Booking (NASDAQ:BKNG) Given New $5,600.00 Price Target at Benchmark

Booking (NASDAQ:BKNG) had its price objective lowered by research analysts at Benchmark from $6,400.00 to $5,600.00 in a research report issued on Thursday,MarketScreener reports. The brokerage currently has a “buy” rating on the business services provider’s stock. Benchmark’s price objective points to a potential upside of 31.15% from the company’s current price.

A number of other research firms have also recently commented on BKNG. JPMorgan Chase & Co. cut their target price on shares of Booking from $6,250.00 to $5,600.00 and set an “overweight” rating for the company in a research note on Thursday. BNP Paribas Exane set a $6,100.00 target price on Booking in a research report on Monday, November 24th. Wall Street Zen raised Booking from a “hold” rating to a “buy” rating in a research report on Sunday, January 4th. Bank of America upgraded Booking from a “neutral” rating to a “buy” rating and set a $6,000.00 price target on the stock in a report on Monday, November 24th. Finally, Citigroup lowered shares of Booking from an “outperform” rating to a “hold” rating in a research note on Wednesday, February 4th. Twenty-six investment analysts have rated the stock with a Buy rating and nine have given a Hold rating to the company. According to MarketBeat, Booking presently has a consensus rating of “Moderate Buy” and a consensus price target of $6,011.12.

Booking Trading Up 3.1%

BKNG opened at $4,269.99 on Thursday. Booking has a 12 month low of $4,020.54 and a 12 month high of $5,839.41. The firm has a market cap of $137.62 billion, a price-to-earnings ratio of 27.75, a PEG ratio of 0.89 and a beta of 1.21. The stock has a fifty day moving average price of $5,057.50 and a 200-day moving average price of $5,201.54.

Booking shares are scheduled to split before the market opens on Monday, April 6th. The 25-1 split was announced on Wednesday, February 18th. The newly minted shares will be payable to shareholders after the market closes on Thursday, April 2nd.

Booking (NASDAQ:BKNG) last issued its earnings results on Wednesday, February 18th. The business services provider reported $48.80 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $47.96 by $0.84. Booking had a negative return on equity of 134.86% and a net margin of 19.37%.The company had revenue of $6.35 billion during the quarter, compared to analyst estimates of $6.12 billion. During the same quarter last year, the business posted $41.55 EPS. The firm’s quarterly revenue was up 16.0% on a year-over-year basis. On average, equities research analysts forecast that Booking will post 209.92 EPS for the current year.

Insider Activity

In other news, Director Vanessa Ames Wittman sold 15 shares of Booking stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $5,191.15, for a total value of $77,867.25. Following the completion of the transaction, the director owned 687 shares in the company, valued at approximately $3,566,320.05. This trade represents a 2.14% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, CEO Glenn D. Fogel sold 550 shares of the firm’s stock in a transaction that occurred on Tuesday, February 17th. The stock was sold at an average price of $4,093.72, for a total value of $2,251,546.00. Following the completion of the sale, the chief executive officer directly owned 18,995 shares in the company, valued at approximately $77,760,211.40. This trade represents a 2.81% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 3,108 shares of company stock valued at $15,287,682 in the last ninety days. Company insiders own 0.16% of the company’s stock.

Hedge Funds Weigh In On Booking

Hedge funds have recently made changes to their positions in the business. Westside Investment Management Inc. raised its stake in shares of Booking by 400.0% in the second quarter. Westside Investment Management Inc. now owns 5 shares of the business services provider’s stock valued at $29,000 after acquiring an additional 4 shares during the last quarter. Halbert Hargrove Global Advisors LLC increased its holdings in Booking by 150.0% in the third quarter. Halbert Hargrove Global Advisors LLC now owns 5 shares of the business services provider’s stock valued at $27,000 after purchasing an additional 3 shares during the last quarter. Guerra Advisors Inc acquired a new stake in shares of Booking in the 3rd quarter valued at approximately $27,000. KERR FINANCIAL PLANNING Corp bought a new stake in shares of Booking in the 3rd quarter valued at $26,000. Finally, Daytona Street Capital LLC bought a new stake in shares of Booking during the fourth quarter worth $27,000. Institutional investors and hedge funds own 92.42% of the company’s stock.

More Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Q4 results: Revenue of $6.35B (+16% y/y) and EPS that topped consensus, driven by higher gross bookings and improving margins — a main driver behind the stock strength. Booking Holdings Inc (BKNG) Q4 2025 Earnings Call Highlights: Strong Growth Amid Strategic …
• Positive Sentiment: Travel demand reading: Room nights +9% and gross bookings +16% indicate sustained international travel recovery, supporting higher revenue and margin leverage. Booking Sales, Profit Rise as More Travelers Make Reservations
• Positive Sentiment: Management highlights generative AI initiatives helping personalization and conversion — a potential medium-term margin/productivity tailwind if adoption scales. Booking Holdings sees strong growth as it uses generative AI to its advantage
• Positive Sentiment: Corporate action: Company announced a 25-for-1 stock split (shares payable early April), which increases accessibility/liquidity and often supports positive sentiment among retail investors. Booking Holdings stock page
• Neutral Sentiment: Forward guide: Booking provided revenue guidance for Q1 roughly in the $5.4B–$5.5B range, above some Street estimates — revenue tone looks constructive though EPS guidance was unclear in initial commentary. Booking Holdings (BKNG) Q4 Earnings: How Key Metrics Compare to Wall Street Estimates
• Neutral Sentiment: Documentation: The earnings transcript, slide deck and presentations were posted — useful for investors digging into unit economics, regional trends and product commentary. Booking Holdings Inc. (BKNG) Q4 2025 Earnings Call Transcript
• Negative Sentiment: Insider selling: CEO Glenn Fogel reported multiple share sales in February (totaling several hundred shares across filings), which some investors view as a mild negative signal despite large remaining holdings. SEC Form 4 (insider transaction)

About Booking

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.