Bilibili (NASDAQ:BILI) Issues Quarterly Earnings Results, Beats Expectations By $0.02 EPS

Posted by Brian Himes on May 21st, 2026

Bilibili (NASDAQ:BILI – Get Free Report) posted its earnings results on Tuesday. The company reported $0.19 EPS for the quarter, topping analysts’ consensus estimates of $0.17 by $0.02, FiscalAI reports. The business had revenue of $1.08 billion during the quarter, compared to the consensus estimate of $1.09 billion. Bilibili had a net margin of 4.58% and a return on equity of 11.03%. The firm’s revenue was up 6.7% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.85 EPS.

Here are the key takeaways from Bilibili’s conference call:

Bilibili posted solid Q1 growth, with total revenue up 7% year over year to RMB 7.5 billion, gross margin expanding to 37.1%, and adjusted net profit rising 62% to RMB 585 million. Management highlighted this as the 15th consecutive quarter of margin expansion.
User engagement remained very strong, as DAUs increased 8% to 115 million, MAUs reached 376 million, and average daily time spent hit a record 119 minutes, up 11 minutes year over year. Management said the platform’s high-quality content and community remain the core growth engine.
Advertising was a standout business, with revenue up 30% year over year to RMB 2.6 billion, supported by stronger performance across brand, performance, and creator ads. The company said AI-driven targeting and automated ad tools improved efficiency, while non-mobile ad scenarios like PC, OTT, search, and mini-programs also accelerated.
Gaming revenue declined 12% year over year to RMB 1.5 billion, mainly due to a tough comparison against last year’s strong Sanmo launch. Management pointed to a pipeline of new titles, including Three Kingdoms N-card, Sanwang, and Lumi Master, as future growth drivers.
AI is becoming a key strategic investment across video understanding, recommendation, and creation, with management saying it is already boosting engagement and monetization. For 2026, Bilibili expects about RMB 1 billion of AI-related CapEx and around RMB 500 million of P&L impact, while still targeting long-term gross margin of 40% to 45% and operating profit margin of 15% to 20%.

Bilibili Price Performance

BILI stock traded down $0.92 during trading on Thursday, reaching $17.38. The company’s stock had a trading volume of 2,046,931 shares, compared to its average volume of 2,883,820. The company has a quick ratio of 1.36, a current ratio of 1.36 and a debt-to-equity ratio of 0.31. The company’s fifty day moving average is $23.10 and its 200-day moving average is $26.44. The company has a market capitalization of $7.21 billion, a P/E ratio of 38.68 and a beta of 0.79. Bilibili has a 1 year low of $17.32 and a 1 year high of $36.40.

Analyst Upgrades and Downgrades

Several brokerages recently commented on BILI. Weiss Ratings reaffirmed a “hold (c-)” rating on shares of Bilibili in a report on Monday, April 20th. Morgan Stanley raised Bilibili from an “equal weight” rating to an “overweight” rating and increased their target price for the company from $25.00 to $31.00 in a report on Monday, April 13th. Benchmark restated a “buy” rating on shares of Bilibili in a research note on Wednesday. JPMorgan Chase & Co. upgraded shares of Bilibili from a “neutral” rating to an “overweight” rating and increased their price objective for the stock from $27.00 to $35.00 in a research note on Tuesday, March 17th. Finally, Wall Street Zen downgraded shares of Bilibili from a “buy” rating to a “hold” rating in a report on Sunday, April 26th. Nine investment analysts have rated the stock with a Buy rating and one has assigned a Hold rating to the stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and an average price target of $30.78.

Get Our Latest Stock Analysis on BILI

Hedge Funds Weigh In On Bilibili

Several hedge funds have recently modified their holdings of BILI. Morgan Stanley raised its stake in shares of Bilibili by 187.2% in the fourth quarter. Morgan Stanley now owns 3,846,849 shares of the company’s stock valued at $94,594,000 after acquiring an additional 2,507,321 shares during the period. SIH Partners LLLP raised its position in Bilibili by 327.1% in the 4th quarter. SIH Partners LLLP now owns 1,021,800 shares of the company’s stock worth $25,126,000 after purchasing an additional 782,540 shares during the period. Arrowstreet Capital Limited Partnership raised its position in Bilibili by 16.9% in the 3rd quarter. Arrowstreet Capital Limited Partnership now owns 1,929,897 shares of the company’s stock worth $54,211,000 after purchasing an additional 278,760 shares during the period. Man Group plc lifted its stake in Bilibili by 21.9% in the second quarter. Man Group plc now owns 1,460,147 shares of the company’s stock worth $31,320,000 after purchasing an additional 262,554 shares during the last quarter. Finally, Renaissance Technologies LLC bought a new stake in Bilibili in the fourth quarter worth about $5,642,000. Hedge funds and other institutional investors own 16.08% of the company’s stock.

Bilibili Company Profile

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Bilibili (NASDAQ: BILI) is a leading Chinese online entertainment platform renowned for its focus on animation, comics and games (ACG) content. The company operates a video-sharing website where users can view, upload and comment on a wide range of content, from full-length anime episodes to user-generated short videos. In addition to on-demand streaming, Bilibili offers live broadcasting services that connect creators with fans through real-time interaction features such as “bullet comments” that flow across the screen.

Beyond its core video community, Bilibili generates revenue through multiple value-added services.