Recent Investment Analysts’ Ratings Updates for Clorox (CLX)

A number of firms have modified their ratings and price targets on shares of Clorox (NYSE: CLX) recently:

• 1/24/2026 – Clorox was downgraded by analysts at Wall Street Zen from a “hold” rating to a “sell” rating.
• 1/23/2026 – Clorox had its price target raised by analysts at Wells Fargo & Company from $108.00 to $115.00. They now have an “equal weight” rating on the stock.
• 1/23/2026 – Clorox had its price target raised by analysts at Deutsche Bank Aktiengesellschaft from $110.00 to $114.00. They now have a “hold” rating on the stock.
• 1/16/2026 – Clorox had its “underweight” rating reaffirmed by analysts at Barclays PLC. They now have a $109.00 price target on the stock.
• 1/16/2026 – Clorox had its price target lowered by analysts at BNP Paribas Exane from $103.00 to $101.00. They now have an “underperform” rating on the stock.
• 1/16/2026 – Clorox had its price target lowered by analysts at JPMorgan Chase & Co. from $120.00 to $114.00. They now have a “neutral” rating on the stock.
• 1/14/2026 – Clorox had its price target lowered by analysts at UBS Group AG from $119.00 to $115.00. They now have a “neutral” rating on the stock.
• 1/9/2026 – Clorox had its “hold (c-)” rating reaffirmed by analysts at Weiss Ratings.
• 1/8/2026 – Clorox had its “hold” rating reaffirmed by analysts at TD Cowen.
• 1/8/2026 – Clorox had its price target lowered by analysts at TD Cowen from $117.00 to $108.00. They now have a “hold” rating on the stock.
• 1/7/2026 – Clorox had its price target lowered by analysts at The Goldman Sachs Group, Inc. from $110.00 to $94.00. They now have a “sell” rating on the stock.
• 1/5/2026 – Clorox had its price target lowered by analysts at Wells Fargo & Company from $117.00 to $108.00. They now have an “equal weight” rating on the stock.
• 12/17/2025 – Clorox had its price target lowered by analysts at Citigroup Inc. from $120.00 to $109.00. They now have a “neutral” rating on the stock.

Clorox Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Friday, February 13th. Stockholders of record on Wednesday, January 28th will be issued a dividend of $1.24 per share. This represents a $4.96 dividend on an annualized basis and a dividend yield of 4.5%. The ex-dividend date is Wednesday, January 28th. Clorox’s payout ratio is 77.86%.

Insider Buying and Selling at Clorox

In related news, Director Pierre R. Breber acquired 4,000 shares of the firm’s stock in a transaction that occurred on Friday, November 21st. The stock was acquired at an average cost of $104.13 per share, for a total transaction of $416,520.00. Following the completion of the acquisition, the director directly owned 13,000 shares of the company’s stock, valued at approximately $1,353,690. This trade represents a 44.44% increase in their position. The acquisition was disclosed in a filing with the SEC, which is available at the SEC website. 0.63% of the stock is currently owned by corporate insiders.

The Clorox Company is a leading manufacturer and marketer of consumer and professional products designed to help people care for their homes and live healthy, sustainable lives. Its portfolio spans cleaning and household products, food and beverages, water filtration systems and cat litter, serving both retail and institutional customers. The company’s flagship bleach and disinfecting products are well known in the United States and many international markets, where they help prevent the spread of germs in homes, hospitals, schools and businesses.

Clorox’s diverse brand lineup includes liquid bleach and surface cleaners, eco-friendly cleaning tools, food preservation and preparation items, charcoal grills and briquettes, specialty foods and beverages, pet care products and personal care lines.