Merit Financial Group LLC Has $6.12 Million Position in ServiceNow, Inc. $NOW

Merit Financial Group LLC increased its stake in ServiceNow, Inc. (NYSE:NOW) by 563.2% in the 4th quarter, Holdings Channel reports. The firm owned 39,969 shares of the information technology services provider’s stock after purchasing an additional 33,942 shares during the period. Merit Financial Group LLC’s holdings in ServiceNow were worth $6,123,000 as of its most recent filing with the SEC.

Several other institutional investors and hedge funds have also recently added to or reduced their stakes in the stock. Martin Capital Advisors LLP lifted its holdings in ServiceNow by 440.5% in the 4th quarter. Martin Capital Advisors LLP now owns 2,000 shares of the information technology services provider’s stock worth $306,000 after purchasing an additional 1,630 shares during the last quarter. Whittier Trust Co. of Nevada Inc. lifted its holdings in ServiceNow by 115.1% in the 4th quarter. Whittier Trust Co. of Nevada Inc. now owns 90,899 shares of the information technology services provider’s stock worth $13,527,000 after purchasing an additional 48,631 shares during the last quarter. AE Wealth Management LLC lifted its holdings in ServiceNow by 432.2% in the 4th quarter. AE Wealth Management LLC now owns 20,304 shares of the information technology services provider’s stock worth $3,110,000 after purchasing an additional 16,489 shares during the last quarter. Shelton Wealth Management LLC lifted its holdings in ServiceNow by 318.5% in the 4th quarter. Shelton Wealth Management LLC now owns 5,621 shares of the information technology services provider’s stock worth $861,000 after purchasing an additional 4,278 shares during the last quarter. Finally, Whittier Trust Co. lifted its holdings in ServiceNow by 135.1% in the 4th quarter. Whittier Trust Co. now owns 241,959 shares of the information technology services provider’s stock worth $36,006,000 after purchasing an additional 139,048 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

ServiceNow Stock Performance

Shares of NYSE NOW opened at $96.64 on Friday. The business has a fifty day simple moving average of $105.72 and a 200 day simple moving average of $140.53. The company has a current ratio of 1.00, a quick ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm has a market capitalization of $100.13 billion, a price-to-earnings ratio of 57.94, a PEG ratio of 1.62 and a beta of 1.01. ServiceNow, Inc. has a one year low of $81.24 and a one year high of $211.48.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.ServiceNow’s revenue was up 20.7% on a year-over-year basis. During the same period in the prior year, the company posted $0.73 earnings per share. Sell-side analysts expect that ServiceNow, Inc. will post 8.93 EPS for the current year.

ServiceNow News Summary

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Marketwide risk‑on tone and tech earnings lifted software names, providing an immediate catalyst for NOW’s intraday bounce. Stocks Settle Higher on Tech Earnings and Ceasefire Optimism
• Positive Sentiment: Jim Cramer highlighted NOW as able to move higher, citing buyback expansion and insider buying — a retail/TV boost that can attract momentum buyers. Jim Cramer on ServiceNow: “It can go higher”
• Positive Sentiment: Product partnership: ComplianceCow announced integration with ServiceNow’s Integrated Risk Management product, supporting cross‑sell and platform adoption in GRC/security workflows. ComplianceCow Announces Integration with ServiceNow Integrated Risk Management
• Neutral Sentiment: Investors are focused on upcoming Q1 results and operational metrics beyond revenue/EPS (seat trends, ARR composition); Q1 guidance will likely be the next major catalyst. Countdown to ServiceNow (NOW) Q1 Earnings
• Neutral Sentiment: Industry roundups and Q4 peer comparisons are mixed—useful context but not an immediate directional trigger. Automation Software Stocks Q4 In Review: ServiceNow Vs Peers
• Negative Sentiment: Multiple major brokerages trimmed price targets (HSBC, Deutsche Bank, Capital One, Robert W. Baird, BMO, TD Cowen)—this cluster of downgrades/target cuts is weighing on sentiment and raises questions about future upside. HSBC target cut to $171 Deutsche Bank target cut to $135 Capital One target cut to $113
• Negative Sentiment: Negative narratives in some outlets (so‑called “death of software” / “SaaSpocalypse” and AI seat‑contraction stories) are pressuring sentiment and could amplify downside if Q1 metrics disappoint. ServiceNow suffered from “Death of software” narrative ServiceNow Is The Main Victim Of The SaaSpocalypse

Insider Activity at ServiceNow

In related news, insider Kevin Thomas Mcbride sold 1,400 shares of the company’s stock in a transaction on Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction on Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares of the company’s stock, valued at $4,697,323.10. The trade was a 3.13% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders sold 16,237 shares of company stock worth $1,697,162. 0.34% of the stock is owned by corporate insiders.

Analyst Upgrades and Downgrades

A number of brokerages have recently commented on NOW. Benchmark began coverage on ServiceNow in a report on Wednesday, April 1st. They set a “buy” rating and a $125.00 price target for the company. Robert W. Baird dropped their target price on shares of ServiceNow from $175.00 to $125.00 and set an “outperform” rating on the stock in a research report on Thursday. Wall Street Zen lowered shares of ServiceNow from a “buy” rating to a “hold” rating in a research report on Saturday, February 28th. Mizuho set a $150.00 target price on shares of ServiceNow and gave the stock an “outperform” rating in a research report on Tuesday. Finally, BTIG Research dropped their target price on shares of ServiceNow from $200.00 to $185.00 and set a “buy” rating on the stock in a research report on Tuesday, April 7th. Three research analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, six have issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $173.46.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.