SoFi Technologies (NASDAQ:SOFI) EVP Kelli Keough Sells 9,742 Shares

SoFi Technologies, Inc. (NASDAQ:SOFI) EVP Kelli Keough sold 9,742 shares of SoFi Technologies stock in a transaction on Tuesday, April 21st. The stock was sold at an average price of $19.25, for a total value of $187,533.50. Following the completion of the sale, the executive vice president directly owned 333,284 shares of the company’s stock, valued at $6,415,717. The trade was a 2.84% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Kelli Keough also recently made the following trade(s):

• On Friday, March 20th, Kelli Keough sold 9,742 shares of SoFi Technologies stock. The shares were sold at an average price of $16.94, for a total value of $165,029.48.
• On Friday, February 20th, Kelli Keough sold 9,755 shares of SoFi Technologies stock. The stock was sold at an average price of $18.87, for a total value of $184,076.85.

SoFi Technologies Trading Down 3.9%

SoFi Technologies stock opened at $18.32 on Friday. The business has a 50-day simple moving average of $17.80 and a two-hundred day simple moving average of $23.73. The company has a market cap of $23.36 billion, a P/E ratio of 48.21 and a beta of 2.24. SoFi Technologies, Inc. has a 52-week low of $11.76 and a 52-week high of $32.73. The company has a quick ratio of 0.18, a current ratio of 0.78 and a debt-to-equity ratio of 0.17.

SoFi Technologies (NASDAQ:SOFI) last released its quarterly earnings results on Friday, January 30th. The company reported $0.13 EPS for the quarter, beating the consensus estimate of $0.12 by $0.01. The firm had revenue of $1.01 billion during the quarter, compared to analyst estimates of $984.75 million. SoFi Technologies had a net margin of 13.34% and a return on equity of 5.88%. The business’s revenue for the quarter was up 39.6% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $0.05 EPS. SoFi Technologies has set its Q1 2026 guidance at 0.120- EPS and its FY 2026 guidance at 0.600- EPS. Analysts predict that SoFi Technologies, Inc. will post 0.6 EPS for the current year.

SoFi Technologies News Roundup

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: SoFi launched a fully digital HELOC experience, formed a Real Estate Advisory Council to expand home-lending capabilities, and announced XRP deposit support — moves that broaden product revenue streams and could increase customer engagement. SoFi Expands HELOC And XRP Offerings As Valuation Premium Persists
• Positive Sentiment: A bullish take argues SoFi is capturing market share and growing quickly despite the pullback, highlighting why long-term investors may view current weakness as opportunity. SoFi Stock Is Down 47% Right Now. Here’s What the Bears Are Missing.
• Positive Sentiment: Recent trading showed SoFi outpacing market gains on the last reported session, reflecting intermittent investor interest tied to product/news flow. SoFi Technologies, Inc. (SOFI) Outpaces Stock Market Gains: What You Should Know
• Neutral Sentiment: Analysts and previews note expected earnings growth into the upcoming report but stop short of forecasting a clear beat; investors should watch next week’s results and guidance for a decisive catalyst. SoFi Technologies, Inc. (SOFI) Earnings Expected to Grow: What to Know Ahead of Next Week’s Release
• Neutral Sentiment: The Q2 2025 earnings call transcript is now available; details on loan growth, margins, and crypto-related deposit balances will matter to traders parsing near-term performance. SoFi (SOFI) Q2 2025 Earnings Call Transcript
• Negative Sentiment: An executive (EVP Kelli Keough) sold 9,742 shares via a pre-arranged Rule 10b5-1 plan; while such plans limit signal strength, insider selling can still pressure sentiment when combined with other headwinds. Kelli Keough Insider Sale
• Negative Sentiment: A comparison piece favors Palantir over SoFi on AI-driven growth and financials, which could push rotational flows away from SoFi toward higher-rated growth names. PLTR vs. SOFI: Which High-Growth Tech Stock is the Better Buy Now?
• Negative Sentiment: Coverage of SoFi adding XRP notes user complaints or limits (“there’s a catch”), raising questions about execution/UX and potential short-term user friction after the rollout. XRP News: SoFi Just Added XRP for 13.7 Million Customers — But Users Say There’s a Catch

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Vanguard Group Inc. increased its holdings in shares of SoFi Technologies by 6.8% in the third quarter. Vanguard Group Inc. now owns 107,102,212 shares of the company’s stock worth $2,829,640,000 after purchasing an additional 6,814,727 shares during the last quarter. Firsthand Capital Management Inc. boosted its stake in SoFi Technologies by 60.0% during the third quarter. Firsthand Capital Management Inc. now owns 80,000 shares of the company’s stock valued at $2,114,000 after buying an additional 30,000 shares during the last quarter. SG Americas Securities LLC boosted its stake in SoFi Technologies by 161.6% during the fourth quarter. SG Americas Securities LLC now owns 902,392 shares of the company’s stock valued at $23,625,000 after buying an additional 557,390 shares during the last quarter. Thoroughbred Financial Services LLC grew its holdings in SoFi Technologies by 212.2% during the 3rd quarter. Thoroughbred Financial Services LLC now owns 40,140 shares of the company’s stock valued at $1,060,000 after buying an additional 27,283 shares in the last quarter. Finally, Jones Financial Companies Lllp grew its holdings in SoFi Technologies by 15.2% during the 3rd quarter. Jones Financial Companies Lllp now owns 458,703 shares of the company’s stock valued at $12,835,000 after buying an additional 60,676 shares in the last quarter. 38.43% of the stock is currently owned by institutional investors.

Wall Street Analyst Weigh In

Several research analysts have recently weighed in on SOFI shares. Bank of America started coverage on shares of SoFi Technologies in a research note on Tuesday, January 6th. They set an “underperform” rating and a $20.50 price target on the stock. Argus began coverage on SoFi Technologies in a report on Wednesday, April 15th. They issued a “hold” rating on the stock. The Goldman Sachs Group lowered their target price on SoFi Technologies from $25.00 to $20.00 and set a “neutral” rating on the stock in a research report on Tuesday, April 14th. JPMorgan Chase & Co. upgraded SoFi Technologies from a “neutral” rating to an “overweight” rating and set a $31.00 price target for the company in a research report on Tuesday, February 3rd. Finally, Barclays decreased their price objective on SoFi Technologies from $28.00 to $18.00 and set an “equal weight” rating on the stock in a research note on Monday, April 6th. Seven investment analysts have rated the stock with a Buy rating, ten have issued a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Hold” and an average price target of $24.85.

About SoFi Technologies

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.