Vital Farms (NASDAQ: VITL) has recently received a number of price target changes and ratings updates:
- 5/11/2026 – Vital Farms had its price target lowered by Needham & Company LLC from $20.00 to $13.00. They now have a “buy” rating on the stock.
- 5/9/2026 – Vital Farms was downgraded by Wall Street Zen from “hold” to “strong sell”.
- 5/8/2026 – Vital Farms was given a new $10.00 price target by Morgan Stanley.
- 5/8/2026 – Vital Farms was downgraded by Telsey Advisory Group from “outperform” to “market perform”. They now have a $11.00 price target on the stock.
- 5/8/2026 – Vital Farms had its “hold” rating reaffirmed by Stifel Nicolaus. They now have a $10.00 price target on the stock, down from $34.00.
- 5/8/2026 – Vital Farms had its “market perform” rating reaffirmed by William Blair.
- 5/8/2026 – Vital Farms was downgraded by Craig Hallum from “buy” to “hold”. They now have a $10.00 price target on the stock.
- 5/4/2026 – Vital Farms was given a new $20.00 price target by Mizuho.
- 5/4/2026 – Vital Farms had its “neutral” rating reaffirmed by DA Davidson. They now have a $16.00 price target on the stock, down from $47.00.
- 4/29/2026 – Vital Farms was downgraded by Weiss Ratings from “hold (c)” to “hold (c-)”.
- 4/23/2026 – Vital Farms had its price target lowered by Morgan Stanley from $24.00 to $15.00. They now have an “equal weight” rating on the stock.
- 4/21/2026 – Vital Farms had its price target lowered by Stifel Nicolaus from $39.00 to $34.00. They now have a “buy” rating on the stock.
- 4/10/2026 – Vital Farms had its “hold (c)” rating reaffirmed by Weiss Ratings.
- 4/8/2026 – Vital Farms was downgraded by TD Cowen from “buy” to “hold”. They now have a $16.00 price target on the stock, down from $25.00.
- 4/2/2026 – Vital Farms had its price target lowered by Craig Hallum from $55.00 to $20.00. They now have a “buy” rating on the stock.
- 3/27/2026 – Vital Farms had its price target lowered by Needham & Company LLC from $35.00 to $20.00. They now have a “buy” rating on the stock.
- 3/27/2026 – Vital Farms had its price target lowered by Telsey Advisory Group from $35.00 to $26.00. They now have an “outperform” rating on the stock.
Insider Transactions at Vital Farms
In other news, Director Karl Khoury acquired 5,000 shares of the business’s stock in a transaction dated Monday, March 9th. The stock was purchased at an average price of $18.45 per share, for a total transaction of $92,250.00. Following the completion of the transaction, the director directly owned 119,789 shares in the company, valued at approximately $2,210,107.05. This trade represents a 4.36% increase in their position. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, major shareholder Matthew Ohayer sold 20,000 shares of the firm’s stock in a transaction dated Monday, March 2nd. The shares were sold at an average price of $20.33, for a total value of $406,600.00. Following the transaction, the insider owned 6,321,190 shares of the company’s stock, valued at approximately $128,509,792.70. The trade was a 0.32% decrease in their position. The disclosure for this sale is available in the SEC filing. Company insiders own 21.30% of the company’s stock.
Founded in 2007 and headquartered in Austin, Texas, Vital Farms began by marketing pasture-raised eggs to health- and ethically minded shoppers.
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