Amazon.com (NASDAQ:AMZN) Trading Up 1.6% Following Analyst Upgrade

Posted by on May 13th, 2026

Shares of Amazon.com, Inc. (NASDAQ:AMZN) were up 1.6% on Wednesday after Phillip Securities upgraded the stock to a buy rating. Phillip Securities now has a $280.00 price target on the stock. Amazon.com traded as high as $270.72 and last traded at $270.13. Approximately 37,556,778 shares traded hands during trading, a decline of 24% from the average daily volume of 49,500,426 shares. The stock had previously closed at $265.82.

AMZN has been the subject of several other research reports. KeyCorp raised their target price on Amazon.com from $325.00 to $330.00 and gave the company an “overweight” rating in a research note on Thursday, April 30th. Citigroup reaffirmed a “buy” rating and set a $325.00 target price (up from $285.00) on shares of Amazon.com in a research note on Thursday, April 30th. Argus reaffirmed a “buy” rating and set a $325.00 target price on shares of Amazon.com in a research note on Friday, February 6th. BMO Capital Markets raised their price objective on Amazon.com from $310.00 to $315.00 and gave the stock an “outperform” rating in a research note on Thursday, April 23rd. Finally, President Capital decreased their target price on Amazon.com from $320.00 to $296.00 and set a “buy” rating on the stock in a report on Tuesday, February 10th. Fifty-seven equities research analysts have rated the stock with a Buy rating and three have issued a Hold rating to the company. According to data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average price target of $312.52.

Get Our Latest Analysis on Amazon.com

Insiders Place Their Bets

In related news, CEO Andrew R. Jassy sold 31,352 shares of the business’s stock in a transaction that occurred on Monday, May 4th. The shares were sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the transaction, the chief executive officer directly owned 2,175,766 shares of the company’s stock, valued at approximately $598,335,650. The trade was a 1.42% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 10,649 shares of the business’s stock in a transaction that occurred on Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the transaction, the senior vice president directly owned 41,190 shares in the company, valued at $8,461,661.70. The trade was a 20.54% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 190,593 shares of company stock valued at $46,081,241 over the last ninety days. Corporate insiders own 8.90% of the company’s stock.

Amazon.com News Roundup

Here are the key news stories impacting Amazon.com this week:

  • Positive Sentiment: Amazon launched “Alexa for Shopping”, a new AI-powered shopping assistant that combines Alexa and Rufus functionality to help customers search, compare products, track prices, and complete shopping tasks. The move strengthens Amazon’s AI strategy and could improve conversion on its retail platforms. Article Title
  • Positive Sentiment: Amazon Business introduced a small-business-focused credit card with Mastercard and U.S. Bank, which could deepen loyalty, encourage more merchant spending, and add another financial-services touchpoint inside the Amazon ecosystem. Article Title
  • Positive Sentiment: Amazon is also pushing faster fulfillment with 30-minute deliveries in more U.S. cities through Amazon Now, reinforcing its competitiveness in quick commerce and potentially increasing Prime utility and order frequency. Article Title
  • Neutral Sentiment: Several analysts reiterated bullish views on AMZN, including TD Cowen and Phillip Securities, which may be helping sentiment, but these ratings are more of a validation of the existing bullish thesis than a fresh catalyst. Article Title
  • Negative Sentiment: There is some offsetting concern that Amazon’s rapid AI and logistics expansion is drawing more scrutiny, including headlines about AI-related power usage and a French court rejecting Amazon’s challenge over book delivery fees. These are unlikely to outweigh the positive growth catalysts, but they add regulatory and cost pressure. Article Title

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. American Capital Advisory LLC grew its stake in shares of Amazon.com by 63.9% in the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant’s stock valued at $1,774,000 after purchasing an additional 3,152 shares during the period. Compagnie Lombard Odier SCmA bought a new stake in Amazon.com during the 3rd quarter worth approximately $451,642,000. Weaver Capital Management LLC grew its position in Amazon.com by 13.6% during the 4th quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant’s stock worth $9,063,000 after acquiring an additional 4,713 shares during the last quarter. Ethos Financial Group LLC grew its position in Amazon.com by 9.6% during the 4th quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant’s stock worth $8,421,000 after acquiring an additional 3,196 shares during the last quarter. Finally, Baltimore Washington Financial Advisors Inc. grew its position in Amazon.com by 1.9% during the 3rd quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant’s stock worth $52,667,000 after acquiring an additional 4,558 shares during the last quarter. 72.20% of the stock is owned by hedge funds and other institutional investors.

Amazon.com Stock Performance

The firm has a market capitalization of $2.91 trillion, a P/E ratio of 32.31, a price-to-earnings-growth ratio of 2.01 and a beta of 1.46. The stock has a 50-day moving average of $231.12 and a 200 day moving average of $229.78. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18.

Amazon.com (NASDAQ:AMZN – Get Free Report) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping analysts’ consensus estimates of $1.63 by $1.15. The business had revenue of $181.52 billion for the quarter, compared to analyst estimates of $177.28 billion. Amazon.com had a return on equity of 19.92% and a net margin of 12.22%.Amazon.com’s revenue for the quarter was up 16.6% on a year-over-year basis. During the same period in the prior year, the company earned $1.59 EPS. On average, research analysts anticipate that Amazon.com, Inc. will post 7.72 earnings per share for the current year.

About Amazon.com

(Get Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.

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