Honest (NASDAQ:HNST) General Counsel Sells $30,721.76 in Stock

Posted by Stanley Muller on May 22nd, 2026

The Honest Company, Inc. (NASDAQ:HNST – Get Free Report) General Counsel Brendan Sheehey sold 9,784 shares of the firm’s stock in a transaction dated Wednesday, May 20th. The stock was sold at an average price of $3.14, for a total transaction of $30,721.76. Following the completion of the sale, the general counsel directly owned 715,888 shares of the company’s stock, valued at approximately $2,247,888.32. This represents a 1.35% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Brendan Sheehey also recently made the following trade(s):

On Thursday, March 5th, Brendan Sheehey sold 22,556 shares of Honest stock. The shares were sold at an average price of $2.85, for a total value of $64,284.60.

Honest Price Performance

NASDAQ HNST traded up $0.22 during trading hours on Friday, reaching $3.41. 1,777,147 shares of the company’s stock traded hands, compared to its average volume of 1,839,630. The Honest Company, Inc. has a 52-week low of $2.07 and a 52-week high of $5.28. The firm has a market cap of $375.37 million, a PE ratio of -20.06 and a beta of 2.15. The firm has a 50-day simple moving average of $3.11 and a 200 day simple moving average of $2.78.

Honest (NASDAQ:HNST – Get Free Report) last announced its quarterly earnings data on Wednesday, May 6th. The company reported $0.01 earnings per share (EPS) for the quarter, meeting analysts’ consensus estimates of $0.01. The business had revenue of $78.10 million during the quarter, compared to analysts’ expectations of $76.25 million. Honest had a positive return on equity of 3.52% and a negative net margin of 5.39%. Sell-side analysts forecast that The Honest Company, Inc. will post 0.1 EPS for the current fiscal year.

Honest declared that its board has authorized a stock buyback program on Friday, February 20th that allows the company to repurchase $25.00 million in shares. This repurchase authorization allows the company to buy up to 9.9% of its stock through open market purchases. Stock repurchase programs are usually a sign that the company’s board of directors believes its shares are undervalued.

Institutional Trading of Honest

Institutional investors and hedge funds have recently modified their holdings of the company. Bank of America Corp DE increased its stake in Honest by 28.4% in the 1st quarter. Bank of America Corp DE now owns 223,099 shares of the company’s stock worth $656,000 after buying an additional 49,342 shares in the last quarter. Amicus Financial Advisors LLC purchased a new stake in Honest in the 4th quarter worth $29,000. Alpine Global Management LLC purchased a new stake in Honest in the 4th quarter worth $86,000. Virtu Financial LLC purchased a new stake in Honest in the 4th quarter worth $448,000. Finally, Invesco Ltd. increased its stake in Honest by 45.9% in the 4th quarter. Invesco Ltd. now owns 186,991 shares of the company’s stock worth $482,000 after buying an additional 58,784 shares in the last quarter. 45.54% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

A number of analysts recently commented on HNST shares. Zacks Research upgraded Honest from a “strong sell” rating to a “hold” rating in a research report on Thursday, March 26th. Weiss Ratings reiterated a “sell (d+)” rating on shares of Honest in a research report on Thursday, January 22nd. Morgan Stanley set a $3.40 price objective on Honest in a research report on Thursday, May 7th. Wall Street Zen upgraded Honest from a “sell” rating to a “hold” rating in a research report on Saturday, May 9th. Finally, Alliance Global Partners reiterated a “buy” rating on shares of Honest in a research report on Thursday, May 7th. Two analysts have rated the stock with a Buy rating, four have issued a Hold rating and two have issued a Sell rating to the stock. According to data from MarketBeat.com, the stock has an average rating of “Hold” and a consensus target price of $3.47.

Read Our Latest Report on HNST

Honest Company Profile

(Get Free Report)

The Honest Company, Inc (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances.