Woodard & Co. Asset Management Group Inc. ADV Has $6.85 Million Holdings in Amazon.com, Inc. $AMZN

Posted by Geri Gentry on May 26th, 2026

Woodard & Co. Asset Management Group Inc. ADV increased its position in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 9.1% during the 4th quarter, HoldingsChannel.com reports. The fund owned 29,691 shares of the e-commerce giant’s stock after purchasing an additional 2,469 shares during the period. Amazon.com makes up about 1.1% of Woodard & Co. Asset Management Group Inc. ADV’s portfolio, making the stock its 20th biggest holding. Woodard & Co. Asset Management Group Inc. ADV’s holdings in Amazon.com were worth $6,853,000 as of its most recent filing with the Securities and Exchange Commission.

Other large investors have also made changes to their positions in the company. Fairway Wealth LLC boosted its position in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares in the last quarter. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com during the 3rd quarter worth approximately $27,000. Bridge Generations Wealth Management LLC boosted its position in shares of Amazon.com by 2,330.0% during the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock worth $53,000 after acquiring an additional 233 shares in the last quarter. Cooksen Wealth LLC boosted its position in shares of Amazon.com by 23.5% during the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after acquiring an additional 47 shares in the last quarter. Finally, Harbor Investment Advisory LLC boosted its position in shares of Amazon.com by 2.4% during the 4th quarter. Harbor Investment Advisory LLC now owns 309,697 shares of the e-commerce giant’s stock worth $71,000 after acquiring an additional 7,329 shares in the last quarter. Institutional investors and hedge funds own 72.20% of the company’s stock.

Wall Street Analysts Forecast Growth

Several analysts recently issued reports on AMZN shares. Piper Sandler reiterated an “overweight” rating and set a $315.00 price target (up from $260.00) on shares of Amazon.com in a research report on Thursday, April 30th. HSBC increased their price target on shares of Amazon.com from $280.00 to $310.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. KeyCorp increased their price target on shares of Amazon.com from $325.00 to $330.00 and gave the stock an “overweight” rating in a research report on Thursday, April 30th. Rosenblatt Securities increased their price objective on shares of Amazon.com from $296.00 to $332.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Finally, Needham & Company LLC increased their price objective on shares of Amazon.com from $265.00 to $300.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $312.66.

Check Out Our Latest Report on Amazon.com

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Multiple recent articles argue Amazon is one of the best growth stocks to own, highlighting accelerating business momentum, strong sales growth, and the company’s ability to keep compounding over time. Article Title
Positive Sentiment: Bank of America reiterated a Buy rating after Amazon’s Alexa for Shopping debut, suggesting the new AI-powered shopping feature could become a major commerce platform and add meaningful long-term revenue. Article Title
Positive Sentiment: Investor commentary is focusing on AI momentum, AWS re-acceleration, and strong ad and subscription growth, with technical traders also noting supportive chart action and call buying near support. Article Title
Positive Sentiment: Amazon’s heavy spending on AI infrastructure is being framed as a long-term catalyst, with investors betting the company’s scale in data centers and cloud could strengthen its competitive edge. Article Title

Amazon.com Price Performance

Shares of NASDAQ:AMZN opened at $266.32 on Tuesday. The company has a market cap of $2.86 trillion, a price-to-earnings ratio of 31.86, a PEG ratio of 1.99 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01. The firm has a 50 day simple moving average of $240.63 and a 200 day simple moving average of $231.82. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $278.56.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating the consensus estimate of $1.63 by $1.15. The business had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm’s revenue was up 16.6% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $1.59 EPS. Research analysts predict that Amazon.com, Inc. will post 7.71 earnings per share for the current fiscal year.

Insider Buying and Selling at Amazon.com

In other news, CEO Matthew S. Garman sold 11,475 shares of Amazon.com stock in a transaction on Friday, May 15th. The shares were sold at an average price of $262.66, for a total transaction of $3,014,023.50. Following the transaction, the chief executive officer owned 11,430 shares in the company, valued at approximately $3,002,203.80. The trade was a 50.10% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 27,500 shares of Amazon.com stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the transaction, the chief executive officer owned 471,361 shares in the company, valued at approximately $129,624,275. This trade represents a 5.51% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 136,124 shares of company stock worth $35,801,387 in the last three months. 8.90% of the stock is currently owned by company insiders.

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.