Apple Inc. $AAPL Holdings Cut by West Michigan Advisors LLC

Posted by Francis Steltz on May 21st, 2026

West Michigan Advisors LLC trimmed its position in Apple Inc. (NASDAQ:AAPL – Free Report) by 9.2% during the fourth quarter, Holdings Channel.com reports. The firm owned 41,425 shares of the iPhone maker’s stock after selling 4,212 shares during the period. Apple accounts for about 2.6% of West Michigan Advisors LLC’s holdings, making the stock its 4th largest holding. West Michigan Advisors LLC’s holdings in Apple were worth $11,262,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in AAPL. First National Bank of Hutchinson increased its stake in shares of Apple by 24.6% during the 4th quarter. First National Bank of Hutchinson now owns 35,319 shares of the iPhone maker’s stock valued at $8,845,000 after acquiring an additional 6,982 shares during the last quarter. Eagle Capital Management LLC increased its stake in shares of Apple by 0.5% during the 4th quarter. Eagle Capital Management LLC now owns 54,085 shares of the iPhone maker’s stock valued at $13,544,000 after acquiring an additional 272 shares during the last quarter. Brighton Jones LLC increased its stake in shares of Apple by 14.8% during the 4th quarter. Brighton Jones LLC now owns 537,314 shares of the iPhone maker’s stock valued at $134,554,000 after acquiring an additional 69,207 shares during the last quarter. Revolve Wealth Partners LLC increased its stake in shares of Apple by 4.2% during the 4th quarter. Revolve Wealth Partners LLC now owns 66,857 shares of the iPhone maker’s stock valued at $16,742,000 after acquiring an additional 2,695 shares during the last quarter. Finally, Highview Capital Management LLC DE increased its stake in shares of Apple by 2.4% during the 4th quarter. Highview Capital Management LLC DE now owns 50,264 shares of the iPhone maker’s stock valued at $12,587,000 after acquiring an additional 1,155 shares during the last quarter. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Apple Stock Up 1.1%

AAPL opened at $302.25 on Thursday. The firm has a 50 day moving average price of $267.80 and a 200 day moving average price of $268.10. The company has a market cap of $4.44 trillion, a PE ratio of 36.55, a price-to-earnings-growth ratio of 2.60 and a beta of 1.06. Apple Inc. has a 1 year low of $193.46 and a 1 year high of $303.20. The company has a debt-to-equity ratio of 0.70, a quick ratio of 1.02 and a current ratio of 1.07.

Apple (NASDAQ:AAPL – Get Free Report) last posted its earnings results on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.95 by $0.06. The firm had revenue of $111.18 billion during the quarter, compared to the consensus estimate of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The company’s revenue was up 16.6% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.65 EPS. Sell-side analysts expect that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Increases Dividend

The company also recently disclosed a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were given a $0.27 dividend. This represents a $1.08 annualized dividend and a yield of 0.4%. This is a positive change from Apple’s previous quarterly dividend of $0.26. The ex-dividend date of this dividend was Monday, May 11th. Apple’s dividend payout ratio is 13.06%.

Insider Activity

In other Apple news, insider Ben Borders sold 1,274 shares of the stock in a transaction that occurred on Friday, May 8th. The shares were sold at an average price of $290.00, for a total value of $369,460.00. Following the completion of the sale, the insider owned 38,713 shares of the company’s stock, valued at $11,226,770. This trade represents a 3.19% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Also, CFO Kevan Parekh sold 1,534 shares of the stock in a transaction that occurred on Thursday, April 23rd. The shares were sold at an average price of $275.00, for a total transaction of $421,850.00. Following the completion of the sale, the chief financial officer directly owned 13,366 shares of the company’s stock, valued at $3,675,650. This trade represents a 10.30% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 97,759 shares of company stock worth $24,964,305 over the last three months. Insiders own 0.06% of the company’s stock.

Apple News Summary

Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple’s App Store fraud prevention system blocked $2.2 billion in fraudulent transactions last year, underscoring the strength and scale of its Services ecosystem. Apple uses AI and human reviews to prevent $2.2B in potential App Store fraud
Positive Sentiment: Analysts continue to point to Services as a major growth driver for Apple, which could support earnings even as iPhone growth matures. AAPL: Forget the iPhone—Services Will Drive the Next Phase of Growth
Positive Sentiment: Apple is reportedly offering China price cuts for the 618 holiday, a move that could help its sales and market-share push in a competitive market. Apple cutting prices in China for 618 holiday likely to aid market share push: Wedbush
Neutral Sentiment: Apple received some favorable media attention after Google’s I/O event, with commentary suggesting Google’s AI showcase may have strengthened expectations that Apple will have room to compete aggressively at WWDC. Google I/O 2026 had nothing to say and said it badly ahead of Apple’s WWDC
Neutral Sentiment: Reports that Apple is reorganizing its hardware team and pushing more AI-powered features suggest a product-development refresh, but the impact on near-term earnings is unclear. Apple reportedly plans hardware team shake up to ramp up future devices
Negative Sentiment: KeyBanc turned cautious on Apple, warning that valuation looks stretched and suggesting the stock may be due for profit-taking. KeyBanc Turns Cautious on Apple Stock as Valuation Concerns Grow. It’s Due for Profit-Taking.
Negative Sentiment: Apple remains exposed to regulatory and strategic risks, including an Indian court order to cooperate in an App Store antitrust probe and ongoing concerns about AI feature delays. Apple ordered by Indian court to ‘fully cooperate’ in iPhone App Store antitrust probe

Analyst Upgrades and Downgrades

A number of research analysts have recently commented on AAPL shares. Phillip Securities raised shares of Apple from a “moderate sell” rating to a “hold” rating in a research note on Sunday, February 1st. Rosenblatt Securities upped their price objective on shares of Apple from $268.00 to $276.00 and gave the company a “neutral” rating in a research note on Friday, May 1st. Tigress Financial reaffirmed a “strong-buy” rating and set a $375.00 price objective (up from $305.00) on shares of Apple in a research note on Thursday, May 14th. Maxim Group raised shares of Apple from a “hold” rating to a “buy” rating and set a $300.00 price objective for the company in a research note on Friday, January 30th. Finally, Bank of America upped their price objective on shares of Apple from $320.00 to $325.00 and gave the company a “buy” rating in a research note on Tuesday, April 14th. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, eleven have given a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, Apple currently has an average rating of “Moderate Buy” and a consensus price target of $308.74.

Read Our Latest Report on Apple

Apple Profile

(Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.

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Institutional Ownership by Quarter for Apple (NASDAQ:AAPL)

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