NIKE (NYSE:NKE) Sets New 12-Month Low – Here’s What Happened

Posted by Geri Gentry on May 20th, 2026

NIKE, Inc. (NYSE:NKE – Get Free Report)’s share price hit a new 52-week low during mid-day trading on Monday . The stock traded as low as $41.35 and last traded at $42.2450, with a volume of 1740829 shares traded. The stock had previously closed at $41.88.

Key NIKE News

Here are the key news stories impacting NIKE this week:

Positive Sentiment: NIKE is expanding its digital and technology strategy by partnering with Google to use AI tools that could improve product discovery and support sales growth. Nike Turns to Google’s AI to Lift Sales, But NKE Stock Keeps Falling
Neutral Sentiment: Several articles frame NIKE versus Wolverine as a comparison of business models, with NIKE leaning on athlete-led innovation and direct-to-consumer reach while Wolverine emphasizes niche brands and tighter promotions. NIKE vs. Wolverine: Which Footwear Player Is Built to Win?
Neutral Sentiment: Some investors and commentators are asking whether NIKE stock looks attractive after recent weakness, suggesting the market is weighing recovery potential against ongoing execution risks. Should You Buy the Dip on Nike Stock?
Negative Sentiment: Ongoing weakness in China remains the biggest near-term concern, with reports citing soft consumer demand, stronger local competition, and inventory issues that could delay a sustained rebound. Is NIKE’s China Recovery a Catalyst or Continuing Concern?

Wall Street Analysts Forecast Growth

Several research analysts recently issued reports on the company. DA Davidson downgraded NIKE from a “buy” rating to a “neutral” rating and cut their price objective for the stock from $72.00 to $46.00 in a research report on Thursday, April 2nd. CICC Research downgraded NIKE from an “outperform” rating to a “market perform” rating and cut their price objective for the stock from $69.00 to $58.00 in a research report on Monday, April 6th. KeyCorp reduced their price target on NIKE from $90.00 to $75.00 and set an “overweight” rating on the stock in a research note on Thursday, January 22nd. Sanford C. Bernstein reissued a “buy” rating on shares of NIKE in a research note on Monday, May 11th. Finally, Barclays reduced their price target on NIKE from $73.00 to $67.00 and set an “overweight” rating on the stock in a research note on Wednesday, April 1st. Sixteen equities research analysts have rated the stock with a Buy rating, eighteen have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, NIKE has an average rating of “Hold” and a consensus price target of $62.04.

Read Our Latest Analysis on NIKE

NIKE Trading Down 0.3%

The stock has a market capitalization of $62.85 billion, a price-to-earnings ratio of 28.11, a P/E/G ratio of 2.26 and a beta of 1.12. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.45 and a current ratio of 2.14. The firm has a fifty day moving average of $47.29 and a 200-day moving average of $57.70.

NIKE (NYSE:NKE – Get Free Report) last announced its quarterly earnings results on Tuesday, March 31st. The footwear maker reported $0.35 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.29 by $0.06. NIKE had a return on equity of 16.41% and a net margin of 4.84%.The firm had revenue of $11.28 billion during the quarter, compared to the consensus estimate of $11.23 billion. During the same period in the prior year, the firm earned $0.54 EPS. The firm’s quarterly revenue was up .1% compared to the same quarter last year. As a group, equities analysts predict that NIKE, Inc. will post 1.51 earnings per share for the current fiscal year.

NIKE Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Wednesday, July 1st. Investors of record on Monday, June 1st will be issued a $0.41 dividend. This represents a $1.64 annualized dividend and a yield of 3.9%. The ex-dividend date is Monday, June 1st. NIKE’s dividend payout ratio is currently 108.61%.

Insider Buying and Selling

In related news, CEO Elliott Hill purchased 23,660 shares of the stock in a transaction that occurred on Monday, April 13th. The stock was purchased at an average cost of $42.27 per share, for a total transaction of $1,000,108.20. Following the acquisition, the chief executive officer owned 265,247 shares in the company, valued at approximately $11,211,990.69. This trade represents a 9.79% increase in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Timothy D. Cook purchased 25,000 shares of the stock in a transaction that occurred on Friday, April 10th. The stock was bought at an average price of $42.43 per share, with a total value of $1,060,750.00. Following the completion of the acquisition, the director owned 130,480 shares in the company, valued at $5,536,266.40. This represents a 23.70% increase in their position. The SEC filing for this purchase provides additional information. Insiders have bought a total of 64,441 shares of company stock valued at $2,734,204 in the last 90 days. 0.80% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On NIKE

A number of institutional investors and hedge funds have recently added to or reduced their stakes in the company. Cornerstone Financial Management LLC purchased a new stake in shares of NIKE during the fourth quarter worth about $26,000. Sankala Group LLC purchased a new stake in shares of NIKE during the fourth quarter worth about $26,000. J.Safra Asset Management Corp purchased a new stake in shares of NIKE during the fourth quarter worth about $29,000. Kemnay Advisory Services Inc. purchased a new stake in shares of NIKE during the fourth quarter worth about $30,000. Finally, Guerra Advisors Inc purchased a new stake in shares of NIKE during the third quarter worth about $34,000. 64.25% of the stock is owned by hedge funds and other institutional investors.

About NIKE

(Get Free Report)

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).