Guinness Asset Management LTD Acquires 14,338 Shares of Adobe Inc. $ADBE

Guinness Asset Management LTD grew its holdings in Adobe Inc. (NASDAQ:ADBE) by 16.6% during the third quarter, Holdings Channel reports. The firm owned 100,574 shares of the software company’s stock after acquiring an additional 14,338 shares during the quarter. Guinness Asset Management LTD’s holdings in Adobe were worth $36,148,000 at the end of the most recent quarter.

Other large investors have also added to or reduced their stakes in the company. Riverbend Wealth Management LLC lifted its position in shares of Adobe by 1.8% during the 3rd quarter. Riverbend Wealth Management LLC now owns 1,668 shares of the software company’s stock valued at $588,000 after acquiring an additional 29 shares during the period. FSM Wealth Advisors LLC increased its stake in Adobe by 1.1% in the second quarter. FSM Wealth Advisors LLC now owns 2,644 shares of the software company’s stock valued at $997,000 after purchasing an additional 30 shares in the last quarter. Intellus Advisors LLC raised its holdings in shares of Adobe by 1.6% during the second quarter. Intellus Advisors LLC now owns 1,860 shares of the software company’s stock valued at $720,000 after purchasing an additional 30 shares during the period. Beacon Financial Advisory LLC raised its holdings in shares of Adobe by 5.5% during the third quarter. Beacon Financial Advisory LLC now owns 577 shares of the software company’s stock valued at $204,000 after purchasing an additional 30 shares during the period. Finally, Barnes Dennig Private Wealth Management LLC boosted its position in shares of Adobe by 44.9% during the 2nd quarter. Barnes Dennig Private Wealth Management LLC now owns 100 shares of the software company’s stock worth $39,000 after purchasing an additional 31 shares in the last quarter. Institutional investors and hedge funds own 81.79% of the company’s stock.

Insider Buying and Selling at Adobe

In related news, CFO Daniel Durn sold 1,646 shares of the business’s stock in a transaction dated Tuesday, January 27th. The shares were sold at an average price of $294.85, for a total transaction of $485,323.10. Following the transaction, the chief financial officer directly owned 41,995 shares in the company, valued at approximately $12,382,225.75. The trade was a 3.77% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. 0.16% of the stock is owned by insiders.

Key Stories Impacting Adobe

Here are the key news stories impacting Adobe this week:

• Positive Sentiment: Expanded enterprise AI tie-ups could support long-term revenue for Adobe — Adobe announced an expanded partnership with Cognizant around AI capabilities, which may help enterprise adoption of Adobe’s AI-powered creative and marketing tools. Adobe’s Expanded Cognizant AI Partnership
• Neutral Sentiment: Piper Sandler moved Adobe to a “hold,” reflecting analyst caution rather than a fresh sell rating — the change signals tempered expectations but not consensus bearishness. Piper Sandler upgrade to Hold
• Neutral Sentiment: Macro/sector commentary: software stocks are under pressure right now, which weighs on Adobe alongside company-specific headlines — the market-wide sell-off in software magnifies Adobe’s share moves. Why Software Is Facing A Market Sell-Off (CNBC)
• Negative Sentiment: PR crisis over Adobe Animate: Adobe announced plans to discontinue Animate, drew significant community backlash, then reversed course and put the app into “maintenance mode.” The episode has damaged goodwill with a creative user base and flagged execution/communication risks to investors. Adobe cancels Adobe Animate shutdown after backlash
• Negative Sentiment: Rising marketing spend: Adobe boosted ad spending to roughly $1.4B in 2025 to defend its AI positioning and the brand — higher SG&A and heavy marketing to shore up adoption can pressure margins and has prompted investor questions about the pace and ROI of AI-driven growth. Adobe ad spending and investor concerns
• Negative Sentiment: Sentiment-focused writeups and trade ideas call the stock a “falling knife” or a potential buy-the-dip, adding volatility as short-term traders and long-only investors disagree on valuation and recovery timing. That debate can amplify intraday moves. Is Adobe Stock Now A Falling Knife? (Forbes)
• Neutral Sentiment: Opinion/valuation pieces point to both upside (long-term AI opportunity, attractive multiples for some investors) and downside (execution risk, ad spend). These mixed narratives keep trading choppy until clarity on growth vs. margin trade-offs. Is This 50% Drop a Buying Opportunity? (Blockonomi)

Analyst Ratings Changes

A number of brokerages recently commented on ADBE. Mizuho decreased their target price on Adobe from $410.00 to $390.00 and set an “outperform” rating for the company in a research report on Thursday, November 20th. Citigroup raised their price objective on Adobe from $366.00 to $387.00 and gave the company a “neutral” rating in a research note on Wednesday, December 17th. Wall Street Zen lowered Adobe from a “buy” rating to a “hold” rating in a research report on Saturday, January 17th. Piper Sandler cut Adobe from an “overweight” rating to a “neutral” rating and cut their target price for the stock from $470.00 to $330.00 in a report on Monday. Finally, Stifel Nicolaus decreased their price target on shares of Adobe from $480.00 to $450.00 and set a “buy” rating for the company in a research note on Tuesday, December 9th. One investment analyst has rated the stock with a Strong Buy rating, ten have issued a Buy rating, eleven have given a Hold rating and five have given a Sell rating to the company’s stock. Based on data from MarketBeat, Adobe presently has an average rating of “Hold” and a consensus target price of $391.81.

Adobe Stock Down 3.7%

Shares of NASDAQ:ADBE opened at $269.39 on Friday. The business’s 50 day moving average is $325.57 and its 200 day moving average is $339.57. Adobe Inc. has a 12-month low of $264.04 and a 12-month high of $465.70. The stock has a market cap of $110.58 billion, a price-to-earnings ratio of 16.12, a PEG ratio of 1.10 and a beta of 1.51. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.53.

Adobe (NASDAQ:ADBE) last issued its quarterly earnings data on Wednesday, December 10th. The software company reported $5.50 earnings per share for the quarter, beating the consensus estimate of $5.40 by $0.10. The business had revenue of $6.19 billion for the quarter, compared to analysts’ expectations of $6.11 billion. Adobe had a return on equity of 61.28% and a net margin of 30.00%.The business’s revenue was up 10.5% on a year-over-year basis. During the same period last year, the business earned $4.81 EPS. Adobe has set its Q1 2026 guidance at 5.850-5.900 EPS and its FY 2026 guidance at 23.300-23.500 EPS. On average, sell-side analysts forecast that Adobe Inc. will post 16.65 earnings per share for the current fiscal year.

Adobe Profile

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.