Bread Financial (NYSE:BFH) Price Target Raised to $105.00 at BTIG Research

Bread Financial (NYSE:BFH) had its price objective lifted by BTIG Research from $98.00 to $105.00 in a research report report published on Thursday morning,Benzinga reports. BTIG Research currently has a buy rating on the stock.

A number of other research firms also recently commented on BFH. Evercore upgraded Bread Financial from a “hold” rating to an “outperform” rating and set a $90.00 price target for the company in a research note on Thursday, February 5th. Barclays restated an “underweight” rating and issued a $70.00 price objective on shares of Bread Financial in a research note on Friday. Royal Bank Of Canada set a $90.00 price objective on Bread Financial and gave the company a “sector perform” rating in a research report on Friday, April 10th. Weiss Ratings restated a “buy (b-)” rating on shares of Bread Financial in a research note on Friday, March 27th. Finally, Morgan Stanley set a $91.00 price target on Bread Financial and gave the company an “equal weight” rating in a report on Thursday, April 16th. One investment analyst has rated the stock with a Strong Buy rating, six have assigned a Buy rating, five have given a Hold rating and two have issued a Sell rating to the company’s stock. Based on data from MarketBeat, Bread Financial currently has an average rating of “Hold” and an average price target of $87.82.

Bread Financial Price Performance

Shares of NYSE BFH opened at $92.10 on Thursday. The business has a 50-day moving average of $76.32 and a 200-day moving average of $71.50. The company has a market capitalization of $3.81 billion, a price-to-earnings ratio of 8.50, a PEG ratio of 1.39 and a beta of 1.11. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.17 and a quick ratio of 1.17. Bread Financial has a 1-year low of $46.04 and a 1-year high of $99.13.

Bread Financial (NYSE:BFH) last announced its earnings results on Thursday, April 23rd. The company reported $4.18 earnings per share for the quarter, beating the consensus estimate of $3.00 by $1.18. Bread Financial had a net margin of 11.02% and a return on equity of 17.92%. The business had revenue of $1.02 billion during the quarter, compared to the consensus estimate of $992.05 million. During the same period in the prior year, the firm earned $2.86 earnings per share. The business’s quarterly revenue was up 4.9% compared to the same quarter last year. On average, equities analysts anticipate that Bread Financial will post 9.62 EPS for the current fiscal year.

Bread Financial Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Monday, June 15th. Stockholders of record on Friday, May 29th will be paid a $0.23 dividend. The ex-dividend date of this dividend is Friday, May 29th. This represents a $0.92 dividend on an annualized basis and a dividend yield of 1.0%. Bread Financial’s dividend payout ratio is 8.49%.

Bread Financial declared that its Board of Directors has authorized a stock repurchase program on Thursday, February 26th that permits the company to repurchase $600.00 million in outstanding shares. This repurchase authorization permits the company to repurchase up to 19% of its shares through open market purchases. Shares repurchase programs are often an indication that the company’s board of directors believes its stock is undervalued.

Institutional Inflows and Outflows

Hedge funds have recently added to or reduced their stakes in the business. Kemnay Advisory Services Inc. acquired a new stake in shares of Bread Financial in the 4th quarter valued at $28,000. Cullen Frost Bankers Inc. acquired a new stake in shares of Bread Financial in the fourth quarter valued at $29,000. Northwestern Mutual Wealth Management Co. increased its stake in shares of Bread Financial by 141.2% in the 3rd quarter. Northwestern Mutual Wealth Management Co. now owns 562 shares of the company’s stock valued at $31,000 after buying an additional 329 shares during the period. EverSource Wealth Advisors LLC lifted its stake in shares of Bread Financial by 127.2% during the second quarter. EverSource Wealth Advisors LLC now owns 711 shares of the company’s stock valued at $41,000 after acquiring an additional 398 shares during the period. Finally, Caitong International Asset Management Co. Ltd increased its position in shares of Bread Financial by 8,300.0% in the 3rd quarter. Caitong International Asset Management Co. Ltd now owns 840 shares of the company’s stock valued at $47,000 after buying an additional 830 shares in the last quarter. Institutional investors and hedge funds own 99.52% of the company’s stock.

Key Bread Financial News

Here are the key news stories impacting Bread Financial this week:

• Positive Sentiment: Q1 beat on both EPS and revenue — BFH reported $4.18 EPS vs. $3.00 consensus and $1.02B revenue vs. ~$992M expected; profitability (net margin ~11%) and ROE (~17.9%) improved year-over-year, supporting the upside reaction. Bread Financial Reports First Quarter 2026 Results
• Positive Sentiment: Dividend declared — Board approved a quarterly common dividend of $0.23/share (ex-dividend May 29), signaling cash-return discipline that tends to support valuation for income-focused investors. Bread Financial Declares Dividends on Preferred and Common Stock
• Neutral Sentiment: Company-provided performance tables — BFH released March performance metrics (net principal loss & delinquency tables); investors will parse these for signs of credit deterioration or improvement, which will materially affect forward earnings. Bread Financial Provides Performance Update for March 2026
• Neutral Sentiment: Management commentary and slides available — The earnings-call transcript and investor presentation give color on loan loss trends, underwriting, growth initiatives and guidance assumptions; these details will guide near-term analyst revisions. Earnings Call Transcript Earnings Presentation
• Negative Sentiment: Analyst views split on sustainability of rally — some analysts warn the stock rally may be hard to sustain without consistent credit improvement and visibility into loan growth; expect volatility if future quarters don’t replicate the beat. BFH Earnings Due April 23 But Analysts Split On Rally Sustainability

About Bread Financial

Bread Financial, formerly known as Alliance Data Systems, is a Columbus, Ohio–based financial services company that specializes in providing private label credit programs, co-brand credit cards and digital payment solutions for retail partners. The company designs, issues and services proprietary credit products, enabling merchants to offer branded financing options that drive customer loyalty and increase basket sizes at the point of sale. Through its Bread technology platform, Bread Financial delivers installment-based payment options that integrate directly into e-commerce and in-store checkout experiences.

In addition to its core credit offerings, Bread Financial provides analytics, marketing and loyalty services to help merchants better understand consumer behavior and optimize promotional strategies.