Analysts Set Grocery Outlet Holding Corp. (NASDAQ:GO) Target Price at $10.32

Posted by Brenda Bartman on May 28th, 2026

Grocery Outlet Holding Corp. (NASDAQ:GO – Get Free Report) has earned a consensus rating of “Reduce” from the thirteen brokerages that are covering the company, MarketBeat Ratings reports. Two research analysts have rated the stock with a sell rating and eleven have issued a hold rating on the company. The average twelve-month price target among analysts that have covered the stock in the last year is $10.3182.

Several brokerages have recently issued reports on GO. Weiss Ratings cut Grocery Outlet from a “sell (d)” rating to a “sell (d-)” rating in a report on Friday, May 15th. Telsey Advisory Group cut Grocery Outlet from an “outperform” rating to a “market perform” rating and reduced their target price for the stock from $15.00 to $9.00 in a report on Thursday, March 5th. The Goldman Sachs Group reduced their target price on Grocery Outlet from $12.00 to $9.00 and set a “sell” rating on the stock in a report on Thursday, February 19th. TD Cowen lifted their target price on Grocery Outlet from $6.00 to $8.00 and gave the stock a “hold” rating in a report on Thursday, May 14th. Finally, Jefferies Financial Group restated a “hold” rating and issued a $7.00 price target (down from $18.00) on shares of Grocery Outlet in a research report on Thursday, March 5th.

View Our Latest Analysis on Grocery Outlet

Insider Buying and Selling

In other Grocery Outlet news, CEO Jason J. N. Potter purchased 110,252 shares of Grocery Outlet stock in a transaction that occurred on Monday, March 23rd. The shares were bought at an average price of $6.35 per share, for a total transaction of $700,100.20. Following the completion of the transaction, the chief executive officer owned 684,618 shares of the company’s stock, valued at approximately $4,347,324.30. This trade represents a 19.20% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available through the SEC website. Also, EVP Steven K. Wilson sold 4,721 shares of the business’s stock in a transaction that occurred on Monday, March 16th. The stock was sold at an average price of $6.06, for a total value of $28,609.26. Following the sale, the executive vice president directly owned 120,171 shares in the company, valued at $728,236.26. The trade was a 3.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders have purchased 899,905 shares of company stock valued at $5,396,307 and have sold 89,493 shares valued at $524,431. Company insiders own 4.50% of the company’s stock.

Institutional Investors Weigh In On Grocery Outlet

Several large investors have recently added to or reduced their stakes in GO. T. Rowe Price Investment Management Inc. increased its stake in Grocery Outlet by 54.0% during the fourth quarter. T. Rowe Price Investment Management Inc. now owns 15,763,945 shares of the company’s stock worth $159,216,000 after acquiring an additional 5,528,722 shares during the last quarter. Millennium Management LLC increased its stake in Grocery Outlet by 3,558.0% during the third quarter. Millennium Management LLC now owns 1,825,407 shares of the company’s stock worth $29,298,000 after acquiring an additional 1,775,505 shares during the last quarter. UBS Group AG increased its stake in Grocery Outlet by 87.6% during the fourth quarter. UBS Group AG now owns 2,726,299 shares of the company’s stock worth $27,536,000 after acquiring an additional 1,272,859 shares during the last quarter. Boston Partners increased its position in Grocery Outlet by 219.7% during the third quarter. Boston Partners now owns 1,462,633 shares of the company’s stock valued at $23,475,000 after acquiring an additional 1,005,126 shares during the last quarter. Finally, Invesco Ltd. increased its position in Grocery Outlet by 106.5% during the fourth quarter. Invesco Ltd. now owns 1,914,410 shares of the company’s stock valued at $19,336,000 after acquiring an additional 987,367 shares during the last quarter. 99.87% of the stock is owned by institutional investors.

Grocery Outlet Trading Up 3.7%

Grocery Outlet stock opened at $8.21 on Friday. The stock has a market cap of $812.13 million, a P/E ratio of -2.12, a PEG ratio of 12.44 and a beta of 0.66. The company has a debt-to-equity ratio of 0.59, a current ratio of 1.28 and a quick ratio of 0.27. Grocery Outlet has a 1 year low of $5.66 and a 1 year high of $19.41. The firm’s 50 day moving average price is $7.38 and its 200-day moving average price is $9.01.

Grocery Outlet (NASDAQ:GO – Get Free Report) last released its quarterly earnings data on Wednesday, May 13th. The company reported $0.05 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.02 by $0.03. The firm had revenue of $1.17 billion for the quarter, compared to analysts’ expectations of $1.15 billion. Grocery Outlet had a negative net margin of 8.08% and a positive return on equity of 5.69%. The company’s revenue for the quarter was up 3.6% compared to the same quarter last year. During the same quarter last year, the business posted $0.13 earnings per share. Grocery Outlet has set its FY 2026 guidance at 0.450-0.550 EPS. On average, equities analysts predict that Grocery Outlet will post 0.37 earnings per share for the current fiscal year.

Grocery Outlet Company Profile

(Get Free Report)

Grocery Outlet Holding Corp. (NASDAQ: GO) is a specialty discount retailer that offers consumers deeply discounted groceries by purchasing excess inventory, closeouts, and overstocks from manufacturers and distributors. Headquartered in Emeryville, California, the company operates two primary banners—Grocery Outlet and Fresh2Go—with a combined footprint of more than 400 stores. Its product assortment spans fresh produce, meat, dairy, bakery items, household staples, natural and organic offerings, and select specialty products, all sold at significant markdowns compared to conventional supermarkets.

The company’s unique buying model enables it to source inventory through opportunistic purchases of surplus freight, discontinued items, and closeout deals, which it then passes on as savings to its customers.

Analyst Recommendations for Grocery Outlet (NASDAQ:GO)

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