capital One Financial raised their price objective on shares of ServiceNow from $105.00 to $120.00 and gave the stock an “overweight” rating in a research note on Tuesday, May 5th. Finally, Oppenheimer restated an “outperform” rating on shares of ServiceNow in a research report on Tuesday, May 26th. One investment analyst has rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating, five have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, ServiceNow presently has an average rating of “Moderate Buy” and a consensus target price of $141.85.
View Our Latest Research Report on NOW
ServiceNow Stock Performance
Shares of NYSE NOW opened at $103.03 on Friday. The company has a 50-day simple moving average of $99.84 and a 200-day simple moving average of $120.17. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84. The company has a market cap of $106.23 billion, a PE ratio of 61.40, a price-to-earnings-growth ratio of 1.75 and a beta of 0.94. ServiceNow, Inc. has a 12 month low of $81.24 and a 12 month high of $211.48.
ServiceNow (NYSE:NOW – Get Free Report) last announced its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting analysts’ consensus estimates of $0.97. The firm had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. ServiceNow’s revenue was up 22.1% compared to the same quarter last year. During the same quarter last year, the business earned $0.81 earnings per share. On average, equities analysts anticipate that ServiceNow, Inc. will post 2.35 earnings per share for the current year.
ServiceNow Company Profile
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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