Insider Selling: Fold (NASDAQ:FLD) CEO Sells $12,004.44 in Stock

Posted by Geri Gentry on May 23rd, 2026

Fold Holdings, Inc. (NASDAQ:FLD – Get Free Report) CEO William Brian Poppic Reeves sold 9,681 shares of the stock in a transaction dated Monday, May 18th. The stock was sold at an average price of $1.24, for a total transaction of $12,004.44. Following the sale, the chief executive officer owned 5,519,460 shares in the company, valued at approximately $6,844,130.40. This trade represents a 0.18% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

William Brian Poppic Reeves also recently made the following trade(s):

On Tuesday, May 19th, William Brian Poppic Reeves sold 10,681 shares of Fold stock. The stock was sold at an average price of $1.22, for a total transaction of $13,030.82.
On Monday, May 4th, William Brian Poppic Reeves sold 5,537 shares of Fold stock. The shares were sold at an average price of $1.42, for a total transaction of $7,862.54.
On Thursday, April 2nd, William Brian Poppic Reeves sold 5,710 shares of Fold stock. The shares were sold at an average price of $1.22, for a total transaction of $6,966.20.
On Monday, March 2nd, William Brian Poppic Reeves sold 5,496 shares of Fold stock. The shares were sold at an average price of $1.42, for a total transaction of $7,804.32.

Fold Trading Down 11.2%

Shares of NASDAQ:FLD opened at $1.11 on Friday. The firm’s 50 day moving average is $1.32 and its two-hundred day moving average is $2.02. Fold Holdings, Inc. has a 52 week low of $1.00 and a 52 week high of $5.54. The firm has a market capitalization of $55.74 million, a P/E ratio of -1.04 and a beta of 0.39.

Fold (NASDAQ:FLD – Get Free Report) last announced its quarterly earnings results on Tuesday, May 12th. The company reported ($0.59) EPS for the quarter, missing the consensus estimate of ($0.16) by ($0.43). Fold had a negative net margin of 164.63% and a negative return on equity of 90.99%. The firm had revenue of $5.59 million during the quarter, compared to analyst estimates of $10.00 million. Analysts predict that Fold Holdings, Inc. will post -0.64 EPS for the current year.

Institutional Inflows and Outflows

A number of hedge funds have recently made changes to their positions in the stock. Abel Hall LLC acquired a new position in shares of Fold during the first quarter valued at approximately $31,000. Mariner LLC increased its stake in shares of Fold by 60.9% during the fourth quarter. Mariner LLC now owns 63,518 shares of the company’s stock valued at $166,000 after acquiring an additional 24,038 shares during the period. Barclays PLC acquired a new position in shares of Fold during the fourth quarter valued at approximately $26,000. Charles Schwab Investment Management Inc. acquired a new position in shares of Fold during the fourth quarter valued at approximately $41,000. Finally, State Street Corp increased its stake in shares of Fold by 110.8% during the fourth quarter. State Street Corp now owns 78,200 shares of the company’s stock valued at $204,000 after acquiring an additional 41,100 shares during the period. Institutional investors and hedge funds own 56.89% of the company’s stock.

Key Stories Impacting Fold

Here are the key news stories impacting Fold this week:

Negative Sentiment: Recent insider transactions showed CEO William Brian Poppic Reeves and CFO Wolfe Repass selling shares, and although the company said the sales were tied to tax withholding on vested equity awards, insider selling can still hurt sentiment in a small-cap stock like Fold. SEC insider sale filing
Negative Sentiment: Fold’s last earnings report was weak, with a wider-than-expected loss and revenue below estimates, reinforcing concerns about profitability and execution. Fold stock and earnings overview
Positive Sentiment: Shareholders approved director and auditor appointments at the annual meeting, which suggests governance continuity and reduces some near-term uncertainty. Fold Holdings Shareholders Back Directors and Auditor Appointment
Positive Sentiment: There was also a reported insider purchase by a director, which can be viewed as a confidence signal from management and may help offset some of the selling-related concern. Insider Buying: Fold (NASDAQ:FLD) Director Acquires 8,500 Shares of Stock

Analyst Upgrades and Downgrades

Several brokerages have commented on FLD. Northland Securities set a $3.50 price target on shares of Fold in a research note on Wednesday, May 13th. Cantor Fitzgerald dropped their price target on shares of Fold from $2.00 to $1.70 and set an “overweight” rating on the stock in a research note on Wednesday, May 13th. Wall Street Zen upgraded shares of Fold from a “strong sell” rating to a “sell” rating in a research note on Saturday, April 18th. Finally, HC Wainwright lowered their price objective on shares of Fold from $7.00 to $3.00 and set a “buy” rating on the stock in a research note on Wednesday, March 18th. One analyst has rated the stock with a Strong Buy rating, two have assigned a Buy rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $2.73.

Get Our Latest Stock Analysis on FLD

About Fold

(Get Free Report)

Fold, trading under the ticker FLD on the NASDAQ, is a financial technology company specializing in bitcoin rewards and cryptocurrency-based consumer products. The company’s core offering enables users to earn bitcoin on everyday purchases through a prepaid Visa debit card, converting traditional currency transactions into bitcoin rewards at no extra cost. By partnering with major payment networks and merchant platforms, Fold aims to bridge the gap between mainstream spending and digital asset adoption.

Beyond the debit card, Fold offers a mobile application that integrates with the Bitcoin Lightning Network to facilitate faster and more cost-efficient transactions.