Advantage Solutions (NASDAQ:ADV) Stock Price Up 7.6% on Insider Buying Activity

Posted by Brian Himes on May 21st, 2026

Advantage Solutions Inc. (NASDAQ:ADV – Get Free Report) rose 7.6% during trading on Thursday following insider buying activity. The stock traded as high as $36.34 and last traded at $38.62. Approximately 4,499 shares changed hands during trading, a decline of 92% from the average daily volume of 57,076 shares. The stock had previously closed at $35.89.

Specifically, CEO David A. Peacock bought 800 shares of the business’s stock in a transaction on Monday, May 18th. The shares were acquired at an average cost of $34.60 per share, for a total transaction of $27,680.00. Following the purchase, the chief executive officer owned 216,364 shares in the company, valued at approximately $7,486,194.40. This trade represents a 0.37% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website.

Analyst Ratings Changes

Several research analysts have recently weighed in on ADV shares. Canaccord Genuity Group boosted their price target on Advantage Solutions from $37.50 to $50.00 and gave the stock a “buy” rating in a research note on Thursday, May 7th. Wall Street Zen cut Advantage Solutions from a “strong-buy” rating to a “hold” rating in a research report on Saturday, March 7th. Weiss Ratings upgraded Advantage Solutions from a “sell (e+)” rating to a “sell (d-)” rating in a report on Wednesday, May 6th. Zacks Research raised Advantage Solutions from a “strong sell” rating to a “hold” rating in a research report on Monday, May 4th. Finally, Morgan Stanley set a $18.75 target price on shares of Advantage Solutions in a research note on Tuesday, March 3rd. One investment analyst has rated the stock with a Buy rating, two have given a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the stock presently has an average rating of “Hold” and an average price target of $34.38.

Check Out Our Latest Research Report on ADV

Advantage Solutions Stock Up 9.1%

The company has a market cap of $520.43 million, a P/E ratio of -2.10 and a beta of 2.21. The company has a quick ratio of 1.95, a current ratio of 1.95 and a debt-to-equity ratio of 3.18. The company has a fifty day moving average of $28.10 and a 200 day moving average of $23.99.

Institutional Trading of Advantage Solutions

Large investors have recently added to or reduced their stakes in the business. Bank of America Corp DE raised its position in Advantage Solutions by 21.8% in the second quarter. Bank of America Corp DE now owns 71,676 shares of the company’s stock worth $95,000 after acquiring an additional 12,816 shares during the period. Creative Planning purchased a new stake in shares of Advantage Solutions in the 2nd quarter worth $26,000. Tower Research Capital LLC TRC raised its holdings in Advantage Solutions by 143.2% in the 2nd quarter. Tower Research Capital LLC TRC now owns 35,394 shares of the company’s stock worth $47,000 after purchasing an additional 20,841 shares during the period. BNP Paribas Financial Markets raised its holdings in Advantage Solutions by 220.0% in the 3rd quarter. BNP Paribas Financial Markets now owns 30,346 shares of the company’s stock worth $46,000 after purchasing an additional 20,864 shares during the period. Finally, Geode Capital Management LLC lifted its position in Advantage Solutions by 0.8% during the fourth quarter. Geode Capital Management LLC now owns 2,763,633 shares of the company’s stock valued at $2,432,000 after purchasing an additional 21,509 shares in the last quarter. 49.82% of the stock is currently owned by institutional investors.

About Advantage Solutions

(Get Free Report)

Advantage Solutions is a leading sales and marketing agency that provides outsourced solutions to consumer packaged goods companies. The firm’s offerings include field sales execution, retail merchandising, in-store and shopper marketing, e-commerce activation and data-driven analytics. By deploying dedicated sales teams alongside proprietary technology, Advantage Solutions helps brands optimize shelf placement, ensure compliance with promotional programs and strengthen consumer engagement.

The company’s service portfolio spans field sales and marketing, retail execution, brand ambassador programs, digital and experiential promotions, and shopper insights.