Rational Advisors Inc. Buys 21,075 Shares of ServiceNow, Inc. $NOW

Rational Advisors Inc. boosted its stake in ServiceNow, Inc. (NYSE:NOWFree Report) by 442.4% during the 4th quarter, according to its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 25,839 shares of the information technology services provider’s stock after acquiring an additional 21,075 shares during the quarter. Rational Advisors Inc.’s holdings in ServiceNow were worth $3,958,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. IAG Wealth Partners LLC increased its stake in ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 18 shares during the last quarter. Noble Wealth Management PBC increased its stake in ServiceNow by 400.0% in the 4th quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 128 shares during the last quarter. Millstone Evans Group LLC increased its stake in ServiceNow by 400.0% in the 4th quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 132 shares during the last quarter. CBIZ Investment Advisory Services LLC increased its stake in ServiceNow by 540.0% in the 4th quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 135 shares during the last quarter. Finally, Blueline Advisors LLC acquired a new stake in ServiceNow in the 4th quarter valued at $25,000. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity

In other news, Director Paul Edward Chamberlain sold 1,500 shares of the business’s stock in a transaction dated Thursday, May 14th. The shares were sold at an average price of $87.23, for a total transaction of $130,845.00. Following the transaction, the director directly owned 44,930 shares in the company, valued at $3,919,243.90. The trade was a 3.23% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Anita M. Sands sold 16,445 shares of the business’s stock in a transaction dated Thursday, May 14th. The stock was sold at an average price of $90.14, for a total transaction of $1,482,352.30. Following the transaction, the director owned 30,090 shares in the company, valued at $2,712,312.60. This represents a 35.34% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold 28,071 shares of company stock valued at $2,529,956 over the last quarter. 0.34% of the stock is currently owned by company insiders.

Analysts Set New Price Targets

NOW has been the topic of several recent research reports. KeyCorp set a $85.00 price target on shares of ServiceNow and gave the company an “underweight” rating in a research note on Thursday, April 23rd. Canaccord Genuity Group lowered their price target on shares of ServiceNow from $200.00 to $145.00 and set a “buy” rating on the stock in a research note on Thursday, April 23rd. Deutsche Bank Aktiengesellschaft lowered their price target on shares of ServiceNow from $180.00 to $135.00 and set a “buy” rating on the stock in a research note on Thursday, April 16th. Piper Sandler lowered their price target on shares of ServiceNow from $200.00 to $140.00 and set an “overweight” rating on the stock in a research note on Thursday, April 23rd. Finally, Jefferies Financial Group reiterated a “buy” rating and issued a $135.00 price target (down from $175.00) on shares of ServiceNow in a research note on Thursday, April 23rd. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-five have assigned a Buy rating, five have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $141.85.

Get Our Latest Stock Report on NOW

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

  • Positive Sentiment: ServiceNow has been viewed as a leader in the AI-driven software rebound, with recent articles highlighting strong business momentum and investor enthusiasm for its role in agentic AI and enterprise automation. Article Title
  • Positive Sentiment: The stock benefited from a broader Monday software rally after Nvidia’s CEO eased fears that AI will disrupt software companies, helping lift sentiment toward names like ServiceNow. Article Title
  • Positive Sentiment: ServiceNow was also cited as a beneficiary of the new AI-chip-led rotation into software stocks, which briefly pushed the sector higher and supported bullish momentum in NOW shares. Article Title
  • Neutral Sentiment: Recent commentary continues to compare ServiceNow with peers such as Salesforce and Intuit, suggesting investors are still weighing its valuation against its growth profile rather than reacting to a single company-specific event. Article Title
  • Negative Sentiment: ServiceNow fell in the latest session as the software rally lost momentum, with investors pulling back from high-multiple tech stocks after a strong run-up. Article Title
  • Negative Sentiment: Some recent analysis is turning more cautious on ServiceNow’s valuation, arguing the stock may be less attractive after its sharp AI-driven move higher. Article Title

ServiceNow Stock Down 6.1%

ServiceNow stock opened at $127.59 on Wednesday. The firm has a market capitalization of $131.55 billion, a PE ratio of 76.04, a P/E/G ratio of 2.24 and a beta of 0.94. The company’s 50-day moving average is $98.50 and its 200-day moving average is $123.13. ServiceNow, Inc. has a fifty-two week low of $81.24 and a fifty-two week high of $211.48. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84.

ServiceNow (NYSE:NOWGet Free Report) last released its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, hitting the consensus estimate of $0.97. The company had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. ServiceNow’s revenue for the quarter was up 22.1% compared to the same quarter last year. During the same period in the previous year, the business earned $0.81 EPS. Sell-side analysts anticipate that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

About ServiceNow

(Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.

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Institutional Ownership by Quarter for ServiceNow (NYSE:NOW)

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