XOS (NASDAQ:XOS – Get Free Report) and LiveWire Group (NYSE:LVWR – Get Free Report) are both small-cap auto/tires/trucks companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, dividends, profitability, analyst recommendations, valuation, earnings and institutional ownership.
Profitability
This table compares XOS and LiveWire Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| XOS | -55.05% | -103.90% | -33.51% |
| LiveWire Group | -292.59% | -105.53% | -63.43% |
Earnings and Valuation
This table compares XOS and LiveWire Group”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| XOS | $45.99 million | 0.44 | -$25.32 million | ($2.81) | -0.61 |
| LiveWire Group | $25.67 million | 15.40 | -$75.11 million | ($0.37) | -5.23 |
XOS has higher revenue and earnings than LiveWire Group. LiveWire Group is trading at a lower price-to-earnings ratio than XOS, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
XOS has a beta of 1.74, meaning that its share price is 74% more volatile than the S&P 500. Comparatively, LiveWire Group has a beta of 1.81, meaning that its share price is 81% more volatile than the S&P 500.
Institutional and Insider Ownership
12.9% of XOS shares are held by institutional investors. Comparatively, 0.9% of LiveWire Group shares are held by institutional investors. 20.9% of XOS shares are held by company insiders. Comparatively, 2.1% of LiveWire Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Analyst Recommendations
This is a breakdown of current recommendations for XOS and LiveWire Group, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| XOS | 1 | 1 | 1 | 0 | 2.00 |
| LiveWire Group | 1 | 0 | 0 | 0 | 1.00 |
XOS presently has a consensus price target of $7.00, indicating a potential upside of 310.56%. Given XOS’s stronger consensus rating and higher possible upside, research analysts clearly believe XOS is more favorable than LiveWire Group.
Summary
XOS beats LiveWire Group on 11 of the 14 factors compared between the two stocks.
About XOS
Xos, Inc. is an electric mobility company engaged in manufacturing electric trucks. The firm designs and develops fully electric battery mobility systems specifically for commercial fleets. The company was founded by Dakota Semler and Giordano Sordoni on July 29, 2020 and is headquartered in Los Angeles, CA.
About LiveWire Group
LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.
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