Amazon.com (NASDAQ:AMZN) Given New $260.00 Price Target at Cantor Fitzgerald

Amazon.com (NASDAQ:AMZN) had its price objective upped by Cantor Fitzgerald from $250.00 to $260.00 in a research note released on Wednesday,Benzinga reports. The brokerage currently has an overweight rating on the e-commerce giant’s stock.

Several other research firms have also recently commented on AMZN. Wells Fargo & Company increased their price target on shares of Amazon.com from $304.00 to $305.00 and gave the company an “overweight” rating in a research note on Thursday, April 2nd. Wolfe Research decreased their price target on shares of Amazon.com from $255.00 to $250.00 and set an “outperform” rating on the stock in a research note on Thursday, March 19th. Guggenheim reissued a “buy” rating and set a $300.00 price target on shares of Amazon.com in a research note on Friday, February 6th. Bank of America decreased their price target on shares of Amazon.com from $303.00 to $286.00 and set a “buy” rating on the stock in a research note on Tuesday, January 27th. Finally, Telsey Advisory Group restated an “outperform” rating and issued a $300.00 price objective on shares of Amazon.com in a report on Friday, February 6th. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have issued a Buy rating and four have issued a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $287.39.

Amazon.com Price Performance

AMZN opened at $221.25 on Wednesday. Amazon.com has a one year low of $165.29 and a one year high of $258.60. The company has a debt-to-equity ratio of 0.16, a current ratio of 1.05 and a quick ratio of 0.88. The company’s 50 day simple moving average is $212.14 and its 200-day simple moving average is $223.98. The stock has a market capitalization of $2.38 trillion, a P/E ratio of 30.86, a price-to-earnings-growth ratio of 1.57 and a beta of 1.38.

Amazon.com (NASDAQ:AMZN) last released its quarterly earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The company had revenue of $213.39 billion for the quarter, compared to the consensus estimate of $211.02 billion. During the same period last year, the company earned $1.86 earnings per share. Amazon.com’s revenue for the quarter was up 13.6% compared to the same quarter last year. Sell-side analysts anticipate that Amazon.com will post 6.31 earnings per share for the current fiscal year.

Insider Buying and Selling

In other Amazon.com news, CEO Matthew S. Garman sold 17,751 shares of the stock in a transaction on Monday, February 23rd. The shares were sold at an average price of $205.22, for a total value of $3,642,860.22. Following the sale, the chief executive officer directly owned 9,405 shares in the company, valued at approximately $1,930,094.10. This trade represents a 65.37% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, SVP David Zapolsky sold 10,649 shares of the stock in a transaction on Tuesday, February 24th. The stock was sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president owned 41,190 shares in the company, valued at approximately $8,461,661.70. This trade represents a 20.54% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders sold 72,686 shares of company stock valued at $14,899,239. 9.70% of the stock is owned by company insiders.

Institutional Investors Weigh In On Amazon.com

Hedge funds have recently bought and sold shares of the company. Fairway Wealth LLC raised its holdings in shares of Amazon.com by 113.2% during the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after acquiring an additional 60 shares during the period. Sellwood Investment Partners LLC acquired a new stake in shares of Amazon.com during the third quarter worth $27,000. MilWealth Group LLC raised its holdings in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after acquiring an additional 79 shares during the period. Lifetime Wealth Management P.C. acquired a new stake in shares of Amazon.com during the fourth quarter worth $45,000. Finally, Elkhorn Partners Limited Partnership raised its holdings in shares of Amazon.com by 900.0% during the fourth quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock worth $46,000 after acquiring an additional 180 shares during the period. 72.20% of the stock is currently owned by institutional investors and hedge funds.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Broader market tailwind — tech names rallied after a U.S. ceasefire/ Iran‑tension easing headline, lifting Amazon alongside other Magnificent Seven stocks; this helped push momentum back above technical levels. Alphabet, Meta, Amazon, Nvidia lead tech rally after Trump announces ceasefire with Iran
• Positive Sentiment: Analyst upgrades/targets — Cantor Fitzgerald raised its price target to $260 (overweight) and Moffett Nathanson boosted its target to $288 (buy), supporting upside expectations from Wall Street. Benzinga price target note Moffett Nathanson price target raise
• Positive Sentiment: AWS commercial traction — Uber is expanding use of AWS Graviton/Trainium chips, showing demand for Amazon’s custom silicon and cloud stack that support higher‑margin services. This validates monetization of AI workloads on AWS. Uber is the latest to be won over by Amazon’s AI chips
• Positive Sentiment: Logistics stability — Amazon and USPS reached a deal that keeps ~80% of current USPS package volume, reducing near‑term delivery disruption risk and preserving a major logistics channel. That eases execution concerns around last‑mile costs. Amazon and U.S. Postal Service Reach New Deal on Deliveries After Year of Talks
• Neutral Sentiment: Analyst/Investor debate on AI capex — Several notes argue AI capex concerns are overdone and that backlog, revenue per employee and AWS demand justify spending; this supports a longer‑term bull case but leaves near‑term margin pressure debated. Analysts confident in Amazon.com’s scale
• Neutral Sentiment: Potential strategic moves — Market chatter about a possible Globalstar deal (satellite push) could be a re‑rating catalyst if executed and clearly explained, but it also carries execution and valuation risk. Investors are watching for details. Could Globalstar Be the Missing Spark the Stock Needs?
• Negative Sentiment: Legal risk — High‑profile creators (YouTubers) have sued Amazon, alleging scraped content was used to train video AI, introducing potential litigation and reputational risk around AI training/data practices. YouTubers Sue Amazon, Claim AI Tool Was Trained on Scraped Videos
• Negative Sentiment: Product & operational friction — Amazon will end support for pre‑2012 Kindles (customer backlash risk), and AWS experienced disruptions after drone strikes in Middle East data centers — both highlight operational/PR risks investors monitor. Amazon to end support for older Kindle devices AWS teams working around the clock after drone strikes

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.