Reviewing Brunswick (NYSE:BC) and Vision Marine Technologies (NASDAQ:VMAR)

Brunswick (NYSE:BC) and Vision Marine Technologies (NASDAQ:VMAR) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, institutional ownership, earnings, profitability, analyst recommendations, risk and valuation.

Analyst Ratings

This is a breakdown of current ratings and recommmendations for Brunswick and Vision Marine Technologies, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	1	7	6	1	2.47
Vision Marine Technologies	1	0	0	0	1.00

Brunswick presently has a consensus price target of $84.57, suggesting a potential upside of 5.08%. Given Brunswick’s stronger consensus rating and higher possible upside, analysts clearly believe Brunswick is more favorable than Vision Marine Technologies.

Risk & Volatility

Brunswick has a beta of 1.38, meaning that its share price is 38% more volatile than the S&P 500. Comparatively, Vision Marine Technologies has a beta of 0.42, meaning that its share price is 58% less volatile than the S&P 500.

Profitability

This table compares Brunswick and Vision Marine Technologies’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brunswick	-2.56%	12.22%	3.84%
Vision Marine Technologies	-54.94%	-281.97%	-46.90%

Earnings and Valuation

This table compares Brunswick and Vision Marine Technologies”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.36 billion	0.98	-$137.30 million	($2.12)	-37.96
Vision Marine Technologies	$13.83 million	0.01	-$21.65 million	($376.00)	0.00

Vision Marine Technologies has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Vision Marine Technologies, indicating that it is currently the more affordable of the two stocks.

Insider and Institutional Ownership

99.3% of Brunswick shares are held by institutional investors. Comparatively, 53.8% of Vision Marine Technologies shares are held by institutional investors. 1.0% of Brunswick shares are held by company insiders. Comparatively, 40.4% of Vision Marine Technologies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Brunswick beats Vision Marine Technologies on 12 of the 15 factors compared between the two stocks.

About Brunswick

Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

About Vision Marine Technologies

Vision Marine Technologies Inc. designs, develops, manufactures, sells, and rents electric boats in Canada, the United States, and internationally. It offers e-motion electric powertrain technology; e-motion electric outboard powertrain system; electric boats; maintenance, repair, and customer support services; as well as manufactures customized boats. The company also provides its products through website and distributors. It serves original equipment manufacturers, retail customer, boat clubs, and boat rental operations. The company was formerly known as Riopel Marine Inc. and changed its name to Vision Marine Technologies Inc. in April 2020. Vision Marine Technologies Inc. was founded in 1995 and is headquartered in Boisbriand, Canada.