Stephen Winchell Sells 12,886 Shares of Honest (NASDAQ:HNST) Stock

Posted by Brian Himes on May 24th, 2026

The Honest Company, Inc. (NASDAQ:HNST – Get Free Report) insider Stephen Winchell sold 12,886 shares of the company’s stock in a transaction that occurred on Wednesday, May 20th. The stock was sold at an average price of $3.14, for a total value of $40,462.04. Following the completion of the sale, the insider owned 483,293 shares in the company, valued at approximately $1,517,540.02. This represents a 2.60% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Honest Price Performance

HNST opened at $3.41 on Friday. The stock has a market cap of $375.37 million, a P/E ratio of -20.06 and a beta of 2.15. The stock’s 50 day simple moving average is $3.12 and its 200 day simple moving average is $2.78. The Honest Company, Inc. has a 1-year low of $2.07 and a 1-year high of $5.28.

Honest (NASDAQ:HNST – Get Free Report) last released its quarterly earnings results on Wednesday, May 6th. The company reported $0.01 earnings per share for the quarter, hitting analysts’ consensus estimates of $0.01. The business had revenue of $78.10 million for the quarter, compared to analysts’ expectations of $76.25 million. Honest had a positive return on equity of 3.52% and a negative net margin of 5.39%. Research analysts expect that The Honest Company, Inc. will post 0.1 EPS for the current fiscal year.

Honest announced that its board has authorized a share repurchase program on Friday, February 20th that permits the company to repurchase $25.00 million in outstanding shares. This repurchase authorization permits the company to buy up to 9.9% of its stock through open market purchases. Stock repurchase programs are generally an indication that the company’s board of directors believes its stock is undervalued.

Institutional Investors Weigh In On Honest

A number of large investors have recently bought and sold shares of HNST. Caitong International Asset Management Co. Ltd grew its holdings in Honest by 1,392.2% during the 3rd quarter. Caitong International Asset Management Co. Ltd now owns 7,073 shares of the company’s stock valued at $26,000 after buying an additional 6,599 shares during the last quarter. Amicus Financial Advisors LLC acquired a new stake in shares of Honest during the fourth quarter worth $29,000. Wealthcare Advisory Partners LLC acquired a new stake in shares of Honest during the fourth quarter worth $32,000. Hibernia Wealth Partners LLC acquired a new stake in shares of Honest during the fourth quarter worth $32,000. Finally, Equity Wealth Partners LLC acquired a new stake in shares of Honest during the third quarter worth $37,000. Institutional investors and hedge funds own 45.54% of the company’s stock.

Analyst Ratings Changes

HNST has been the topic of a number of analyst reports. Morgan Stanley set a $3.40 target price on Honest in a report on Thursday, May 7th. Alliance Global Partners reiterated a “buy” rating on shares of Honest in a report on Thursday, May 7th. Telsey Advisory Group reiterated a “market perform” rating and set a $4.00 target price on shares of Honest in a report on Thursday, May 7th. Zacks Research upgraded Honest from a “strong sell” rating to a “hold” rating in a report on Thursday, March 26th. Finally, Wall Street Zen upgraded Honest from a “sell” rating to a “hold” rating in a report on Saturday, May 9th. Two equities research analysts have rated the stock with a Buy rating, four have issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat.com, the company has a consensus rating of “Hold” and a consensus price target of $3.47.

View Our Latest Analysis on Honest

Honest Company Profile

(Get Free Report)

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.