Amazon.com, Inc. $AMZN is Davis Rea LTD.’s 4th Largest Position

Posted by Francis Steltz on May 16th, 2026

Davis Rea LTD. reduced its position in Amazon.com, Inc. (NASDAQ:AMZN) by 16.6% in the fourth quarter, Holdings Channel.com reports. The firm owned 100,585 shares of the e-commerce giant’s stock after selling 20,045 shares during the quarter. Amazon.com makes up 5.8% of Davis Rea LTD.’s holdings, making the stock its 4th biggest holding. Davis Rea LTD.’s holdings in Amazon.com were worth $23,217,000 at the end of the most recent reporting period.

A number of other hedge funds and other institutional investors have also recently modified their holdings of the company. Lifelong Wealth Advisors Inc. boosted its holdings in shares of Amazon.com by 2.4% in the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock worth $402,000 after purchasing an additional 41 shares in the last quarter. Financial Connections Group Inc. grew its position in Amazon.com by 2.6% during the 4th quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock worth $376,000 after acquiring an additional 42 shares during the last quarter. Marquette Asset Management LLC grew its position in Amazon.com by 5.1% during the 4th quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock worth $205,000 after acquiring an additional 43 shares during the last quarter. Western Financial Corp CA grew its position in Amazon.com by 1.5% during the 4th quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock worth $710,000 after acquiring an additional 44 shares during the last quarter. Finally, Cadence Wealth Management LLC grew its position in Amazon.com by 3.5% during the 3rd quarter. Cadence Wealth Management LLC now owns 1,328 shares of the e-commerce giant’s stock worth $292,000 after acquiring an additional 45 shares during the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Insiders Place Their Bets

In other Amazon.com news, CEO Douglas J. Herrington sold 27,500 shares of the stock in a transaction that occurred on Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $7,562,500.00. Following the completion of the sale, the chief executive officer owned 471,361 shares in the company, valued at approximately $129,624,275. This trade represents a 5.51% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Andrew R. Jassy sold 31,352 shares of the stock in a transaction that occurred on Monday, May 4th. The stock was sold at an average price of $275.00, for a total value of $8,621,800.00. Following the completion of the sale, the chief executive officer owned 2,175,766 shares of the company’s stock, valued at approximately $598,335,650. This trade represents a 1.42% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 190,593 shares of company stock worth $46,081,241. Corporate insiders own 8.90% of the company’s stock.

Analyst Upgrades and Downgrades

AMZN has been the topic of several recent research reports. Deutsche Bank Aktiengesellschaft raised their price target on Amazon.com from $290.00 to $315.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Needham & Company LLC raised their price target on Amazon.com from $265.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Roth Mkm raised their price target on Amazon.com from $285.00 to $300.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Canaccord Genuity Group raised their price target on Amazon.com from $300.00 to $330.00 and gave the stock a “buy” rating in a research report on Thursday, April 30th. Finally, Arete Research raised their price target on Amazon.com from $285.00 to $301.00 and gave the stock a “buy” rating in a research report on Thursday, April 23rd. Fifty-seven analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $312.52.

View Our Latest Report on Amazon.com

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Amazon.com Trading Down 1.2%

NASDAQ AMZN opened at $264.14 on Friday. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $278.56. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. The stock has a 50 day simple moving average of $234.47 and a two-hundred day simple moving average of $230.67. The stock has a market cap of $2.84 trillion, a P/E ratio of 31.60, a price-to-earnings-growth ratio of 2.00 and a beta of 1.46.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its quarterly earnings data on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, topping the consensus estimate of $1.63 by $1.15. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.The business had revenue of $181.52 billion during the quarter, compared to analysts’ expectations of $177.28 billion. During the same quarter last year, the business posted $1.59 EPS. The business’s revenue was up 16.6% on a year-over-year basis. On average, analysts forecast that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.