HubSpot (NYSE:HUBS) Shares Up 5.2% – Time to Buy?

Posted by Francis Steltz on May 15th, 2026

HubSpot, Inc. (NYSE:HUBS – Get Free Report)’s stock price shot up 5.2% during trading on Friday . The stock traded as high as $190.00 and last traded at $192.9260. 308,968 shares changed hands during trading, a decline of 82% from the average session volume of 1,726,709 shares. The stock had previously closed at $183.46.

Wall Street Analysts Forecast Growth

Several research firms have recently commented on HUBS. Raymond James Financial reissued an “outperform” rating and set a $250.00 target price on shares of HubSpot in a research report on Friday, May 8th. William Blair downgraded shares of HubSpot from an “outperform” rating to a “market perform” rating in a research report on Friday, May 8th. Bank of America reissued an “underperform” rating and set a $180.00 target price (down from $300.00) on shares of HubSpot in a research report on Friday, May 8th. Piper Sandler decreased their target price on shares of HubSpot from $260.00 to $250.00 and set an “overweight” rating for the company in a research report on Friday, May 8th. Finally, Stifel Nicolaus set a $275.00 target price on shares of HubSpot in a research report on Friday, May 8th. Twenty-two equities research analysts have rated the stock with a Buy rating, six have issued a Hold rating and two have given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $311.00.

View Our Latest Stock Report on HubSpot

HubSpot Trading Up 8.1%

The stock’s 50-day simple moving average is $235.86 and its 200-day simple moving average is $307.98. The firm has a market capitalization of $10.15 billion, a P/E ratio of 103.74, a P/E/G ratio of 2.27 and a beta of 1.23.

HubSpot (NYSE:HUBS – Get Free Report) last issued its quarterly earnings data on Thursday, May 7th. The software maker reported $2.72 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $2.47 by $0.25. HubSpot had a net margin of 3.04% and a return on equity of 5.66%. The business had revenue of $881.00 million during the quarter, compared to the consensus estimate of $863.32 million. During the same period in the prior year, the firm posted $1.84 EPS. The firm’s quarterly revenue was up 23.4% compared to the same quarter last year. HubSpot has set its Q2 2026 guidance at 3.000-3.020 EPS and its FY 2026 guidance at 13.040-13.120 EPS. On average, equities research analysts expect that HubSpot, Inc. will post 3.79 EPS for the current year.

Insiders Place Their Bets

In other HubSpot news, insider Erika Ashley Fisher sold 915 shares of the business’s stock in a transaction dated Monday, May 4th. The shares were sold at an average price of $236.66, for a total value of $216,543.90. Following the transaction, the insider directly owned 16,270 shares in the company, valued at $3,850,458.20. The trade was a 5.32% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, Director Brian Halligan sold 8,292 shares of the business’s stock in a transaction dated Tuesday, April 21st. The shares were sold at an average price of $230.72, for a total transaction of $1,913,130.24. Following the completion of the transaction, the director owned 362,000 shares in the company, valued at approximately $83,520,640. The trade was a 2.24% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders purchased 14,063 shares of company stock worth $2,585,781 and sold 25,968 shares worth $6,453,082. 4.00% of the stock is currently owned by company insiders.

Institutional Trading of HubSpot

Institutional investors have recently modified their holdings of the business. Rakuten Securities Inc. lifted its stake in shares of HubSpot by 783.3% during the 2nd quarter. Rakuten Securities Inc. now owns 53 shares of the software maker’s stock valued at $30,000 after buying an additional 47 shares in the last quarter. Strategic Advocates LLC purchased a new stake in shares of HubSpot during the 3rd quarter valued at approximately $25,000. Turning Point Benefit Group Inc. purchased a new stake in shares of HubSpot during the 3rd quarter valued at approximately $25,000. Osterweis Capital Management Inc. purchased a new stake in shares of HubSpot during the 2nd quarter valued at approximately $34,000. Finally, Exane Asset Management purchased a new stake in shares of HubSpot during the 3rd quarter valued at approximately $30,000. 90.39% of the stock is currently owned by hedge funds and other institutional investors.

HubSpot Company Profile

(Get Free Report)

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.