Head to Head Comparison: Central Garden & Pet (NASDAQ:CENT) versus Dogness (International) (NASDAQ:DOGZ)

Central Garden & Pet (NASDAQ:CENT) and Dogness (International) (NASDAQ:DOGZ) are both consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, risk, institutional ownership, dividends, profitability, earnings and valuation.

Volatility and Risk

Central Garden & Pet has a beta of 0.63, suggesting that its share price is 37% less volatile than the S&P 500. Comparatively, Dogness (International) has a beta of 2.53, suggesting that its share price is 153% more volatile than the S&P 500.

Analyst Ratings

This is a summary of recent ratings and target prices for Central Garden & Pet and Dogness (International), as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Central Garden & Pet	0	3	1	1	2.60
Dogness (International)	1	0	0	0	1.00

Central Garden & Pet presently has a consensus price target of $42.50, indicating a potential upside of 13.70%. Given Central Garden & Pet’s stronger consensus rating and higher probable upside, equities analysts clearly believe Central Garden & Pet is more favorable than Dogness (International).

Insider and Institutional Ownership

16.1% of Central Garden & Pet shares are owned by institutional investors. Comparatively, 5.1% of Dogness (International) shares are owned by institutional investors. 8.2% of Central Garden & Pet shares are owned by company insiders. Comparatively, 31.2% of Dogness (International) shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Central Garden & Pet and Dogness (International)”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Central Garden & Pet	$3.13 billion	0.74	$162.84 million	$2.45	15.26
Dogness (International)	$20.71 million	0.87	-$5.10 million	N/A	N/A

Central Garden & Pet has higher revenue and earnings than Dogness (International).

Profitability

This table compares Central Garden & Pet and Dogness (International)’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Central Garden & Pet	5.04%	10.99%	4.75%
Dogness (International)	N/A	N/A	N/A

Summary

Central Garden & Pet beats Dogness (International) on 10 of the 13 factors compared between the two stocks.

About Central Garden & Pet

Central Garden & Pet Co. engages in the production and distribution of branded and private label products for the lawn, garden, and pet supplies markets. It operates through the Pet and Garden segments. The Pet segment focuses on dog and cat supplies such as dog treats and chews, toys, pet beds and containment, grooming products, waste management and training pads, supplies for aquatics, small animals, reptiles and pet birds including toys, cages and habitats, bedding, food and supplements, products for equine and livestock, animal and household health and insect control products, live fish, and small animals, as well as outdoor cushions. The Garden segment includes lawn and garden consumables such as grass, vegetable, flower and herb seed, wild bird feed, bird houses and other birding accessories, weed, grass, and other herbicides, insecticide and pesticide products, fertilizers, and live plants. The company was founded by William E. Brown in 1980 and is headquartered in Walnut Creek, CA.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.