Vanguard Group Inc. decreased its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 0.6% in the 4th quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 845,400,528 shares of the e-commerce giant’s stock after selling 4,937,929 shares during the period. Amazon.com accounts for 2.8% of Vanguard Group Inc.’s investment portfolio, making the stock its 4th biggest position. Vanguard Group Inc. owned approximately 0.08% of Amazon.com worth $195,135,350,000 as of its most recent filing with the SEC.
Several other hedge funds also recently bought and sold shares of AMZN. Fairway Wealth LLC raised its holdings in Amazon.com by 113.2% in the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after acquiring an additional 60 shares during the last quarter. Sellwood Investment Partners LLC acquired a new position in Amazon.com in the 3rd quarter valued at $27,000. Bridge Generations Wealth Management LLC raised its holdings in Amazon.com by 2,330.0% in the 3rd quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after acquiring an additional 233 shares during the last quarter. Cooksen Wealth LLC raised its holdings in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after acquiring an additional 47 shares during the last quarter. Finally, Sagard Holdings Management Inc. acquired a new position in Amazon.com in the 2nd quarter valued at $79,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.
Key Stories Impacting Amazon.com
Here are the key news stories impacting Amazon.com this week:
- Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
- Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
- Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
- Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
- Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.
Amazon.com Price Performance
Amazon.com (NASDAQ:AMZN – Get Free Report) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The business had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. During the same quarter in the previous year, the business posted $1.59 EPS. The business’s quarterly revenue was up 16.6% on a year-over-year basis. On average, analysts anticipate that Amazon.com, Inc. will post 7.71 EPS for the current year.
Insider Buying and Selling
In other Amazon.com news, CEO Douglas J. Herrington sold 27,500 shares of the firm’s stock in a transaction dated Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $7,562,500.00. Following the transaction, the chief executive officer directly owned 471,361 shares of the company’s stock, valued at $129,624,275. This trade represents a 5.51% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 17,751 shares of the firm’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.22, for a total value of $3,642,860.22. Following the completion of the transaction, the chief executive officer directly owned 9,405 shares in the company, valued at $1,930,094.10. This trade represents a 65.37% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 190,593 shares of company stock valued at $46,081,241. 8.90% of the stock is owned by company insiders.
Wall Street Analyst Weigh In
AMZN has been the subject of several analyst reports. Pivotal Research reiterated a “buy” rating and issued a $320.00 price target (up from $300.00) on shares of Amazon.com in a report on Thursday, April 30th. UBS Group reiterated a “buy” rating and issued a $333.00 price target (up from $304.00) on shares of Amazon.com in a report on Wednesday, April 29th. Wolfe Research reiterated an “outperform” rating and issued a $320.00 price target (up from $245.00) on shares of Amazon.com in a report on Thursday, April 30th. Guggenheim reiterated a “buy” rating and issued a $320.00 price target (up from $300.00) on shares of Amazon.com in a report on Thursday, April 30th. Finally, Bank of America boosted their price target on Amazon.com from $298.00 to $310.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the stock. According to MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus target price of $312.52.
Read Our Latest Stock Report on AMZN
Amazon.com Profile
Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.
Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.
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