Nature’s Sunshine Products, Inc. $NATR Shares Acquired by Hillsdale Investment Management Inc.

Posted by Francis Steltz on May 31st, 2026

Hillsdale Investment Management Inc. lifted its stake in shares of Nature’s Sunshine Products, Inc. (NASDAQ:NATR – Free Report) by 28.5% in the 4th quarter, HoldingsChannel reports. The institutional investor owned 219,470 shares of the company’s stock after purchasing an additional 48,666 shares during the quarter. Hillsdale Investment Management Inc.’s holdings in Nature’s Sunshine Products were worth $4,736,000 as of its most recent filing with the Securities and Exchange Commission.

Several other institutional investors and hedge funds have also made changes to their positions in NATR. Jane Street Group LLC acquired a new stake in shares of Nature’s Sunshine Products during the first quarter worth $174,000. Geode Capital Management LLC lifted its position in Nature’s Sunshine Products by 9.4% during the second quarter. Geode Capital Management LLC now owns 317,731 shares of the company’s stock valued at $4,700,000 after purchasing an additional 27,300 shares during the period. JPMorgan Chase & Co. lifted its position in Nature’s Sunshine Products by 16.1% during the second quarter. JPMorgan Chase & Co. now owns 228,698 shares of the company’s stock valued at $3,382,000 after purchasing an additional 31,696 shares during the period. Rhumbline Advisers lifted its position in Nature’s Sunshine Products by 9.7% during the second quarter. Rhumbline Advisers now owns 21,180 shares of the company’s stock valued at $313,000 after purchasing an additional 1,875 shares during the period. Finally, Russell Investments Group Ltd. lifted its position in Nature’s Sunshine Products by 91.9% during the second quarter. Russell Investments Group Ltd. now owns 23,787 shares of the company’s stock valued at $348,000 after purchasing an additional 11,389 shares during the period. 79.40% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity

In other Nature’s Sunshine Products news, EVP Daniel C. Norman sold 15,383 shares of Nature’s Sunshine Products stock in a transaction on Friday, March 13th. The shares were sold at an average price of $24.52, for a total value of $377,191.16. Following the completion of the transaction, the executive vice president owned 55,693 shares of the company’s stock, valued at approximately $1,365,592.36. The trade was a 21.64% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, EVP Bryant J. Yates sold 19,516 shares of Nature’s Sunshine Products stock in a transaction on Friday, March 13th. The shares were sold at an average price of $24.35, for a total transaction of $475,214.60. Following the completion of the transaction, the executive vice president directly owned 85,154 shares of the company’s stock, valued at $2,073,499.90. The trade was a 18.65% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 50,914 shares of company stock worth $1,213,613 over the last three months. Corporate insiders own 3.10% of the company’s stock.

Nature’s Sunshine Products Price Performance

NASDAQ NATR opened at $21.28 on Friday. The company has a market capitalization of $374.10 million, a PE ratio of 19.35 and a beta of 0.95. The company has a fifty day moving average of $24.50 and a 200 day moving average of $23.80. Nature’s Sunshine Products, Inc. has a 1 year low of $12.97 and a 1 year high of $28.14.

Nature’s Sunshine Products (NASDAQ:NATR – Get Free Report) last released its quarterly earnings data on Thursday, May 7th. The company reported $0.30 earnings per share for the quarter, beating analysts’ consensus estimates of $0.20 by $0.10. Nature’s Sunshine Products had a net margin of 4.06% and a return on equity of 14.67%. The company had revenue of $122.89 million during the quarter, compared to analysts’ expectations of $122.15 million.

Wall Street Analysts Forecast Growth

NATR has been the subject of a number of research reports. DA Davidson restated a “buy” rating and set a $33.00 target price on shares of Nature’s Sunshine Products in a research report on Monday, May 11th. Weiss Ratings downgraded shares of Nature’s Sunshine Products from a “buy (b)” rating to a “buy (b-)” rating in a research report on Tuesday. Finally, Canaccord Genuity Group set a $37.00 target price on shares of Nature’s Sunshine Products in a research report on Friday, May 8th. Three investment analysts have rated the stock with a Buy rating, According to data from MarketBeat, the company has an average rating of “Buy” and an average price target of $35.00.

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Nature’s Sunshine Products Company Profile

(Free Report)

Nature’s Sunshine Products, Inc is a global manufacturer and direct seller of nutritional supplements, herbal remedies, and personal care products. The company’s core business centers on research, development and distribution of vitamins, minerals, botanicals and essential oil-based formulations designed to support overall health and wellness. Operating under a network-marketing model, Nature’s Sunshine works through a network of independent distributors who promote and sell its product line directly to consumers.

The company’s product portfolio spans dietary supplements such as single-ingredient vitamins, proprietary herbal blends, sports nutrition formulas and weight-management solutions, along with skin and hair care items based on botanical extracts and essential oils.