Truist Financial Issues Pessimistic Forecast for Amazon.com (NASDAQ:AMZN) Stock Price

Amazon.com (NASDAQ:AMZN) had its target price decreased by research analysts at Truist Financial from $290.00 to $280.00 in a research note issued on Friday,Benzinga reports. The brokerage currently has a “buy” rating on the e-commerce giant’s stock. Truist Financial’s target price would indicate a potential upside of 25.74% from the company’s previous close.

A number of other equities research analysts also recently weighed in on AMZN. Morgan Stanley reissued an “overweight” rating and set a $300.00 price target (down from $315.00) on shares of Amazon.com in a research note on Friday. Telsey Advisory Group reiterated an “outperform” rating and issued a $300.00 price target on shares of Amazon.com in a research report on Friday, January 30th. DZ Bank reaffirmed a “buy” rating on shares of Amazon.com in a research report on Friday, October 31st. Rothschild & Co Redburn cut their price target on Amazon.com from $250.00 to $230.00 and set a “neutral” rating on the stock in a report on Wednesday, January 21st. Finally, CICC Research raised their target price on shares of Amazon.com from $240.00 to $280.00 and gave the company an “outperform” rating in a research report on Wednesday, November 5th. One equities research analyst has rated the stock with a Strong Buy rating, fifty-four have issued a Buy rating and four have given a Hold rating to the stock. According to data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $294.28.

Amazon.com Stock Performance

AMZN stock opened at $222.69 on Friday. The company has a 50 day moving average price of $233.97 and a 200 day moving average price of $229.91. Amazon.com has a fifty-two week low of $161.38 and a fifty-two week high of $258.60. The company has a debt-to-equity ratio of 0.14, a current ratio of 1.01 and a quick ratio of 0.80. The stock has a market capitalization of $2.38 trillion, a PE ratio of 31.45, a price-to-earnings-growth ratio of 1.45 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last released its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing the consensus estimate of $1.97 by ($0.02). Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. The firm had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. During the same period last year, the business posted $1.86 earnings per share. The firm’s quarterly revenue was up 13.6% on a year-over-year basis. Analysts forecast that Amazon.com will post 6.31 EPS for the current year.

Insiders Place Their Bets

In other news, CEO Andrew R. Jassy sold 19,872 shares of Amazon.com stock in a transaction dated Friday, November 21st. The stock was sold at an average price of $216.94, for a total transaction of $4,311,031.68. Following the sale, the chief executive officer directly owned 2,208,310 shares of the company’s stock, valued at approximately $479,070,771.40. This trade represents a 0.89% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the business’s stock in a transaction that occurred on Thursday, November 20th. The stock was sold at an average price of $226.61, for a total transaction of $280,316.57. Following the sale, the director directly owned 26,148 shares in the company, valued at $5,925,398.28. The trade was a 4.52% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders have sold 47,061 shares of company stock worth $10,351,262. Company insiders own 9.70% of the company’s stock.

Institutional Investors Weigh In On Amazon.com

Large investors have recently bought and sold shares of the stock. Fairway Wealth LLC raised its stake in shares of Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares during the period. Sellwood Investment Partners LLC bought a new position in shares of Amazon.com in the third quarter worth approximately $27,000. MilWealth Group LLC increased its holdings in shares of Amazon.com by 79.0% in the 4th quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares during the last quarter. Bridge Generations Wealth Management LLC increased its stake in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after acquiring an additional 233 shares during the last quarter. Finally, Cooksen Wealth LLC lifted its position in Amazon.com by 23.5% in the 2nd quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares during the last quarter. 72.20% of the stock is currently owned by institutional investors and hedge funds.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS momentum and revenue beat — Amazon reported stronger-than-expected cloud growth and quarterly revenue above consensus, supporting the long‑term growth story for AMZN. AWS revenue continues to soar
• Positive Sentiment: Analysts remain largely constructive — multiple firms reiterated Buy ratings and say heavy AI/capex could pay off over time, keeping upside case intact for long‑term investors. TipRanks: analysts reiterate buy ratings
• Neutral Sentiment: Product/AI initiatives could add optionality — wider Alexa+ rollout and reported talks about OpenAI/partnerships expand addressable markets but are longer‑term catalysts. Alexa+ wide launch
• Neutral Sentiment: Regulatory noise — a recent German ruling and fine add localized headwinds but are not the principal driver of today’s move. Reuters: Germany bans price controls
• Negative Sentiment: Massive 2026 capex guide — management announced ≈$200B of capex (up sharply from 2025), mostly for AI data centers, chips and infrastructure; investors fear near‑term margin pressure, cash flow strain and execution risk. Reuters: big capex worries investors
• Negative Sentiment: Slight EPS miss and ugly market reaction — adjusted EPS missed by a penny despite revenue upside, and shares plunged in after‑hours/early trading as the market re‑priced execution and valuation risk. MarketBeat: earnings miss and reaction

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.