Zacks Research Upgrades Hasbro (NASDAQ:HAS) to “Strong-Buy”

Posted by Brian Himes on May 29th, 2026

Hasbro (NASDAQ:HAS – Get Free Report) was upgraded by investment analysts at Zacks Research from a “hold” rating to a “strong-buy” rating in a research report issued to clients and investors on Wednesday,Zacks.com reports.

Other equities analysts have also recently issued research reports about the stock. Wolfe Research upped their price target on shares of Hasbro from $90.00 to $124.00 and gave the stock an “outperform” rating in a research note on Friday, February 13th. Morgan Stanley upped their price target on shares of Hasbro from $122.00 to $123.00 and gave the stock an “overweight” rating in a research note on Thursday, May 14th. Wall Street Zen cut shares of Hasbro from a “strong-buy” rating to a “buy” rating in a research note on Saturday, May 16th. Weiss Ratings upgraded shares of Hasbro from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Thursday, May 14th. Finally, JPMorgan Chase & Co. upped their target price on shares of Hasbro from $115.00 to $125.00 and gave the company an “overweight” rating in a research note on Thursday, April 23rd. Two analysts have rated the stock with a Strong Buy rating, eleven have given a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $113.64.

View Our Latest Stock Analysis on HAS

Hasbro Stock Performance

Shares of Hasbro stock opened at $86.38 on Wednesday. The stock has a market cap of $12.22 billion, a price-to-earnings ratio of -52.04, a PEG ratio of 2.17 and a beta of 0.52. The firm’s 50-day moving average is $92.63 and its 200 day moving average is $89.81. Hasbro has a 1 year low of $64.85 and a 1 year high of $106.98. The company has a debt-to-equity ratio of 4.59, a current ratio of 1.65 and a quick ratio of 1.49.

Hasbro (NASDAQ:HAS – Get Free Report) last announced its quarterly earnings results on Wednesday, May 20th. The company reported $1.47 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.20 by $0.27. The company had revenue of $1 billion for the quarter, compared to analysts’ expectations of $969.20 million. Hasbro had a negative net margin of 4.62% and a positive return on equity of 174.64%. Hasbro’s revenue was up 12.7% compared to the same quarter last year. During the same quarter in the previous year, the business posted $1.04 EPS. Sell-side analysts anticipate that Hasbro will post 5.96 EPS for the current fiscal year.

Institutional Investors Weigh In On Hasbro

A number of hedge funds have recently modified their holdings of the business. TD Waterhouse Canada Inc. grew its holdings in shares of Hasbro by 4,246.5% in the third quarter. TD Waterhouse Canada Inc. now owns 80,193 shares of the company’s stock valued at $6,040,000 after purchasing an additional 78,348 shares in the last quarter. JPMorgan Chase & Co. grew its holdings in shares of Hasbro by 24.7% in the third quarter. JPMorgan Chase & Co. now owns 744,270 shares of the company’s stock valued at $56,455,000 after purchasing an additional 147,227 shares in the last quarter. Dorato Capital Management purchased a new position in shares of Hasbro in the fourth quarter valued at $1,804,000. Crossmark Global Holdings Inc. grew its holdings in shares of Hasbro by 186.4% in the third quarter. Crossmark Global Holdings Inc. now owns 23,395 shares of the company’s stock valued at $1,775,000 after purchasing an additional 15,225 shares in the last quarter. Finally, AGF Management Ltd. purchased a new position in shares of Hasbro in the third quarter valued at $895,000. Institutional investors own 91.83% of the company’s stock.

Hasbro Company Profile

(Get Free Report)

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.