Insider Buying: Baozun (NASDAQ:BZUN) CEO Acquires 10,000 Shares of Stock

Posted by Brenda Bartman on Jun 5th, 2026

Baozun Inc. (NASDAQ:BZUN – Get Free Report) CEO Wenbin Qiu acquired 10,000 shares of the firm’s stock in a transaction dated Wednesday, June 3rd. The stock was bought at an average cost of $2.63 per share, for a total transaction of $26,300.00. Following the purchase, the chief executive officer directly owned 1,503,872 shares of the company’s stock, valued at approximately $3,955,183.36. This trade represents a 0.67% increase in their ownership of the stock. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink.

Wenbin Qiu also recently made the following trade(s):

On Monday, June 1st, Wenbin Qiu bought 10,000 shares of Baozun stock. The shares were acquired at an average price of $2.73 per share, with a total value of $27,300.00.
On Thursday, May 28th, Wenbin Qiu acquired 10,000 shares of Baozun stock. The stock was bought at an average cost of $2.56 per share, with a total value of $25,600.00.
On Tuesday, May 26th, Wenbin Qiu bought 10,000 shares of Baozun stock. The stock was purchased at an average price of $2.55 per share, with a total value of $25,500.00.
On Friday, April 17th, Wenbin Qiu bought 16,000 shares of Baozun stock. The stock was purchased at an average price of $3.14 per share, with a total value of $50,240.00.
On Thursday, April 16th, Wenbin Qiu purchased 17,500 shares of Baozun stock. The stock was bought at an average price of $2.84 per share, for a total transaction of $49,700.00.
On Wednesday, April 15th, Wenbin Qiu bought 11,000 shares of Baozun stock. The shares were acquired at an average price of $2.71 per share, for a total transaction of $29,810.00.
On Tuesday, April 14th, Wenbin Qiu bought 11,500 shares of Baozun stock. The shares were acquired at an average price of $2.63 per share, for a total transaction of $30,245.00.
On Monday, April 13th, Wenbin Qiu purchased 12,100 shares of Baozun stock. The shares were purchased at an average price of $2.48 per share, for a total transaction of $30,008.00.
On Friday, April 10th, Wenbin Qiu bought 12,400 shares of Baozun stock. The stock was bought at an average price of $2.43 per share, for a total transaction of $30,132.00.
On Thursday, April 9th, Wenbin Qiu bought 11,650 shares of Baozun stock. The stock was bought at an average price of $2.58 per share, for a total transaction of $30,057.00.

Baozun Trading Up 1.3%

NASDAQ BZUN opened at $2.68 on Friday. The stock has a market capitalization of $154.76 million, a price-to-earnings ratio of -5.94 and a beta of 0.51. Baozun Inc. has a twelve month low of $2.07 and a twelve month high of $4.88. The stock has a 50-day moving average of $2.63 and a 200 day moving average of $2.67.

Baozun (NASDAQ:BZUN – Get Free Report) last issued its quarterly earnings data on Friday, May 15th. The technology company reported $0.00 earnings per share for the quarter. The company had revenue of $345.35 million during the quarter. Baozun had a positive return on equity of 1.68% and a negative net margin of 1.80%.

Wall Street Analysts Forecast Growth

A number of equities analysts recently issued reports on the company. Wall Street Zen raised Baozun from a “hold” rating to a “buy” rating in a report on Saturday, May 23rd. Zacks Research raised Baozun to a “hold” rating in a report on Wednesday, February 18th. Finally, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Baozun in a report on Monday, April 20th. One equities research analyst has rated the stock with a Hold rating and one has issued a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has an average rating of “Reduce”.

Get Our Latest Stock Report on Baozun

Institutional Inflows and Outflows

Several institutional investors have recently bought and sold shares of BZUN. Jane Street Group LLC acquired a new position in Baozun in the 2nd quarter valued at $40,000. Quadrature Capital Ltd purchased a new stake in Baozun during the 4th quarter worth $51,000. Russell Investments Group Ltd. purchased a new stake in Baozun during the 3rd quarter worth $64,000. BNP Paribas Financial Markets boosted its position in Baozun by 51.8% in the 2nd quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock valued at $78,000 after buying an additional 10,594 shares during the last quarter. Finally, Cetera Investment Advisers boosted its position in Baozun by 23.6% in the 1st quarter. Cetera Investment Advisers now owns 38,238 shares of the technology company’s stock valued at $91,000 after buying an additional 7,289 shares during the last quarter. 47.29% of the stock is currently owned by institutional investors and hedge funds.

About Baozun

(Get Free Report)

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.