CIMG (NASDAQ:IMG – Get Free Report) and Celsius (NASDAQ:CELH – Get Free Report) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, institutional ownership, earnings, risk, dividends and valuation.
Valuation & Earnings
This table compares CIMG and Celsius”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| CIMG | $10.30 million | 0.04 | -$4.88 million | ($4.00) | -0.01 |
| Celsius | $2.52 billion | 3.56 | $108.00 million | $0.25 | 139.44 |
Volatility and Risk
CIMG has a beta of 1.24, suggesting that its share price is 24% more volatile than the S&P 500. Comparatively, Celsius has a beta of 1.13, suggesting that its share price is 13% more volatile than the S&P 500.
Institutional and Insider Ownership
23.4% of CIMG shares are held by institutional investors. Comparatively, 61.0% of Celsius shares are held by institutional investors. 0.1% of CIMG shares are held by company insiders. Comparatively, 2.2% of Celsius shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent ratings and target prices for CIMG and Celsius, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| CIMG | 1 | 0 | 0 | 0 | 1.00 |
| Celsius | 0 | 3 | 20 | 0 | 2.87 |
Celsius has a consensus target price of $66.17, indicating a potential upside of 89.81%. Given Celsius’ stronger consensus rating and higher probable upside, analysts clearly believe Celsius is more favorable than CIMG.
Profitability
This table compares CIMG and Celsius’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| CIMG | N/A | -23.59% | -15.90% |
| Celsius | 4.29% | 37.68% | 9.62% |
Summary
Celsius beats CIMG on 13 of the 14 factors compared between the two stocks.
About CIMG
CIMG Inc. is a digital marketing, sales and distribution company for various consumer products with focuses on food and beverages. CIMG Inc., formerly known as NUZEE INC., is based in BEIJING.
About Celsius
Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional energy drinks and liquid supplements in the United States, Australia, New Zealand, Canadian, European, Middle Eastern, Asia-Pacific, and internationally. The company offers CELSIUS, a fitness drink or supplement designed to accelerate metabolism and burn body fat; various flavors and carbonated and non-carbonated functional energy drinks under the CELSIUS Originals and Vibe name, as well as functional energy drink under the CELSIUS Essentials and CELSIUS On-the-Go Powder names; and CELSIUS ready-to drink products. It distributes its products through direct-to-store delivery, distributors, supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
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