Snap (NYSE:SNAP) Trading Up 4.8% – What’s Next?

Posted by Brenda Bartman on May 15th, 2026

Snap Inc. (NYSE:SNAP – Get Free Report)’s share price was up 4.8% during trading on Friday . The stock traded as high as $5.56 and last traded at $5.6150. Approximately 6,439,122 shares traded hands during trading, a decline of 88% from the average daily volume of 52,646,535 shares. The stock had previously closed at $5.36.

Analysts Set New Price Targets

SNAP has been the subject of a number of research analyst reports. Stifel Nicolaus lifted their price target on shares of Snap from $4.50 to $5.25 and gave the stock a “hold” rating in a research note on Tuesday, April 21st. Citigroup raised their price objective on shares of Snap from $6.00 to $7.00 and gave the stock a “neutral” rating in a report on Wednesday, April 15th. Rosenblatt Securities reissued a “neutral” rating and issued a $6.40 target price on shares of Snap in a research report on Thursday, April 16th. Freedom Capital cut shares of Snap from a “strong-buy” rating to a “hold” rating in a research report on Tuesday. Finally, Arete Research set a $7.30 price target on Snap and gave the stock a “buy” rating in a research note on Tuesday, February 10th. One research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, twenty-two have assigned a Hold rating and two have assigned a Sell rating to the company’s stock. According to data from MarketBeat, the company currently has an average rating of “Hold” and a consensus price target of $7.91.

Check Out Our Latest Stock Analysis on Snap

Snap Trading Up 2.7%

The company has a debt-to-equity ratio of 1.67, a current ratio of 3.53 and a quick ratio of 3.56. The business’s fifty day simple moving average is $5.19 and its 200 day simple moving average is $6.50. The stock has a market cap of $9.30 billion, a price-to-earnings ratio of -22.98 and a beta of 1.05.

Snap (NYSE:SNAP – Get Free Report) last issued its earnings results on Wednesday, May 6th. The company reported ($0.05) earnings per share for the quarter, missing analysts’ consensus estimates of $0.09 by ($0.14). Snap had a negative return on equity of 18.92% and a negative net margin of 6.72%.The business had revenue of $1.53 billion for the quarter, compared to analyst estimates of $1.53 billion. During the same period last year, the company posted ($0.08) earnings per share. The firm’s revenue for the quarter was up 12.2% on a year-over-year basis. On average, research analysts predict that Snap Inc. will post -0.12 EPS for the current year.

Insider Buying and Selling at Snap

In related news, insider Ajit Mohan sold 119,339 shares of the firm’s stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $4.70, for a total value of $560,893.30. Following the sale, the insider owned 5,158,477 shares of the company’s stock, valued at approximately $24,244,841.90. This trade represents a 2.26% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, CAO Rebecca Morrow sold 16,499 shares of the business’s stock in a transaction that occurred on Tuesday, February 17th. The shares were sold at an average price of $4.70, for a total value of $77,545.30. Following the transaction, the chief accounting officer owned 466,682 shares of the company’s stock, valued at $2,193,405.40. This represents a 3.41% decrease in their position. The SEC filing for this sale provides additional information. Over the last three months, insiders sold 565,573 shares of company stock worth $2,699,781. Insiders own 22.68% of the company’s stock.

Hedge Funds Weigh In On Snap

Several hedge funds and other institutional investors have recently modified their holdings of the company. Alyeska Investment Group L.P. acquired a new stake in shares of Snap in the 3rd quarter worth about $176,697,000. AQR Capital Management LLC boosted its stake in Snap by 874.3% during the 4th quarter. AQR Capital Management LLC now owns 10,066,852 shares of the company’s stock valued at $81,239,000 after purchasing an additional 9,033,644 shares during the period. Junto Capital Management LP bought a new position in Snap in the 3rd quarter worth about $29,071,000. Voloridge Investment Management LLC increased its stake in shares of Snap by 53.3% in the third quarter. Voloridge Investment Management LLC now owns 10,300,911 shares of the company’s stock valued at $79,420,000 after purchasing an additional 3,582,223 shares during the period. Finally, Assenagon Asset Management S.A. increased its stake in shares of Snap by 537.9% in the fourth quarter. Assenagon Asset Management S.A. now owns 4,150,134 shares of the company’s stock valued at $33,492,000 after purchasing an additional 3,499,578 shares during the period. Institutional investors and hedge funds own 47.52% of the company’s stock.

About Snap

(Get Free Report)

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.