Prakash Investment Advisors LLC increased its stake in shares of ServiceNow, Inc. (NYSE:NOW – Free Report) by 366.4% during the fourth quarter, HoldingsChannel.com reports. The institutional investor owned 13,760 shares of the information technology services provider’s stock after acquiring an additional 10,810 shares during the quarter. ServiceNow makes up about 1.5% of Prakash Investment Advisors LLC’s investment portfolio, making the stock its 20th largest position. Prakash Investment Advisors LLC’s holdings in ServiceNow were worth $2,108,000 at the end of the most recent reporting period.
A number of other institutional investors have also recently added to or reduced their stakes in NOW. IAG Wealth Partners LLC lifted its position in ServiceNow by 200.0% during the third quarter. IAG Wealth Partners LLC now owns 27 shares of the information technology services provider’s stock worth $25,000 after buying an additional 18 shares in the last quarter. Noble Wealth Management PBC lifted its position in ServiceNow by 400.0% during the fourth quarter. Noble Wealth Management PBC now owns 160 shares of the information technology services provider’s stock worth $25,000 after buying an additional 128 shares in the last quarter. Lodestone Wealth Management LLC purchased a new position in ServiceNow during the fourth quarter worth approximately $26,000. Albion Financial Group UT lifted its position in ServiceNow by 400.0% during the fourth quarter. Albion Financial Group UT now owns 170 shares of the information technology services provider’s stock worth $26,000 after buying an additional 136 shares in the last quarter. Finally, Avion Wealth lifted its position in ServiceNow by 256.0% during the fourth quarter. Avion Wealth now owns 178 shares of the information technology services provider’s stock worth $27,000 after buying an additional 128 shares in the last quarter. Hedge funds and other institutional investors own 87.18% of the company’s stock.
Insider Activity
In other news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the sale, the insider directly owned 26,314 shares of the company’s stock, valued at approximately $2,781,652.94. The trade was a 5.05% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through this hyperlink. Also, insider Paul Fipps sold 3,696 shares of ServiceNow stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $101.77, for a total value of $376,141.92. Following the completion of the sale, the insider directly owned 8,061 shares of the company’s stock, valued at $820,367.97. The trade was a 31.44% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Over the last ninety days, insiders sold 16,237 shares of company stock valued at $1,697,162. 0.34% of the stock is currently owned by corporate insiders.
ServiceNow Price Performance
ServiceNow (NYSE:NOW – Get Free Report) last posted its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.89 by $0.03. The company had revenue of $3.57 billion during the quarter, compared to analysts’ expectations of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm’s quarterly revenue was up 20.7% compared to the same quarter last year. During the same quarter last year, the firm earned $0.73 earnings per share. As a group, research analysts anticipate that ServiceNow, Inc. will post 2.49 earnings per share for the current year.
Key ServiceNow News
Here are the key news stories impacting ServiceNow this week:
- Positive Sentiment: BTIG reaffirmed a “buy” rating with a $185 price target, giving investors a bullish anchor and signaling conviction from a sell-side shop. BTIG Reaffirms Buy
- Positive Sentiment: ServiceNow announced AI deployments across the manufacturing value chain (Hannover), which highlights tangible product traction and enterprise use cases that support recurring revenue growth. ServiceNow Puts AI to Work Across Manufacturing
- Positive Sentiment: Jim Cramer publicly said he expects “a very solid number,” which can boost short-term investor sentiment and encourage momentum buying into earnings. Jim Cramer on ServiceNow
- Neutral Sentiment: Zacks preview notes Q1 revenue is expected to rise ~21% but flags AI transition, competition and valuation as risks — useful context for earnings-season positioning but not a direct catalyst. Zacks Q1 Preview
- Neutral Sentiment: Partner ecosystem news: Brillio was named a rising star in the ISG ServiceNow ecosystem report (Europe), supporting services/channel momentum but with limited near-term revenue impact. Brillio Recognized in ISG Report
- Negative Sentiment: Analysis pieces warn that ServiceNow’s growth expectations are high versus its stretched valuation; Seeking Alpha argues required earnings growth may be too aggressive for a clear buy. Seeking Alpha Q1 Preview
- Negative Sentiment: Comparisons to Oracle and other cloud peers highlight Oracle’s stronger cloud growth and backlog, reinforcing competitive risk that could pressure multiples for ServiceNow. Oracle vs. ServiceNow
- Negative Sentiment: Multiple outlets frame the situation as a “SaaS-pocalypse” stress test — headlines about the stock “crashing” and survival narratives amplify downside fears ahead of earnings, adding volatility risk. Why Is ServiceNow Stock Crashing?
Wall Street Analysts Forecast Growth
A number of equities analysts recently commented on NOW shares. DA Davidson reiterated a “buy” rating and set a $220.00 price objective on shares of ServiceNow in a research report on Thursday, January 29th. Deutsche Bank Aktiengesellschaft reduced their price objective on ServiceNow from $180.00 to $135.00 and set a “buy” rating on the stock in a research report on Thursday, April 16th. TD Cowen cut their target price on ServiceNow from $185.00 to $140.00 and set a “buy” rating for the company in a research note on Thursday, April 16th. UBS Group cut ServiceNow from a “buy” rating to a “neutral” rating and cut their target price for the stock from $170.00 to $100.00 in a research note on Friday, April 10th. Finally, Mizuho set a $150.00 target price on ServiceNow and gave the stock an “outperform” rating in a research note on Tuesday, April 14th. Three equities research analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, six have assigned a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $173.46.
View Our Latest Research Report on ServiceNow
About ServiceNow
ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.
The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.
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