Snap (NYSE:SNAP) CAO Rebecca Morrow Sells 16,729 Shares

Posted by George Bondi on May 21st, 2026

Snap Inc. (NYSE:SNAP – Get Free Report) CAO Rebecca Morrow sold 16,729 shares of the company’s stock in a transaction that occurred on Monday, May 18th. The stock was sold at an average price of $5.60, for a total value of $93,682.40. Following the transaction, the chief accounting officer directly owned 512,811 shares of the company’s stock, valued at approximately $2,871,741.60. This trade represents a 3.16% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Rebecca Morrow also recently made the following trade(s):

On Tuesday, May 19th, Rebecca Morrow sold 3,570 shares of Snap stock. The stock was sold at an average price of $5.74, for a total value of $20,491.80.
On Thursday, February 19th, Rebecca Morrow sold 3,175 shares of Snap stock. The stock was sold at an average price of $4.84, for a total value of $15,367.00.

Snap Trading Up 1.2%

NYSE SNAP opened at $5.62 on Thursday. The company has a market cap of $9.49 billion, a PE ratio of -23.40 and a beta of 1.05. The company has a current ratio of 3.53, a quick ratio of 3.53 and a debt-to-equity ratio of 1.67. Snap Inc. has a 12 month low of $3.81 and a 12 month high of $10.41. The stock has a 50 day moving average of $5.21 and a 200-day moving average of $6.44.

Snap (NYSE:SNAP – Get Free Report) last released its quarterly earnings data on Wednesday, May 6th. The company reported ($0.05) EPS for the quarter, missing the consensus estimate of $0.09 by ($0.14). Snap had a negative net margin of 6.72% and a negative return on equity of 18.92%. The company had revenue of $1.53 billion during the quarter, compared to analyst estimates of $1.53 billion. During the same period in the previous year, the company posted ($0.08) EPS. The company’s quarterly revenue was up 12.2% compared to the same quarter last year. On average, equities research analysts anticipate that Snap Inc. will post -0.07 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently weighed in on SNAP shares. Citizens Jmp reissued a “market perform” rating on shares of Snap in a report on Thursday, February 5th. Rosenblatt Securities reissued a “neutral” rating and set a $6.40 target price on shares of Snap in a report on Thursday, April 16th. Evercore reissued a “mixed” rating on shares of Snap in a report on Thursday, February 5th. The Goldman Sachs Group dropped their target price on Snap from $8.00 to $7.00 and set a “neutral” rating for the company in a report on Thursday, May 7th. Finally, BMO Capital Markets lifted their target price on Snap from $13.00 to $15.00 and gave the stock an “outperform” rating in a report on Wednesday, April 15th. One investment analyst has rated the stock with a Strong Buy rating, ten have assigned a Buy rating, twenty-two have assigned a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat, Snap currently has an average rating of “Hold” and an average target price of $7.91.

Get Our Latest Research Report on Snap

Key Snap News

Here are the key news stories impacting Snap this week:

Positive Sentiment: Snap appointed Luke Wood, former President of Beats by Dr. Dre and a former Apple executive, to its board of directors. Investors may view the move as a credibility boost for Snap’s leadership and product strategy, especially given Wood’s experience at the intersection of technology and consumer brands. Luke Wood Joins Snap Inc. Board of Directors
Neutral Sentiment: Several executive and director-level share sales were reported, but each filing said the transactions were made to cover tax withholding obligations tied to vesting equity awards. That makes the sales more routine than a clear signal of reduced confidence, though the volume may still weigh on investor sentiment. SEC filing for CFO Douglas Hott
Neutral Sentiment: CFO Douglas Hott sold shares at about $5.60-$5.67, General Counsel Zachary M. Briers sold shares in two transactions, and CAO Rebecca Morrow also sold shares. Because these were insider transactions clustered around the same period, traders may interpret them cautiously even though the stated reason was tax-related. SEC filing for Zachary M. Briers
Negative Sentiment: The size and timing of the insider sales could create near-term pressure on Snap Inc. (NYSE: SNAP) shares, even if they were routine. Investors often see multiple executive sales close together as a cautionary signal, especially ahead of any fresh operating updates. SEC filing for Rebecca Morrow

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently bought and sold shares of the business. Empowered Funds LLC grew its holdings in shares of Snap by 13.3% during the first quarter. Empowered Funds LLC now owns 40,393 shares of the company’s stock worth $352,000 after purchasing an additional 4,754 shares during the last quarter. Prudential Financial Inc. bought a new stake in shares of Snap during the second quarter worth about $136,000. Investment Management Corp of Ontario grew its holdings in shares of Snap by 104.0% during the second quarter. Investment Management Corp of Ontario now owns 61,513 shares of the company’s stock worth $535,000 after purchasing an additional 31,357 shares during the last quarter. Nebula Research & Development LLC bought a new stake in shares of Snap during the second quarter worth about $1,675,000. Finally, The Manufacturers Life Insurance Company grew its holdings in shares of Snap by 52.0% during the second quarter. The Manufacturers Life Insurance Company now owns 89,337 shares of the company’s stock worth $776,000 after purchasing an additional 30,561 shares during the last quarter. Institutional investors own 47.52% of the company’s stock.

About Snap

(Get Free Report)

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.