Yatsen (NYSE:YSG – Get Free Report) and TAAT Global Alternatives (OTCMKTS:TOBAF – Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, earnings, dividends and institutional ownership.
Earnings and Valuation
This table compares Yatsen and TAAT Global Alternatives”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Yatsen | $614.62 million | 0.49 | -$11.56 million | ($0.21) | -15.14 |
| TAAT Global Alternatives | $70.15 million | 0.00 | -$8.24 million | ($0.27) | -0.02 |
Risk & Volatility
Yatsen has a beta of -1.65, suggesting that its stock price is 265% less volatile than the S&P 500. Comparatively, TAAT Global Alternatives has a beta of -4.31, suggesting that its stock price is 531% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings for Yatsen and TAAT Global Alternatives, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Yatsen | 1 | 0 | 0 | 0 | 1.00 |
| TAAT Global Alternatives | 0 | 0 | 0 | 0 | 0.00 |
Institutional and Insider Ownership
0.0% of TAAT Global Alternatives shares are held by institutional investors. 29.0% of Yatsen shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares Yatsen and TAAT Global Alternatives’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Yatsen | -3.04% | -4.54% | -3.49% |
| TAAT Global Alternatives | N/A | N/A | N/A |
About Yatsen
Yatsen Holding Limited, together with its subsidiaries, engages in the development and sale of beauty products under the Perfect Diary, Little Ondine, Pink Bear, Abby’s Choice, GalÃnic, DR.WU, Eve Lom, and EANTiM brands in the People’s Republic of China. The company offers color cosmetics for lips, eyes, and face; skin care products, including face serums and creams, eye creams, masks, toners, makeup removers, cleansers, ampoules, and anti-acne patches; and beauty tools and kits, sunscreen products, and beauty devices. It sells its products through stores and online channel. The company was formerly known as Mangrove Bay Ecommerce Holding (Cayman) and changed its name to Yatsen Holding Limited in January 2019. Yatsen Holding Limited was founded in 2016 and is headquartered in Guangzhou, China.
About TAAT Global Alternatives
TAAT Global Alternatives Inc., a life sciences company, develops, manufactures, and distributes tobacco and non-tobacco products in Canada and the United States. It offers non-tobacco based smokable products and flavorings; and nicotine-free and tobacco-free alternatives to traditional cigarettes under the TAAT brand. The company was formerly known as TAAT Lifestyle & Wellness Ltd. and changed its name to TAAT Global Alternatives Inc. in April 2021. TAAT Global Alternatives Inc. was incorporated in 2006 and is headquartered in Las Vegas, Nevada.
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