Salesforce (NYSE:CRM) Trading Down 4.9% – Here’s What Happened

Posted by Stanley Muller on Jun 5th, 2026

Salesforce Inc. (NYSE:CRM – Get Free Report) was down 4.9% on Wednesday . The stock traded as low as $189.73 and last traded at $190.9580. Approximately 13,753,011 shares changed hands during trading, an increase of 2% from the average daily volume of 13,449,223 shares. The stock had previously closed at $200.84.

More Salesforce News

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Salesforce announced a landmark partnership with FIFA, becoming an official tournament supporter for the 2026 World Cup and 2027 Women’s World Cup. The deal could showcase Salesforce’s Agentforce 360 AI tools to a massive global audience and support longer-term enterprise adoption. Article Title
Positive Sentiment: KeyCorp reiterated an Overweight rating and a $290 price target on Salesforce, while also lifting earnings estimates for FY2027. That signals continued analyst confidence in CRM’s earnings power and valuation upside.
Positive Sentiment: Recent coverage highlighted Salesforce’s momentum from its AI agent product, Agentforce, and its investment in Anthropic, reinforcing the view that the company is positioned to benefit from enterprise AI spending.
Neutral Sentiment: Salesforce’s presentation at the Evercore Global TMT Conference and follow-up valuation pieces kept the stock in focus, but these were mostly reiterations of the existing bull case rather than brand-new catalysts.
Neutral Sentiment: Zacks described Salesforce as a strong momentum stock, which adds to the positive sentiment but does not appear to be a standalone fundamental driver.
Negative Sentiment: Investors are still weighing Salesforce’s premium valuation and prior guidance versus the market’s expectation for sustained AI-driven growth, which can limit further upside if execution slows.

Analysts Set New Price Targets

CRM has been the topic of several recent analyst reports. Wedbush reiterated an “outperform” rating and issued a $325.00 price target on shares of Salesforce in a research note on Thursday, May 28th. UBS Group restated a “market outperform” rating on shares of Salesforce in a report on Thursday, May 28th. Royal Bank Of Canada dropped their target price on shares of Salesforce from $290.00 to $210.00 and set a “sector perform” rating on the stock in a research report on Thursday, February 26th. Roth Mkm reiterated a “buy” rating and set a $325.00 price target on shares of Salesforce in a research note on Thursday, May 28th. Finally, Truist Financial set a $280.00 price target on shares of Salesforce in a research report on Thursday, February 26th. One analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, nine have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, Salesforce currently has a consensus rating of “Moderate Buy” and an average price target of $257.97.

Check Out Our Latest Stock Analysis on CRM

Salesforce Trading Down 1.5%

The business’s 50-day moving average price is $181.22 and its 200-day moving average price is $209.06. The firm has a market capitalization of $152.21 billion, a PE ratio of 21.51, a price-to-earnings-growth ratio of 1.23 and a beta of 1.16. The company has a debt-to-equity ratio of 1.15, a current ratio of 0.79 and a quick ratio of 0.79.

Salesforce (NYSE:CRM – Get Free Report) last released its quarterly earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, beating the consensus estimate of $3.13 by $0.75. Salesforce had a net margin of 18.73% and a return on equity of 18.72%. The firm had revenue of $11.13 billion during the quarter, compared to the consensus estimate of $11.05 billion. During the same quarter in the prior year, the firm earned $2.58 EPS. Salesforce’s revenue for the quarter was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, analysts expect that Salesforce Inc. will post 9.89 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Thursday, July 2nd. Investors of record on Thursday, June 11th will be issued a dividend of $0.44 per share. The ex-dividend date of this dividend is Thursday, June 11th. This represents a $1.76 dividend on an annualized basis and a dividend yield of 0.9%. Salesforce’s dividend payout ratio (DPR) is currently 20.37%.

Salesforce declared that its Board of Directors has initiated a stock buyback plan on Monday, March 16th that authorizes the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization authorizes the CRM provider to buy up to 14.1% of its stock through open market purchases. Stock repurchase plans are generally a sign that the company’s leadership believes its stock is undervalued.

Insider Activity at Salesforce

In related news, Director David Blair Kirk acquired 2,570 shares of the firm’s stock in a transaction on Wednesday, March 18th. The stock was bought at an average cost of $194.62 per share, with a total value of $500,173.40. Following the transaction, the director owned 13,689 shares of the company’s stock, valued at $2,664,153.18. The trade was a 23.11% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director Laura Alber bought 2,571 shares of the stock in a transaction on Thursday, March 19th. The stock was bought at an average price of $194.58 per share, for a total transaction of $500,265.18. Following the completion of the purchase, the director directly owned 9,530 shares in the company, valued at approximately $1,854,347.40. The trade was a 36.94% increase in their position. The SEC filing for this purchase provides additional information. 3.50% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Salesforce

Institutional investors have recently bought and sold shares of the company. J. Stern & Co. LLP increased its stake in shares of Salesforce by 24,056.7% during the fourth quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider’s stock worth $12,552,896,000 after acquiring an additional 47,189,352 shares during the period. Norges Bank acquired a new stake in Salesforce in the fourth quarter valued at about $3,182,951,000. Capital World Investors boosted its holdings in Salesforce by 159.0% in the 3rd quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock valued at $4,106,255,000 after purchasing an additional 10,636,161 shares in the last quarter. Arrowstreet Capital Limited Partnership increased its position in Salesforce by 130.2% during the 1st quarter. Arrowstreet Capital Limited Partnership now owns 12,659,217 shares of the CRM provider’s stock worth $2,363,096,000 after purchasing an additional 7,160,302 shares during the period. Finally, Cardano Risk Management B.V. increased its position in Salesforce by 924.7% during the 4th quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider’s stock worth $1,028,807,000 after purchasing an additional 3,504,605 shares during the period. 80.43% of the stock is owned by institutional investors and hedge funds.

About Salesforce

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.