Krilogy Financial LLC increased its holdings in ServiceNow, Inc. (NYSE:NOW – Free Report) by 406.2% during the fourth quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The institutional investor owned 7,613 shares of the information technology services provider’s stock after purchasing an additional 6,109 shares during the quarter. Krilogy Financial LLC’s holdings in ServiceNow were worth $1,166,000 at the end of the most recent quarter.
Other hedge funds and other institutional investors have also made changes to their positions in the company. IAG Wealth Partners LLC raised its holdings in shares of ServiceNow by 200.0% in the 3rd quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after purchasing an additional 18 shares in the last quarter. Bogart Wealth LLC raised its holdings in shares of ServiceNow by 93.8% during the third quarter. Bogart Wealth LLC now owns 31 shares of the information technology services provider’s stock valued at $29,000 after acquiring an additional 15 shares during the period. Wealth Watch Advisors INC acquired a new stake in shares of ServiceNow during the third quarter valued at approximately $29,000. Albion Financial Group UT raised its holdings in shares of ServiceNow by 78.9% during the third quarter. Albion Financial Group UT now owns 34 shares of the information technology services provider’s stock valued at $31,000 after acquiring an additional 15 shares during the period. Finally, True Wealth Design LLC raised its holdings in shares of ServiceNow by 52.0% during the third quarter. True Wealth Design LLC now owns 38 shares of the information technology services provider’s stock valued at $35,000 after acquiring an additional 13 shares during the period. 87.18% of the stock is currently owned by institutional investors.
ServiceNow Stock Up 0.4%
ServiceNow stock opened at $100.15 on Wednesday. The firm has a market cap of $103.78 billion, a PE ratio of 60.04, a P/E/G ratio of 1.67 and a beta of 1.01. The company has a debt-to-equity ratio of 0.12, a quick ratio of 1.00 and a current ratio of 1.00. The firm’s 50 day moving average price is $105.50 and its two-hundred day moving average price is $139.08. ServiceNow, Inc. has a twelve month low of $81.24 and a twelve month high of $211.48.
Analyst Upgrades and Downgrades
A number of equities research analysts have recently issued reports on the stock. KeyCorp cut their price target on shares of ServiceNow from $155.00 to $115.00 and set an “underweight” rating on the stock in a report on Thursday, January 29th. Canaccord Genuity Group set a $200.00 price target on shares of ServiceNow in a report on Thursday, January 29th. DA Davidson restated a “buy” rating and set a $220.00 price target on shares of ServiceNow in a report on Thursday, January 29th. Weiss Ratings restated a “hold (c)” rating on shares of ServiceNow in a report on Thursday, January 22nd. Finally, Needham & Company LLC restated a “buy” rating and set a $155.00 price target on shares of ServiceNow in a report on Thursday, February 5th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, ServiceNow presently has a consensus rating of “Moderate Buy” and an average target price of $173.46.
Get Our Latest Analysis on ServiceNow
Insider Buying and Selling at ServiceNow
In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction that occurred on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the transaction, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction that occurred on Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders have sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is currently owned by company insiders.
More ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: Closed $7.75B Armis acquisition — expands ServiceNow’s cyber asset intelligence into OT/IoT and connected medical/industrial devices, adding agentless asset discovery, continuous device monitoring and AI-driven security capabilities that broaden addressable market and cross-sell opportunities. ServiceNow Expands Into OT And IoT With Armis And AI Manufacturing
- Positive Sentiment: Launched AI-native manufacturing solutions — announced new offerings to unify quality, warranty and shop-floor workflows, which aim to drive deployment in industrial customers and deepen vertical SaaS footprint. ServiceNow puts AI to work across the manufacturing value chain
- Positive Sentiment: Partner/product integration wins — Xactly announced an agent-to-agent AI integration with ServiceNow Now Assist for revenue operations automation, which demonstrates ecosystem traction for Now Assist and cross-platform enterprise use cases. Xactly and ServiceNow Launch Agent-to-Agent AI Integration for Revenue Operations
- Positive Sentiment: Analyst support — BTIG reaffirmed a buy rating with a $185 price target, signaling some street conviction that NOW can re-accelerate growth and justify a premium multiple if execution on AI and security plays succeeds. Benzinga
- Neutral Sentiment: Partner recognition — Technogen earned ServiceNow Premier Consulting & Implementation Partner status, reflecting growing partner ecosystem support but with limited immediate revenue impact. Technogen, Inc. Achieves ServiceNow Premier Consulting & Implementation Partner Status
- Neutral Sentiment: Earnings cadence and previews — multiple outlets preview Q1 results due this week; revenue growth expectations remain solid but investors will watch AI-related guidance and margin/integration commentary. ServiceNow (NOW) Reports Q1: Everything You Need To Know Ahead Of Earnings
- Negative Sentiment: Valuation and competitive headwinds — analysts and blogs note a stretched valuation (P/E ~60) and intensifying competition/AI headwinds; integration risk from large acquisitions like Armis and pressure to convert product momentum into consistent margin expansion are key downside catalysts. The Zacks Analyst Blog ServiceNow, Microsoft, Oracle and Salesforce
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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